SCA WINS 25-54s DEMOGRAPHIC FOR 25TH CONSECUTIVE TIME
#1 STATION AND #1 BREAKFAST SHOW: B105 Brisbane and Triple M Adelaide
#1 The Fox most listened to station in Australia
#1 Hit Network Carrie & Tommy Drive show – 4 in a row
#1 in AFL and NRL footy
SCA continues its reign as Australia’s no.1 25-54 radio network*, winning the key 25-54 buying demographic in today’s GfK Radio360 Metro Survey #5 2024 results and delivering a record-breaking 25th consecutive victory^.
In further outstanding news, the results confirm that SCA dominates as no.1 in both the women 25-54 and men 25-54 commercially critical demographics, proving that the Hit and Triple M networks are the undisputed homes of the audience that matters most to Australian advertisers.
SCA’s Hit and Triple M metro stations wins for Survey 5 include:
- #1 station B105 Brisbane and Triple M Adelaide overall
- #1 Breakfast shows B105 Brisbane and Triple M Adelaide
- #1 national Drive show for the Hit Network Carrie & Tommy Drive show
- #1 The Fox – most listened to station in Australia with more than 1.26 million listeners
With the pointy end of the AFL and NRL footy seasons approaching, SCA has also continued to triumph as the country’s no. 1 footy radio network:
- #1 AFL broadcast in metro markets, reaching 710,000 P10+ across the weekend in Melbourne, Adelaide & Perth**
- #1 AFL broadcast in metro markets, reaching 423,000 P25-54 across the weekend in Melbourne, Adelaide & Perth **
- #1 NRL reach for P10+ at 379,000^^
- #1 NRL reach for P25-54 at 203,000^^
SCA Chief Content Officer, Dave Cameron, said: “Australia has a new favourite radio station with The Fox Melbourne today celebrating having the most listeners in the country. The increased weekly audience was powered by the locally adored Fifi, Fev & Nick Breakfast show, which also went up in today’s results. In addition, Carrie and Tommy achieved outright number one Drive in both Melbourne and Brisbane. The show remains Australia’s number one Drive show for the fourth time in a row, dominating their 3-6pm timeslot.
“B105 Brisbane and Triple M Adelaide continue to be the outright winning stations in each city, with B105’s Stav, Abby & Matt continuing its five-in-a-row Breakfast domination of Brisbane. Likewise, Roo, Ditts & Loz delivered their own fifteen-in-a-row run of leadership success in Adelaide.
“SCA maintains its commercially critical 25-54 All People ‘audience that matters’ front-runner position nationally, continuing to deliver a significant leadership gap over all other networks.
“Triple M continues to take ‘speckys’ over its competitors as the number one AFL broadcast nationally, likewise Triple M NRL broadcast delivered strong results across NSW and Queensland as we head into the pointy end of the footy season.
“Today is another great day for SCA’s powerfully integrated Hit and Triple M network duopoly nationally, which drives an unbeatable national foothold of 25-54 All People who continue to engage in our brand-safe, fun, local environments that deliver outstanding results for our clients.”
SCA Chief Commercial Officer, Seb Rennie, said: “SCA is undoubtedly the no. 1 home of the audience that matters – 25-to-54-year-olds, which today’s results have once again confirmed.
“Combined with our SCA-ACE represented metro stations, the metro 25-54 audience share is 35.1%, leading ahead of our nearest commercial competition by 8.4 share points.
“Not only is SCA the largest gathering place for this radio audience, but we also understand it better than any other radio network and we know that audio is thriving amongst this audience.”
“Several factors drive this core audience, and it is by understanding these deeper motivations that we can unlock more effective ways for our own content, as well as our advertisers’ campaigns, to connect with this key demographic.”
Sources:
*GfK Radio 360 Metro Survey #5 2024. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Commercial Share/Cume Reach.
[1] surveys since Survey #5, 2021, FM & DAB+
*** GfK Radio Ratings. Metro Survey 5, 2024. Melbourne – Thursday 1800-2230, Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide - Thursday 1800-2200, Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth – Thursday 1800-2030, Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+ / P 10-69 / P25-54 / P 10-69 / P25-54. Cume / Market Share %*
^^ GfK Radio Ratings. Metro Survey 5, 2024. Sydney / Brisbane. - Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 10-69 / People 25-54. Cume Reach / Market Share %
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ABC Local radio grows in GfK survey 5
ABC Local Radio grew metro audiences for the third survey in a row in GfK survey 5. We are now reaching 1,746,000 Australians across the 5 cap cities every week, the highest reach this year.
Survey 5 also saw ABC Radio Adelaide join ABC Radio Brisbane as the number one reaching talk stations in their respective markets.
Breakfast on ABC Radio Brisbane grew +0.4pts for a 11% share making it the 1 AM Breakfast program in Brisbane.
In Adelaide, Sonya and Jules have gone from strength to strength since they started as co presenters of Breakfast at the beginning of the year.
Theirs is now the number 2 Breakfast program in the market with a12.8% share audiences tuning in to hear the pair bring all the highlights from the Paris Olympics.
The ABC continues to be Australia’s undisputed No.1 digital live streaming network across the five capital cities with a 25.9% share. The ABC has held the number 1 position since it became a measure in GfK.
ABC Head of Audio Ben Latimer said: “I am delighted to see the ABC increasing our audience this survey for our best result since Survey 8 2023.”
