Very confusing fine print. I’d say the % increase is about right based on the national audience of 10 News 6pm on both last week (around the 200k mark) and the equivalent day last year compared to last night’s average audience.
From Nine PR:
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Married at First Sight returned as Australia’s No. 1 program with a National Total TV Reach of 2.461 million and a Total TV National Audience of 1.252 million.
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Married at First Sight was a dominant timeslot winner in all metro capitals.
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Married at First Sight ranked No. 1 with all key demos in all metro capitals.
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Married at First Sight recorded a BVOD audience of 189,000 - up 7% on the corresponding episode last year.
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Tipping Point launched as Australia’s No. 1 afternoon game show with a National Total TV Reach of 1.390 million and a Total TV National Audience of 663,000.
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Tipping Point boosted the 5.00pm timeslot by 66.3% across the 5 City Metro compared to the Hot Seat hour on the corresponding day last year.
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9News dominated its timeslot with Total People in Sydney, Melbourne and Brisbane.
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A Current Affair won its timeslot with Total People in Sydney, Melbourne, Brisbane and Adelaide. It recorded a National Total TV Reach of 1.863 million and a Total TV National Audience of 1.049 million.
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The 9Network was No. 1 across the 5 City Metro with all key demos and Total People.
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Last night National Total TV (FTA + BVOD) shares:
| TOTAL | 25-54 | 16-39 | |
|---|---|---|---|
| SEVEN + AFFILIATES | 28.0% | 24.0% | 21.9% |
| NINE + AFFILIATES | 29.2% | 34.5% | 37.3% |
| 10 + AFFILIATES | 16.0% | 19.3% | 20.0% |
| ABC | 19.9% | 16.1% | 16.2% |
| SBS | 6.9% | 6.0% | 4.7% |
Very rare for any network by Seven to win the national share.
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I much prefer the the Average Audience takes precedence over the Reach column.
Better reflects what we’re all use to seeing from previous reports.
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I notice that Seven and 10 were quiet about yesterday’s ratings, apart from a social media post from 10 about Deal or No Deal.
I’d say it’s due mainly to viewers sampling Tipping Point.
Would be cool to see a percentage between the reach and audience, so we know which shows people are watching for longer…
But now percentages are not even competitive anymore, Seven will win most nights cause of regional (like we can see percentages publicly anyways)
Thank you for still being able to provide these 
Also highlights how dominant Nine’s first day was, they’d be rapt, if not surprising being ‘after the tennis’.
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I think they’re probably confused about the new ratings measurements and not sure what they should be focussing on and bragging about now.
They’ll expect another ‘halo effect’ (and even bigger) ‘after the Olympics’
The more I look at reach, the less I think it’s actually a valuable metric (as reported) - a peak reach would be of better value.
EDIT: Few things to consider with reach
- NewsCaff benefits greatly - especially longer programs (Sunrise/Today/ABC News Channel) - its programming that people are more likely to dip in and out of quickly (and possibly at different times across the broadcast.
- Lead-in and Trailing programs to the Top X (I say X cause it is hard to tell how far down it will go) will get a reach bump given the low barrier for counting (and even though it’s not necessarily the show they intend to watch)
- Perversely, 10 could be a winner from reach numbers - people who look and bail reasonably quickly didn’t get reported well under the old system.
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I think OzTam ranking the Top 30 on Total Reach (rather than Total Aud) will become problematic, take TP vs Chase as just one example. Officially, the former won and was reported as such today based on the report’s ranking (reach), however in average audience it was the opposite and comfortably (yes includes 7Plus and we don’t know the metro vs regional split where the latter often boosts Seven).
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That is Seven’s fault for split coding The Chase while Nine have sensibly code just one entry for Tipping Point that in reach measurement will always be higher. Interested to see if Seven change tactics.
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I don’t see a problem with that. Why are regional viewers deemed as somehow less important than metro viewers? Now all the networks have affiliates, this is the way it should be. It tells you how many viewers watched a show in the whole country.
But it would still be nice to see capital city shares, as well as regional state shares. Eg. Percentages for Brisbane and percentages for the rest of Qld (rather than all regional lumped together like in the past).
Of course that will never happen now.
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Nine’s website has some fantastic pages (obviously aimed at advertisers) but for those interested here, taking a deep-dive into all things data and analytics (there’s individual program/show pages such as the Australian Open*, as well as broader following last years Upfronts and separate 2024 and Olympics ones).
Here is Tipping Point’s, provides some insight on various demographics on Nine’s 5pm timeslot over the past 20+ years too:
(* Nine used to send more media releases wrapping both the AO and wider ‘summer of tennis’ - @TV.Cynic not sure if they did this year especially with the new OzTam metrics unfortunate timing - but these online corproate Nine site pages will no doubt add/update with this year’s 2024 data at some stage).
the headline just says that Nine has had game shows at 5.00 for 20 years. The stats (according to the small print) are only from 2023.
