Aussie artists take on streaming giants to win back local fans
Aussie music artists led by Keli Holiday and Thelma Plum have united to fight against the torrent of international music flooding streaming platforms with a new campaign to game the algorithms.
The #AUSIFY Your Algo push attempts to arrest the crisis facing homegrown talent with less than 10 per cent of songs streamed in Australia created by local artists.
Peking Duk’s Adam Hyde said the artists simply wanted local music fans to seek out new homegrown releases online rather than passively listen to curated playlists dominated by international superstars.
The more Aussie music people play, the more the algorithms will serve up our next big hits in your feed.
An explainer video launching the campaign features a raft of artists including Shannon Noll, Nina Las Vegas, G Flip, The Rubens and 3% to highlight the diversity of our local scene.