Netflix has an estimated more than 6 million subscribers in Australia. In a letter to shareholders last year, it said that Australia, the US, Canada, UK and Italy were among the first countries where it was withdrawing its Basic tier for new and rejoining subscribers. Now, even those renewing their Basic plan in some of those markets may no longer be able to do so beyond this month.
Basic plan users in the UK who have thus far been renewing their plans have begun seeing on-screen notifications informing them that July 13 would be the last day that they can access the Basic subscription and must now upgrade.
This doesn’t come as a surprise as Netflix did confirm that it would be doing so in an earnings call earlier this year where it said: “The ads plan now accounts for 40 per cent of all Netflix sign-ups in our ads markets and we’re looking to retire our Basic plan in some of our ads countries, starting with Canada and the UK in Q2 and taking it from there.”