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They’re not ‘less important’ - but traditionally Metro ratings were prioritised because that’s where Big Box retailers/major brands were housed rather than regional centres and where ad agencies wanted to reach potential customers…no use buying ads for McDonalds or whatever when the market transmitted to doesn’t have one for hundreds of kms. Which is really why there are ratings in the first place.
As to whether that’s true now in an age of internet shopping, retailer spread and the reduced importance of linear TV, I’m not sure.
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Yeah whilst the Reach feels pretty meaningless for standard programming, News and Sport is where I find it interesting. People will often consume a short portion of these, so in a sense an average rating doesn’t really do them justice. I know for me shows like Sunrise or The Project are usually only on for 15-20 minutes if I do watch them, or the nightly news it’s usually just the headlines. I don’t think the 1-minute calculation for Reach is right though - it should be at least 5-10mins as that would give a better indication of people that actually watched a full segment and make it a bit more meaningful.
Total TV Consolidated 7 Days
Total TV Consolidated 7 Top 30 Programs Total People
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 3,202,000 | 1,874,000 | 611,000 |
| 2 | SEVEN NEWS | Seven | 2,284,000 | 1,420,000 | 49,000 |
| 3 | AUSTRALIAN IDOL – LAUNCH | Seven | 2,017,000 | 931,000 | 139,000 |
| 4 | 9NEWS | Nine | 1,976,000 | 1,169,000 | 68,000 |
| 5 | NEMESIS-EV | ABC | 1,834,000 | 1,251,000 | 258,000 |
| 6 | A CURRENT AFFAIR | Nine | 1,822,000 | 1,068,000 | 70,000 |
| 7 | HOME AND AWAY | Seven | 1,657,000 | 933,000 | 148,000 |
| 8 | AUSTRALIAN SURVIVOR – LAUNCH | 10 | 1,537,000 | 857,000 | 200,000 |
| 9 | TIPPING POINT AUSTRALIA -LAUNCH | Nine | 1,437,000 | 703,000 | 49,000 |
| 10 | THE CHASE AUSTRALIA | Seven | 1,397,000 | 695,000 | 27,000 |
| 11 | 7.30-EV | ABC | 1,369,000 | 823,000 | 32,000 |
| 12 | AUSTRALIAN CRIME STORIES | Nine | 1,255,000 | 493,000 | 46,000 |
| 13 | ABC NEWS-EV | ABC | 1,186,000 | 883,000 | 30,000 |
| 14 | THE PROJECT | 10 | 1,146,000 | 349,000 | 15,000 |
| 15 | AN AUDIENCE WITH KYLIE | Seven | 1,130,000 | 365,000 | 22,000 |
| 16 | SUNRISE | Seven | 968,000 | 404,000 | 21,000 |
| 17 | TODAY | Nine | 923,000 | 339,000 | 30,000 |
| 18 | 9NEWS AFTERNOON | Nine | 841,000 | 387,000 | 17,000 |
| 19 | SEVEN NEWS AT 4 | Seven | 749,000 | 313,000 | 10,000 |
| 20 | 10 NEWS FIRST | 10 | 743,000 | 330,000 | 11,000 |
| 21 | DEAL OR NO DEAL | 10 | 737,000 | 425,000 | 56,000 |
| 22 | NEWS BREAKFAST-AM | ABC | 710,000 | 244,000 | 14,000 |
| 23 | TIPPING POINT | Nine | 662,000 | 370,000 | 15,000 |
| 24 | THE CLOUD UNDER THE SEA RPT | ABC | 641,000 | 274,000 | 8,000 |
| 25 | FBI: MOST WANTED RPT | 10 | 633,000 | 215,000 | 7,000 |
| 26 | TWO WEEKS NOTICE | Nine | 616,000 | 188,000 | 8,000 |
| 27 | THE MORNING SHOW | Seven | 606,000 | 230,000 | 13,000 |
