Otherwise known as “Total”
10 Play having such a low share would screw 10’s Total TV share. Total TV is just broadcast and BVOD shares combined isn’t it? So 10’s 16-39 demo is brought down by their low 10 Play audience.
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Wouldn’t it be weighted though? That is, more given towards broadcast %?
Yes, for example, 10% of BVOD is worth less than 10% of broadcast (at the moment, anyway). By combined shares, I mean based on the actual combined audience numbers, not the percentage.
10 need to boost 10 Play’s audience numbers, it seems pretty far behind all the other BVOD services.
Also, I miss-understood the question above by MossPickle as only referring to the 16-39 demo, not the overall share.
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