Metro Radio Ratings: Survey 6, 2018

[tommy13190]

@amc_556

What are your thoughts on 2DAY breakfast, by the way…? I can’t imagine how you could say anything other than

tommy13190:

Actually, I think it’s better without Em but still, What A Mess!, why can’t 2Day have a vision?

[JohnsonTV]

Little was mentioned of the AFL radio ratings in Melbourne in this survey, which covered the last few rounds of home and away season and the finals. All Herald Sun reported was that Triple M had a commanding win overall.

[NatMack78]

ABC News Radios figures in the evening are always interesting. 4.4 in Sydney and typically the strongest part of the day for them across the other capitals. Yet at that time, especially after 8-9pm most of their content comes from the BBC or other current affairs programs from the US. Monday night Q and A broadcast might give them a lift, but they seem big numbers considering what they offer at that time.

[crankymedia]

@nickatnights

If only they could get the rest of the lineup to rate. Is it the music or the talent outside of breakfast that is the issue?

This is a station that lives and dies by its bfast talent and revenue. The rest is not the primary goal for them.

Duncan should be pushing DB to improve all aspects of the station, I’m surprised that those looking over programming don’t push either. Austereo in its good days were top on everything.

MSR is a non event, change format now and sack the people who approved it.

Those attending the AGM should ask serious questions of the board and those voting should not vote for reappointment of directors who were involved.

@SydneyCityTV

Macquarie Sports Radio continues to be the market’s least listened to radio station behind Sky Sports Radio.

These results are making 2SM look good, especially now Laws is on mornings.

@SydneyCityTV

Yeah…the only real joy ABC Radio Sydney would’ve had out of this survey was their 7pm-midnight ratings having a healthy 1.8% increase to 9.9%

Chris Bath presents a great program with excellent content.

@SydneyCityTV

But since you brought up 2CH, their breakfast ratings are disastrous at 2.6% - the third least listened to breakfast show on Sydney radio. Unfortunately, I think a new strategy for 2CH breakfast might be needed in 2019 if Trevor Sinclair & Indira Naidoo don’t have an increase in audience share over the next 6-8 weeks.

It’s not terminal at MSR level. Cherie has accepted the job based on the appointments being made, so she’s there to work to improve the result not turf recent hirings.

You have experienced broadcasters who can build a suitable alternative to current choices.

It may very well be the ‘old’ 2CH audience turning off and marketing needed in time to bring in the new audience of what 2CH should be targeting.

@amc_556

To be fair though, Lowie didn’t work out on Nova nights partly because his ratings were pretty bad, so whilst it’s a different market now to what it was then, I wouldn’t say he’s particularly bankable from a ratings perspective.

It’s the show he’s given to chase, if the audience is right. Lowie made a great start on B105 in 2004 late nights and moved on to nights with the audience being 10 - 17s. Kiis aren’t looking for that, so it limits what he can do. It’s also been a decade or so, meaning his connection with that audience has changed hence a different vehicle as live from LA. Given proper direction, he can be more than a one trick pony.

@JBar

I’m sure he would do better than PJ and Jase who are a ratings failure for KIIS right now. Hell, anybody could do better.

Duncan was happy to blow up the Melb shows and end working with those people.

@Moe

I wonder if SEN+ would have beaten MSR in the ratings if it were listed?

Why bother? When you have a station name that can be easily be mistaken for the original station, better results for the listed station, blurs the lines.

@Moe

They aren’t, but I’d still hope that Triple M can take a look at that Modern Digital figures and restore the station to actually being vaguely modern. Playing songs from the late 80s isn’t ‘Modern’.

Or just do a Triple M 90s, Triple M 80s, and Triple M 70s if they can’t figure out how to position Classic Rock, Modern and Greatest Hits.

SCA has plenty of digital spectrum but scant talent to program the allocation best. Hence good ideas are overlooked for reactionary ones.

@NatMack78

ABC News Radios figures in the evening are always interesting. 4.4 in Sydney

Is it sustained over 4/5 surveys?