I agree. Duncan is really stretching there. But that’s not unusual.
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How he has a job after everything that’s happened on top of his personal life is beyond me.
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I listen via the podcast and I think it’s because the show has become a little stale.
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Something I haven’t seen mentioned yet is Scott Menz, 4BH Mornings, #1 in Brisbane.
Brilliant. 
Taking your figures to 13.3 from a 9.6 in Breakfast is just amazing.
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Believe it or not I know a couple of (ex 4KQ listeners) people who listen to Laurel & Co. on 4BC then switch over to 4BH after the breakfast show.
Personal opinion too, I think the music that BBQ Bob plays at breakfast isn’t quite right for the breakfast shift. It’s too loud and harsh (eg. Cold Chisel, Van Halen and the like). It really sticks out. He needs to tone it down and play the same music format that 4BH has for the rest of the day.
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Disrupt Radio going down the gurgler:
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Does he get to choose the music or not ?
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I’m not sure, but it does sound different to me from the rest of the day’s playlist
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One day their studio in Milton will became a ghost studio with no local content broadcast from there anymore
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I wonder if this proves people still care about local content (for breakfast), or just don’t care much for Kyle and Jackie. Or a little of both.
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The very least they could do is have a Melbourne jock who is ultra local during the daytime, it would be the missing link so it isn’t just a Sydney simulcast
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Less so for Hot AC formats like KIIS, but I think listeners of older skewing formats eg Classic Hits care more about localism.
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Is The Fox really the most popular station in Australia, because how many listeners does it have outside of Melbourne? If The Fox has a format that is newer than Gold but older than KIIS, it might be the best format for a music station all round. Fox has decent ratings with the 40-54 demographic, while KIIS and Nova would not even dare to target listeners over the age of 40.
I am wondering, if 3AW is highest percentage in the ratings, what station is actually the most popular in Melbourne? 3AW has a smaller cume than other stations in Melbourne.
Do you think that Magic and 3MP can even succeed as music stations on AM in Melbourne? If not, what frequency on the FM band do you think they should convert to.
“I think we were all very enthusiastic about expectations early on,” (ARN chief content officer Duncan) Campbell says of Kyle and Jackie O’s entry in the Melbourne FM breakfast market.
“The reality is, it is a new station, a new show for Melbourne, and while we in radio think about these things every day, the audience doesn’t, and there’s a lot of marketing noise down there, so trying to get cut through and get some people sampling us, it’s challenging when there’s so much marketing noise.”
Campbell explains that while he is constantly thinking of “what changes we could potentially make, or do we need to make any changes” when it comes to programming, one thing he has learned is not to “knee-jerk to survey results”, where one bad book spells doom.
“For example, Christian O’Connell had an unflattering book, I suppose,” he said. The popular GOLD Breakfast host fell from #1 to #3, which Campbell points out also happened at one stage last year. “It came back pretty quickly,” he recalls of O’Connell’s ratings dominance.
“We know there’s no product issue there, there’s no issues with the show, it’s just there was probably some issues, statistically, as it happens when you do surveys. I think that his top-of-mind awareness will be lower than normal because of the amount of marketing that’s been going on for SCA, for Nova, and for us with KIIS – and he hasn’t had that level [of marketing spend] in Melbourne.”
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There’s zero chance of that with the current ACMA.
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Duncan really is the gift that keeps on giving. Decrying other “marketing noise” now as the reason K&J aren’t cutting through.
Like anyone in Melbourne isn’t aware K&J are in town.
It’s not working, and this is likely as good as it gets.
He’s going to run out of excuses eventually.
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