Metro Radio Ratings: Survey 8, 2018

https://radioinfo.com.au/news/radio-ratings-survey-8-triple-m-extends-lead-brisbane-mix-back-top-perth

DAB+ ratings: http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20DAB/GfK_DAB-Only-Summary-Report-National_Survey-8-2018.pdf?ext=.pdf

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Big leap for Nova in Sydney. Only 0.2 behind KIIS and 0.1 behind WS.

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In Sydney, 2GB is #1 with a 13.9% share, with ABC Sydney taking out the #2 overall spot with 9.2%. On the FM band, Smooth maintains its #1 position with 9.1%, followed closely by KIIS at 8.8%, WS with 8.7% & Nova with 8.6%. 2Day slipped 0.1% to 5.4%, whilst 2CH fell quite a bit, down 1.1% to 3% this survey, no doubt due to the retirement of Bob Rogers from the weekday morning slot. MSR took quite a climb, going up 0.5% to 1.1%, beating Sky Sports Radio in the process.

In Melbourne, 3AW is #1 with 14.8%, with Smooth taking out the #1 FM spot with 10.6%., followed closely by Gold 104.3 with 9.7% & Fox with 9.6%. ABC Melbourne scored a 9% share, whilst Nova went up 0.8% to 7.5%. Unlike in Sydney, MSR fell to a new low with just a 0.1% share, whilst SEN fell 0.7% to 3.1%.

In Brisbane, 4MMM maintains its #1 position with 13.3%, followed by Nova with 11.3%, hit105 with 10.2%, 97.3 with 9.7% & 4KQ with 8.5%. 4BC managed to rise to a 7% share, only 0.9% behind ABC Brisbane, whilst MSR only managed a 0.2% increase to 0.6%.

In Adelaide, Mix 102.3 is still #1 with 12.9%, followed by Nova with 10.2% & Cruise a very close 3rd with 10.1% (!). FiveAA outrated ABC Adelaide, as well as hit107 & 5MMM.
And in Perth, Mix 94.5 takes back the #1 spot from Nova with a 14.8% share, with the latter scoring a 13.7% share. 96fm went up 1% to 8.6%, whilst 6iX was fairly steady at a 5.9% share, nowhere near as successful as 4KQ & Cruise.

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Mixed result for MSR as the survey period included the start of international cricket season with several one-day and Twenty20 matches. A long awaited increase in Sydney but a 0.1% share in Melbourne is just unacceptable. 3AW needs to remind viewers that cricket is now on MSR, especially during cricket updates on regular programs like mornings, afternoons and drive.

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The Brisbane ratings in ranking order:

#1. 4MMM: 13.3
#2. Nova: 11.3
#3. hit105: 10.2
#4. 97.3: 9.7
#5. 4KQ: 8.5
#6. 4JJJ: 8.4
#7. ABC Brisbane: 7.9
#8. 4BC: 7.0
#9. 4RN: 2.7
#10. ABCFM: 2.2
#11. ABC News: 1.4
#12. MSR: 0.6

And here’s the Sydney ratings in ranking order:

#1. 2GB: 13.9
#2. ABC Sydney: 9.2
#3. Smooth: 9.1
#4. KIIS: 8.8
#5. WSFM: 8.7
#6. Nova: 8.6
#7. 2JJJ: 5.8
=#8. 2MMM: 5.4
=#8. 2Day: 5.4
#10. ABCFM: 3.7
#11. 2CH: 3.0
#12. 2RN: 2.3
#13. ABC News: 1.5
#14. MSR: 1.1
#15. Sky Sports: 0.7

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Denis Walter up in Afternoons for 3AW, long awaited.

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Laughable. And SEN copped a fall too. The market for “sports” stations even in sports-mad Melbourne just isn’t as great as some media proprietors tend to believe

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Amazing how tight Sydney has gotten suddenly

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I don’t think that’s their problem. People wanting to listen to the cricket would know it was on, perhaps not on 1278, but would probably be listening already on ABC. Remember, Macquarie never really treated the cricket well in Melbourne with most coverage being on NTS for much of previous summers.

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2019 is shaping up to being very interesting for FM in Sydney.

