I’ve always considered KIIS to be a 25-54 station music-wise - almost like a 25-54 CHR. I think they would be a better station overall if they shifted their focus younger, and could probably pick up a bunch of the 18-24s.
Realistically, KIIS is #3 FM - and barely. When Kyle & Jackie O retire, they’re going to struggle IMO. They’d wanna hope 2DAY still have a cursed breakfast time slot.
I disagree - at least as long as he’s doing his ‘phoning it in from LA’ show. I really liked Lowie back when he was on Nova nights, but since moving to LA he’s gotten consistently worse. I don’t know if you’ve attempted to listen to his weekend show, but half of it is recycled content.
Get him back on nights - but only live ‘n’ (somewhat) local - if Sydney is ‘local’.
To be fair though, Lowie didn’t work out on Nova nights partly because his ratings were pretty bad, so whilst it’s a different market now to what it was then, I wouldn’t say he’s particularly bankable from a ratings perspective.
I dunno, Fox have always had somewhat of a stranglehold on Melbourne to one extent or the other. They’re currently doing much better than they have in the past, but they’re still massively down in 10-24, breakfast show’s still ahead, but is coming within striking distance of a Smooth or Nova if they continue downward trend. Another .7 drop next survey would put them well within overtaking distance if Nova/Smooth have good books.
That’s not to take away from their success, obviously they’re doing something right - I just think attitudes that suggest The Fox is indestructible (though they’re probably close to accurate) is partly, I think, what lead to their ‘crash’ a few years ago.