| 28 | HARD QUIZ S6 RPT | ABC | 569,000 | 288,000 | 8,000 |
| 29 | ABC NEWS MORNINGS-AM | ABC | 564,000 | 99,000 | 8,000 |
| 30 | TODAY EXTRA | Nine | 545,000 | 179,000 | 18,000 |
Total TV Consolidated 7 Top 30 Programs 25-54
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 1,521,000 | 963,000 | 406,000 |
| 2 | AUSTRALIAN SURVIVOR – LAUNCH | 10 | 724,000 | 437,000 | 129,000 |
| 3 | AUSTRALIAN IDOL – LAUNCH | Seven | 697,000 | 335,000 | 81,000 |
| 4 | A CURRENT AFFAIR | Nine | 602,000 | 316,000 | 40,000 |
| 5 | SEVEN NEWS | Seven | 585,000 | 322,000 | 26,000 |
| 6 | 9NEWS | Nine | 565,000 | 316,000 | 37,000 |
| 7 | NEMESIS-EV | ABC | 531,000 | 362,000 | 127,000 |
| 8 | HOME AND AWAY | Seven | 527,000 | 317,000 | 87,000 |
| 9 | AUSTRALIAN CRIME STORIES | Nine | 510,000 | 185,000 | 29,000 |
| 10 | THE PROJECT | 10 | 467,000 | 135,000 | 9,000 |
| 11 | TIPPING POINT AUSTRALIA -LAUNCH | Nine | 370,000 | 166,000 | 24,000 |
| 12 | AN AUDIENCE WITH KYLIE | Seven | 358,000 | 111,000 | 12,000 |
| 13 | THE CHASE AUSTRALIA | Seven | 309,000 | 151,000 | 14,000 |
| 14 | TODAY | Nine | 308,000 | 119,000 | 18,000 |
| 15 | 7.30-EV | ABC | 301,000 | 154,000 | 15,000 |
| 16 | SUNRISE | Seven | 275,000 | 108,000 | 12,000 |
| 17 | DEAL OR NO DEAL | 10 | 270,000 | 158,000 | 30,000 |
| 18 | FBI: MOST WANTED RPT | 10 | 260,000 | 76,000 | 5,000 |
| 19 | 10 NEWS FIRST | 10 | 234,000 | 106,000 | 6,000 |
| 20 | ABC NEWS-EV | ABC | 233,000 | 161,000 | 14,000 |
| 21 | 9NEWS AFTERNOON | Nine | 204,000 | 94,000 | 9,000 |
| 22 | NEWS BREAKFAST-AM | ABC | 202,000 | 66,000 | 7,000 |
| 23 | TODAY -EARLY | Nine | 178,000 | 80,000 | 11,000 |
| 24 | TODAY EXTRA | Nine | 168,000 | 62,000 | 11,000 |
| 25 | SEVEN NEWS AT 4 | Seven | 163,000 | 68,000 | 5,000 |
| 26 | SUNRISE -EARLY | Seven | 157,000 | 68,000 | 8,000 |
| 27 | TIPPING POINT | Nine | 155,000 | 77,000 | 7,000 |
| 28 | TWO WEEKS NOTICE | Nine | 150,000 | 49,000 | 5,000 |
| 29 | NFL – GAME 1 | Seven | 148,000 | 56,000 | 6,000 |
| 30 | SHERLOCK HOLMES -EV | Nine | 146,000 | 33,000 | 1,000 |
Total TV Consolidated 7 Top 30 Programs 16-39
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 815,000 | 526,000 | 273,000 |
| 2 | AUSTRALIAN SURVIVOR – LAUNCH | 10 | 403,000 | 255,000 | 78,000 |
| 3 | AUSTRALIAN IDOL – LAUNCH | Seven | 301,000 | 145,000 | 43,000 |
| 4 | A CURRENT AFFAIR | Nine | 299,000 | 139,000 | 23,000 |
| 5 | 9NEWS | Nine | 243,000 | 138,000 | 19,000 |
| 6 | AUSTRALIAN CRIME STORIES | Nine | 240,000 | 76,000 | 18,000 |
| 7 | NEMESIS-EV | ABC | 231,000 | 154,000 | 67,000 |
| 8 | HOME AND AWAY | Seven | 228,000 | 146,000 | 54,000 |
| 9 | SEVEN NEWS | Seven | 225,000 | 115,000 | 13,000 |
| 10 | THE PROJECT | 10 | 219,000 | 60,000 | 5,000 |
| 11 | TIPPING POINT AUSTRALIA -LAUNCH | Nine | 141,000 | 67,000 | 12,000 |
| 12 | AN AUDIENCE WITH KYLIE | Seven | 134,000 | 45,000 | 5,000 |
| 13 | THE CHASE AUSTRALIA | Seven | 116,000 | 55,000 | 7,000 |
| 14 | DEAL OR NO DEAL | 10 | 112,000 | 66,000 | 17,000 |
| 15 | 7.30-EV | ABC | 110,000 | 54,000 | 8,000 |
