Nine has revealed more details about Flex. It will be available as a 1-2 minute long micro episodes on Instagram and Tiktok, with full episodes on 9Now.
UPDATE
Nine tests the waters with new micro-drama Flex
Nine has launched what it is claiming to be “Australia’s first micro-reality series” Flex, which will be released onto social media in a weekly stream of one-to-two-minute episodes.
Nine seems to be taking a similar route to Paramount Skydance for Flex with the media release explaining “the full story unfolds on 9Now, where 22-25 minute weekly episodes capture the setbacks, the aspirations and the unfiltered reality of a place where the hustle never sleeps.”
It’s an interesting experiment, however one that stops short of hinging its entire future on a nascent format that’s yet to catch fire in Australia. Someone has to be the trailblazer, and Nine is determined to claim that title – even if they are hedging their bets with what is mostly a traditional half-hour reality show.