IMO The answer to Ten’s morning woes is sitting under the noses.
The Morning Project WOULD definitely offer a point of difference by targeting a younger demographic. I’d have Gorgi host - not sure who else to join her though. Either run it 6:30am-8:30am or 6:00am-8:00am. Obviously, for two hours quite a few resources would have to be thrown at it - and would have a slightly different format to accommodate.
Different colour scheme - yellow, blues and whites. With the background screens changing to a lighter theme to match.
I’d keep half hourly news headlines, the going global segment, features and explanations on the days news from academics and other journalists. The ‘Today’s Top 5’ is something I was thinking which would sum up the top 5 news stories of the morning possibly on the half hour and would be uploaded to social media to capture that market.