| 16 | FBI: MOST WANTED RPT | 10 | 104,000 | 29,000 | 3,000 |
| 17 | TODAY | Nine | 102,000 | 37,000 | 9,000 |
| 18 | SUNRISE | Seven | 97,000 | 36,000 | 6,000 |
| 19 | ABC NEWS-EV | ABC | 89,000 | 65,000 | 7,000 |
| 20 | 9NEWS AFTERNOON | Nine | 82,000 | 42,000 | 5,000 |
| 21 | NFL – GAME 2 | Seven | 79,000 | 35,000 | 5,000 |
| 22 | NFL – GAME 1 | Seven | 78,000 | 29,000 | 4,000 |
| 23 | 10 NEWS FIRST | 10 | 76,000 | 30,000 | 3,000 |
| 24 | TODAY EXTRA | Nine | 67,000 | 22,000 | 5,000 |
| 25 | LAW & ORDER: ORGANIZED CRIME | Nine | 66,000 | 29,000 | 7,000 |
| 26 | NEWS BREAKFAST-AM | ABC | 65,000 | 20,000 | 4,000 |
| 27 | TIPPING POINT | Nine | 65,000 | 33,000 | 4,000 |
| 28 | TWO WEEKS NOTICE | Nine | 63,000 | 24,000 | 2,000 |
| 29 | SHERLOCK HOLMES -EV | Nine | 63,000 | 14,000 | 0 |
| 30 | SEVEN NEWS AT 4 | Seven | 60,000 | 30,000 | 3,000 |
Total TV Consolidated 7 Top 30 Programs Grocery Shoppers
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 1 | MARRIED AT FIRST SIGHT -LAUNCH | Nine | 2,473,000 | 1,493,000 | 488,000 |
| 2 | SEVEN NEWS | Seven | 1,805,000 | 1,127,000 | 39,000 |
| 3 | 9NEWS | Nine | 1,568,000 | 935,000 | 54,000 |
| 4 | AUSTRALIAN IDOL – LAUNCH | Seven | 1,559,000 | 727,000 | 111,000 |
| 5 | NEMESIS-EV | ABC | 1,508,000 | 1,035,000 | 205,000 |
| 6 | A CURRENT AFFAIR | Nine | 1,413,000 | 835,000 | 56,000 |
| 7 | HOME AND AWAY | Seven | 1,289,000 | 727,000 | 118,000 |
| 8 | TIPPING POINT AUSTRALIA -LAUNCH | Nine | 1,166,000 | 572,000 | 40,000 |
| 9 | AUSTRALIAN SURVIVOR – LAUNCH | 10 | 1,145,000 | 645,000 | 161,000 |
| 10 | THE CHASE AUSTRALIA | Seven | 1,125,000 | 564,000 | 22,000 |
| 11 | 7.30-EV | ABC | 1,124,000 | 679,000 | 26,000 |
| 12 | AUSTRALIAN CRIME STORIES | Nine | 998,000 | 395,000 | 36,000 |
| 13 | ABC NEWS-EV | ABC | 963,000 | 722,000 | 24,000 |
| 14 | AN AUDIENCE WITH KYLIE | Seven | 912,000 | 297,000 | 18,000 |
| 15 | THE PROJECT | 10 | 868,000 | 265,000 | 12,000 |
| 16 | SUNRISE | Seven | 784,000 | 329,000 | 17,000 |
| 17 | TODAY | Nine | 722,000 | 272,000 | 25,000 |
| 18 | 9NEWS AFTERNOON | Nine | 672,000 | 315,000 | 14,000 |
| 19 | SEVEN NEWS AT 4 | Seven | 606,000 | 257,000 | 8,000 |
| 20 | 10 NEWS FIRST | 10 | 600,000 | 266,000 | 9,000 |
| 21 | NEWS BREAKFAST-AM | ABC | 590,000 | 207,000 | 11,000 |
| 22 | DEAL OR NO DEAL | 10 | 564,000 | 332,000 | 45,000 |
| 23 | THE CLOUD UNDER THE SEA RPT | ABC | 534,000 | 228,000 | 6,000 |
| 24 | TIPPING POINT | Nine | 529,000 | 300,000 | 12,000 |
| 25 | TWO WEEKS NOTICE | Nine | 496,000 | 156,000 | 7,000 |
| 26 | THE MORNING SHOW | Seven | 490,000 | 191,000 | 11,000 |
| 27 | FBI: MOST WANTED RPT | 10 | 479,000 | 163,000 | 6,000 |
| 28 | HARD QUIZ S6 RPT | ABC | 469,000 | 241,000 | 6,000 |
| 29 | ABC NEWS MORNINGS-AM | ABC | 464,000 | 83,000 | 6,000 |
| 30 | TODAY EXTRA | Nine | 427,000 | 143,000 | 15,000 |
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Looks like The Chase Australia is now coded as one in the Consolidated list, compared to the overnight list.
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