I’m wondering if this was a test to see if a 5:30 NBN broadcast would work. If this was the motivation then I daresay the programmers did not consider people are more flexible on weekends.
If NBN news to a 5:30 local bulletin,
let’s hope they encore it on Go or Gem after 6pm
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I wouldn’t say never, yes highly unlikely in the short term, but then Nine have done things that no one saw coming, like dumping Paul Lobb.
This always comes up. Considering nbn news gets more viewers than 9 news Queensland - I doubt it’s moving from 6pm
The only reason I think it’s a possibility is because that’s what SCA9 did and WIN are now doing. I know that NBN News is a far stronger brand than WIN News, but if it comes to a point where the numbers don’t add up, then who knows.
We need to remember that at one point NBN screened a 30 minute program, This Morning 5 days a week before dropping it to 3 days to three days then axing it.
I think that NBN and WIN (and obviously the Seven regional channels) will need to look to supplement any TV presence is online.
Wasn’t it called Today Extra? and also what’s the relevance? to the scheduling of the news?
The relevance is that anything can disappear due to cost factors. At present, the cost/benefit is there for NEC to produce and screen NBN News at 6, but who knows in 12 months, 5 years or even 10 years time.
NB. It was later changes to Today Extra around the time it was moved from 9am to 11am
Its not viewer numbers that are important - its revenue… regionals just don’t bring in the $$$$ that metros do… and regional TV news is expensive given the number of sub markets they do news for.
Otherwise you’d think NBN News would have gotten a nice video wall set like the metros did.
This network graphic appeared at the end of The Ashes cricket report.
The voiceover was “And you can catch all the action on GEM from 7.30, and then on this channel after the footy”. I don’t know why they find it so hard to brand it correctly (ie. 9Gem and Nine).
Should have said “right here”
They do say “right here” or “here” in relation to NRL coverage sometimes.
Still, I don’t see why referring to it as Nine should be such an issue for them. After all, the station is called that for the other 23 hours a day.
I’ll be interested to see who replaces Mitchell…. I assume Adam Murray will take over the main sports presenter role, but don’t know who will take Adam’s spot?
Paul Lobb, Kate Haberfield and now Mitch Hughes. Lots of experience out the door.
WIN and SCA stations have incredibly weak news services - the viewership is extremely low. To have those numbers at 6 in primetime effects the whole schedule. Opposite to this - NBN News is an absolute relative beast
But only in Newcastle- Hunter… 7 News Local & 6.30 out rates it on the North Coast and in the North West.
Of course - but we are not privy to which shows book the most revenue here on MS. So we discuss viewership. We also don’t know budgets or how much shows cost. There are also other things at play - if NBN News was pulled from 6pm it would have a devastaing effect on primetime ratings and brand perception - which impacts revenue down the line. So many things are taken into consideration.
Regional TV does pull in less revenue per viewer than metro TV - I think the data I have seen is about 70% so 10,000 viewers in NNSW is worth 30% less than 10,000 viewers in MEL for example.
But also - metro TV news is expensive too.
I would bet 9 News QLD newsroom’s annual budget allocation from NEC is more than NBN’s
Set: I think that’s perception. NNSW is perceived as a Tier B market - and it has no competition - it dominates. Why spend money on a flash set when you are a dom number 1.
We don’t know the annual budget of 9 News QLD or NBN News, nor do we know what books the most revenue. NBN gets 30% more viewers but QLD’s viewers are more profitable.
Likewise - NBN News has multiple small newsrooms. - but QLD has higher wage, set, staff, resoource and marketing and production costs. It could all end up a wash out…we are speculating
relative beast in NNSW compared to SYD, MEL, BNE, ADL or PER