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Melbourne
#1. 3AW: 14.8 (+0.3)
#2. smoothfm 91.5: 10.6 (+0.8)
#3. Gold 104.3: 9.7 (+0.2)
#4. Fox FM: 9.6 (+0.1)
#5. ABC Melbourne: 9.0 (-0.4)
#6. Nova 100: 7.5 (+0.8)
#7. Triple M: 6.8 (-0.3)
#8. KIIS 1011: 6.1 (+0.5)
#9. triple j: 5.4 (+0.1)
#10. SEN: 3.1 (-0.7)
#11. ABC RN: 2.6 (+0.4)
#12. ABC Classic FM: 2.1 (-0.2)
#13. ABC News: 1.1 (steady)
#14. Macquarie Sports: 0.1 (-0.1)

MSR in the asterisks outside of afternoons (0.2, down 0.1), drive (0.2, down 0.3) and weekends (steady on 0.1)

ABC Melbourne and Nova 100 down 0.4 in breakfast. smoothfm up 0.8, Triple M up 0.6 despite the end of the footy season and both Fox and Gold rising 0.5. Another close book for 2018 it looks like

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hit105 lost a bit of ground this survey across all day parts, but whatever Triple M in Brisbane are doing is clearly reasonating with audiences - so credit to them.

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Not only that, but each of those 4 stations are owned by just two companies: Nova Entertainment & ARN.

The combined shares for Nova Entertainment is 17.7%, whilst for ARN, it’s 17.4%. That’s higher than MRN which, despite having the #1 station, can only managed a combined share of 15%, due to MSR’s very low share.

In the demographics, 2CH can only manage a 2.1% share in the 55-64s, being beaten by the likes of ABC Classic FM, KIIS, 2MMM & RN. In the 65+, 2CH slipped below the 10% line to finish at 9.9%, putting them just only 1.4% ahead of ABC Classic FM.
I think 2CH needs to look at 4KQ & Cruise for ideas to survive in an FM-dominated market, which those other two managed to do with quite a resounding success (albeit without a Smooth or Pure Gold station being available on the FM band in both markets), because their “Easy Classics” format is no match for Smooth.

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From a quick glance there seems to be a gap in the market for a mainstream Classic Hits format in Sydney (in the vein of 4KQ and Cruise). 2CH won’t succeed as a low-budget smoothfm competitor when it’s limited to the AM band while its audience has largely migrated to FM

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Another rise for Christian O’Connell, beginning to do quite well.

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Top 5 DAB+ stations by Cume

Sydney: 611,000 (-23,000)
#1. ABC Jazz: 89,000 (-25,000)
#2. The Edge: 83,000 (+1,000)
#3. The 80s iHeartRadio: 66,000 (+9,000)
#4. Triple M Classic Rock: 63,000 (+24,000)
#5. triple j Unearthed: 57,000 (+20,000)

Melbourne: 601,000 (-25,000)
#1. Double J: 65,000 (-4,000)
=#2. Coles Radio: 59,000 (-17,000)
=#2. Triple M Classic Rock: 59,000 (+6,000)
#4. Oldskool Hits: 54,000 (-14,000)
#5. ABC Kids Listen: 51,000 (+1,000)

Brisbane: 262,000 (-12,000)
#1. The 90s iHeartRadio: 32,000 (-4,000)
#2. Coles Radio: 29,000 (-1,000)
#3. Triple M Classic Rock: 28,000 (-3,000)
#4. ABC Grandstand: 25,000 (+2,000)
=#5. Double J: 24,000 (-3,000)
=#5. The 80s iHeartRadio; 24,000 (-4,000)

Adelaide: 210,000 (+39,000)
#1. ABC Jazz: 36,000 (+19,000)
#2. Coles Radio: 33,000 (+16,000)
#3. Double J: 30,000 (+8,000)
#4. The 80s iHeartRadio: 27,000 (+4,000)
#5. Oldskool Hits: 25,000 (+10,000)

Perth: 255,000 (+14,000)
#1. smooth Perth: 39,000 (+4,000)
#2. Coles Radio: 37,000 (+14,000)
#3. Oldskool Hits: 34,000 (-7,000)
#4. Double J: 33,000 (-1,000)
#5. ABC Grandstand: 31,000 (+13,000)

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Officially next to no one is listening to MSR in Melbourne in the evenings. Share, cume and average audience are all *.

Just taking a look at how KIIS Melbourne scored today compared to this time last year:
Survey 8 2017 Survey 8 2018
Overall: 7.5 ----- 6.1
Mon-Fri: 7.4 ----- 6.0
Breakfast: 6.3 ----- 5.7
Drive: 9.4 ----- 6.2
Nights: 9.2 ----- 6.8
Thoughts? I’m not sure this little ‘experiment’ worked Duncan?

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The biggest drop: Will and Woody.

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ARN should buy 6IX. I’ve been saying it since 2005. Still they pulled 6.8 in the workday, probably their highest figure in quite a while.

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