BUT on NBN News they used this version!!
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I bet the voiceover on the NBN News version didnât mention Nine⌠they rarely do⌠once I heard it referred to as âthis channelâ.
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I guess QTQ master control guys thought, âWhen will the NBN News name end?â (sarcasm)
The execution of the two news brands (Nine News and NBN News) still feels as clunky as ever.
If they want to retain the NBN News brand, I would do this
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Keep the current NBN News logo as is, but the intro voiceover changes to âNine NBN Newsâ
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Have âNBN Newsâ sign offs on the local reports but air the metro reports as is with the Nine bugs and sign offs intact.
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They refer to the channel on air as Nine instead of âthis channelâ when promoting sports or news coverage.
At the moment, it just feels too inconsistent and haphazardly done with logo and sign offs covered up or edited out - some reports have them, some donât.
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I think that if Nine wants to keep it as a âlegacyâ name, perhaps 9Go! Could be renamed 9NBN at least in northern NSW and then do an edited news broadcast for Northern NSW markets comprising of strictly local news and have local reporters doing a Nine News signoff and a separate NBN News signoff on the local stories. Then do separate news intros for the 6pm Nine News Newcastle and NBN News on what is now 9Go! This could air at 7pm. Other than that I would say ditch NBN branding completely, after all older viewers will still see it as NBN like other heritage stations are known in other regions. As an example some (but not many) still see WIN Toowoomba as 10-4-5a, an identity it had for many years
Which I think will happen eventually anyway.
Why canât they both co-exist? Itâs such a legacy and import local part of the identity which we rarely see nowadays. Agree they need to do better with consistency, but I see no issue with retaining the brand if done properly. Would be a real shame to throw all that localism away in the name of aligning with the parent company.
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This is why I said about ditching the branding. Letâs face it, if WIN had of bought NBN in 2007, it would be called WIN now. 17 years keeping a heritage name when most other regional stations have lost their regional identities isnât bad
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They can, itâs just the way they are doing it now is very clunky⌠all over the placeâŚ
The website is âNineNBNâ, Facebook is still âNBN Televisionâ, on air primary brand is âNineâ, news is âNBN Newsâ, Big Dog Goodnight is just âNBNâ.
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Oh absolutely, there is no consistency with it at all. I just would hate to see the brand disappear altogether.
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Looks like Gavin Morris travelled to Sydney to file this story.
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Would ratings actually change? I doubt it, and thatâs the important part.
Theyâve been doing a bit of that this year (sending their own reporters to Sydney), particularly for sport to cover items like the Newcastle Knights Bradman Bestâs Origin debut, and the NRLW team finals matches.
They also sent a reporter to Canberra once, canât recall exactly what for.
And years ago, even sent one to Lord Howe Island, when Newcastle Airport first had a direct flight to there⌠I suspect NBN News got free flights for that from the launch of that service⌠the ânewsâ report was on the history of Lord Howe Island⌠that was quite bizarre.
Might have been for the federal budget (if it wasnât this year, I think they have in the past). I do remember they have sent reporters to Sydney to cover things like the NSW Farmers conference, but it has definitely picked up over recent times.
Iâd have to disagree on that.
Ratings doesnât trump dumping a legacy brand in this instance, there has to be some reason why they havenât been so quick to just wipe it out completely.
I think they know how important it is from a localism perspective, theyâve just struggled to make them co-exist cohesively cause itâs not a setup they have elsewhere.
Point is, it can and IMO should be done.
Ratings trump everything in the tv game 
Revenue/costs will trump ratings.
If its too expensive, they wonât keep making it simply because it rates well⌠the revenue has to be there to justify the cost. Ratings donât guarantee you big revenues in regional areas.
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Yes but Iâm specially referring to what you said in that you doubted ratings would change it the brand was dumped, so whatâs the point?
I donât think it costs them any more to retain the legacy brand than it would to spend additional money wiping it out and replacing it with Nine.
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To make it easier. Every second saved sniping off or changing sign offs, every second having to change graphics or promos, is time that could be spent elsewhere.
ahh yes of course.
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Iâm looking at it differently from the rest of you - surely Nine would want their brand referenced in NNSW since Prime has changed to Seven News. It makes it seem to the average viewer that Seven is in the region but Nine isnât.
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