KIIS to Smooth. All you need is Nick Michaels and a journo. Will be the FM ratings disruptor that 4BH is to AM.
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That’s your mate’s doing, Mike Byrne at WS.
ABC finishes 2023 on top of digital live streaming
ABC continues to be #1 in digital live streaming in GfK survey 8, recording a 26% share of live streaming. The ABC has held the number 1 position since it became a standalone GfK measure in survey 3 earlier this year.
The ABC’s internal measures recorded a total of 6.5M live and on demand streams across ABC platforms over the survey period.
This survey also saw ABC Adelaide audiences tune in to farewell Peter Goers who hung up his mic in November after 20 years as presenter of Evenings. The station had a strong survey across the board with Evenings a clear standout, jumping from a 7.7% share to 12.4%.
The result on digital live streaming follows our first appearance on the Triton Australian Podcast Ranker where the ABC debuted as the number 3 Australian podcast publisher with 33 of our titles appearing in the top 200 ranked podcasts for November.
ABC Head of Audio Ben Latimer said: “I’m proud to see the ABC finish the year reaching 4.9 million people per week across our linear network and reaching millions more as the unchallenged number 1 live streaming network.”
“The local radio teams and I are excited about the line ups for 2024. We’re investing more in our local radio network than we have in years starting with a coordinated brand campaign across the ABC over summer.”
*all audience figures based on GfK 5 Cap Cities, 24hrs. Sun to Sat unless specified
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SCA WINS THREE OUT FIVE METRO MARKETS* BEST RESULT IN A DECADE FOR AUSTRALIA’S MOST POWERFUL RADIO DUOPOLY
#1 TRIPLE M BRISBANE, #1 TRIPLE M ADELAIDE, #1 FM THE FOX MELBOURNE
- SCA #1 10+ share, #1 25-54 all people, #1 25-54 women and #1 25-54 men -
- SCA national cume audience of 8.9 million; larger than any other radio group nationally -
In what has been its best survey result in a decade, SCA’s duopoly of the Hit and Triple M networks has today proven that it is the most powerful radio duopoly in the country. SCA has the outright no.1 stations for people 10+ share with Triple M Adelaide and Triple M Brisbane, and The Fox winning no. 1 FM station in Melbourne, delivering SCA three number one results in five metro markets. The Fox and Triple M Adelaide also won the FM Breakfast and Drive time slots, according to today’s GfK survey 8 metro radio ratings results.
SCA dominates all people, women, and men in the key 25-54 buying demographic today and has done for the entire 2023 year. The Hit and Triple M networks also win number one with women 25-54 and men 25-54 respectively.
Together, the Triple M and Hit networks have achieved consistent and unmatched results in 10+ all people share nationally, outperforming their rivals over the past 12 months, as listeners can’t get enough of the networks’ much-loved content, music and talent.
Wrapping up 2023, SCA now has 1.5 million more listeners aged 10+ than any other radio group in the country, now totalling a national audience of more than 8.9 million.
SCA survey 8 highlights:
Three out of five metro station wins
#1 Triple M Brisbane 10+, plus #1 Breakfast M25-54 and #1 Drive M25-54
#1 Triple M Adelaide 10+, plus #1 Breakfast 10+ and #1 Drive 10+
#1 The Fox 10+ FM, plus #1 FM Breakfast 10+ and #1 Drive 10+
#1 Australian radio group – reaching more than 8.9 million people nationally, 1.5 million ahead of the competition
#1 SCA’s duopoly of the Hit and Triple M networks - people 25-54, women 25-54 and men 25-54
#1 Australian podcast network^ reaching 7.3 million listeners
#1 podcast with Hamish & Andy and the only podcast with more than 1 million listeners (23 Podcast Rankers at #1)^^
SCA Chief Content Officer, Dave Cameron, said: “Today SCA ends a spectacular year with three FM number ones in five metro markets. The last time we achieved this was 2013, so today is our best result in a decade. The ratings highlight the undeniable power of the Hit and Triple M networks working together to drive incredible leadership results. Again today, SCA also remains the number one network share 10+ nationally.
“In addition, the Triple M Network is the only Australian FM radio network to deliver two outright number one results today. Today’s dominant results continue to be powered by local number one FM breakfast shows in Melbourne with The Fox’s, Fifi, Fev & Nick extending their lead, and in Adelaide with Triple M’s Roo Ditts & Loz with a large leadership gap. Carrie and Tommy have also achieved their highest cume audience ever today.
“We’re very confident and excited that the momentum building around Triple M Sydney’s Mick & MG in Breakfast, combined with the return of Marty Sheargold on Triple M Melbourne Breakfast, will propel both of these stations into a successful 2024 and add to the huge success the national Triple M Network is enjoying as 2023’s
growth darling of the radio industry.“With the Hit Network continuing to win 25-54 women and the Triple M Network winning 25-54 men nationally, and the lion’s share of number one radio stations in metro markets, plus Australia’s number one podcast on LiSTNR for a record run with Hamish & Andy, it is testament to our incredible people that continue to work together in SCA’s fully integrated audio content business that is driving uncontested leadership results across the audio industry.”
Sources:
*GfK Radio 360 Metro Survey #8 2023. Outright #1 Stations Brisbane & Adelaide, #1 FM station Melbourne, P10+, Mon-Sun ROS, Market Share.
GfK Radio 360 Metro Survey #8 2023. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00, Cume Reach (000’s)/Market
Share. National Cume Metro Survey #8 2023 and all SCA Regional markets surveyed to date, P10+, Cume Reach, Mon-Sun ROS.
^ Australian Podcast Ranker Top Sales Representatives November 2023
^^ Australian Podcast Ranker Top 200 Podcasts November 2023
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Is it a good idea to call it a duopoly?
That has always had negative connotations in business when companies dominate and eradicate competition.
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Yeah I’m actually not sure duopoly is the right term. A duopoly normally refers when two companies control an entire market for example.
Or for example in a regional town with only two stations that were both owned by the one company, that could be termed a duopoly. But not were a company owns 2 stations out of 6.
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And usually regarded as bad as a monopoly.
When they allowed these mergers of radio stations or two licences in the same city, they always gave assurances that it wouldn’t hurt competitors.
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A duopoly can have more than 2 competitors, it means that 2 dominate the majority of the market. For example we call the supermarkets a duopoly with Coles and Woolies, but there’s also other players.
I think duopoly is exactly the word they are looking for, even if it is a bit of a stretch. These media releases are aimed at advertisers, specifically agencies. They want to give the agencies the picture that SCA dominate the market and there is no point advertising with any of their competitors.
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YEARLY SHARE AVERAGES FOR THE PAST DECADE
SYDNEY:
MELBOURNE:
BRISBANE:
ADELAIDE:
PERTH:
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