“The ABC reaches 7,498,000** Australians across our linear and digital live streaming each week, more than any other broadcaster and it is testament to the quality of the programming our teams are delivering.”
*All audience figures are based on GfK 5 Cap Cities, 24hrs. Sun to Sat unless otherwise stated.
** Based on GfK 5 City Metro and 3 regional markets. 24hrs; Mon-Sun; P10+; Inc DAB+; Latest survey results available (GfK Metro = S5 2024; GfK Regional = S2 for all markets). And Xtra Insights: 24hrs, Mon-Sun; Reach; Reach; Latest ratings results for all markets surveyed from 27/08/21 - 27/08/24; ABC Total Network including DAB+ when applicable.
I wonder if Christian missing a few days due to his mother in law suddenly passing in the first couple of weeks of the ratings period is the cause of the drop.
Yes Triple M Brisbane should be rating higher than they are.I was listening to them again yesterday while working in the RSPCA laundry room but I turned it off after 3pm ,when the networked drive programme started , otherwise the music wasn’t too bad when they’re actually playing music 
I’m not surprised. It’s now my show of choice because it’s simple, relatable and easy to listen to.
However, what’s worth noting is that it’s got a lot of room for improvement and isn’t currently the best show it can be. They’re not the best interviewers, especially when they don’t already know the guests. Recent interviews with Tones and I and Arianne Titmus highlighted this. Tones and I was in studio to launch her new album. While it wasn’t a bad interview, it was really just a few minutes without much chemistry or straying from the key talking points. Compare that with Fox who had a longer interview across 2 breaks, had a clear chemistry and really let the interview take a natural path. With Arianne it was similar - just a Q&A style without exploring her answers in any great detail. It was quite a long interview and to be fair was quite engaging, but it really benefited from Arianne’s ability to keep the interview going.
But on the other hand they’ve had excellent interviews with Matt Damon (who Lauren and her partner know quite well) and Christian Petracca, who was a weekly guest until his injury in June, and that relationship got them the exclusive first interview after his quite serious injury.
Where they’ve also been let down is Nova’s PR department aren’t going out to other media with their notable interviews. Details of the Christian Petracca interview were published across numerous media outlets with barely a reference to Nova or Jase and Lauren. Snippets of the Arianne Titmus interview were also published, and while they got a little for referencing, it still wasn’t much. Compare that to what KIIS would do for K&J, their PR department would be releasing snippets to all major and click-bait media to ensure that it was made very clear the original interview was on KIIS with K&J. Nova should be doing better with this.
And then there’s the social media precesence with is there, but could be used better. Competitions which are a bit lack luster because they’re designed to minimise the prizes given away.
It’s clearly not a significant flaw - they’re Melbourne’s #1 FM breakfast show, and agree that it deserves to be there, but imagine how good their ratings could be if they fixed these issues and made the show even better!
4.7 for Triple M Sydney. 0.2 below 2Day fm. 
The writing is on the the wall 
Gold 97.3 
Yep that’s one of the things that turns me off Triple M too, lack of consistency.
Yep, 97.3 FM Pure Gold.
Gold 104 music with some new music blended in and 97.3 would be rating 16% and be No. 1 in Brisbane, without a doubt.
Put KIIS on DAB and network the sh#t out of it if they need to 
That’s what ARN should have done after the demise of 4KQ,97.3 FM GOLD,and playing 80s,90s and the best of today’s music,not that there’s much of that😕
Its a mixed bag ratings for WSFM today. Everything was all up except for Ugly Phil’s daytime shift.
The DAB ratings ^
Disrupt Radio absolutely tragic numbers - 5000 listeners national, with a * in Brisbane and seemingly a rounding error in Melbourne - with the 1000 listener cume all coming in 10-17s. Not sure why “SEN Melbourne” comes up as a “new” station in the survey, hasn’t SEN Vic been thee since the start?
Smooth Vintage continues to do pretty poorly, while Nova 90s in Brisbane and Nova Throwbacks in Adelaide do well, I think Nova should consider adding one of those in Mel/Syd instead of splitting the Smooth audience.
CADA still horrible outside Sydney - when do they give up on that? I saw outdoor advertising for CADA when it relaunched, but haven’t seen anything since - RnB Fridays shows the audience is there outside Sydney, but they just aren’t getting it right.
KIX in Perth is a weird outlier - Triple M Country and ABC Country both do well enough. Either do something brave like the Nova Fresh Country format, or just give the bits back to 6IX given how the FM conversion seems like it’s never happening.
No Priceline/Sky News in the ratings yet.
Who is funding Disrupt? Such a weird model.
I’m sure even EON Sports Radio wasn’t even rating that poorly before it folded.
Survey didn’t get much attention on news but The Project had a good story on Nova Melbourne
Video
Nova’s Jase & Lauren have served up the perfect revenge, topping the radio ratings after their former KIIS FM bosses axed their show and began pumping Sydney’s Kyle and Jackie O into Melbourne.
— The Project (@theprojecttv) August 27, 2024
They joined us to share how they’re celebrating the big win. pic.twitter.com/KWrNC1gFuY
Their music playlist is actually now that of the Sydney and Melbourne KIIS networks. No more 80s to Now format, and songs are now slightly sped up just like the Sydney and Melbourne stations. Even the station IDs are now that of the KIIS Network, and they’re now claiming themselves as Brisbane’s No.1 Hit Music Station. The demise of 97.3 FM Brisbane continues.
ARN can keep K&J for another 10 years, but in Melbourne you might as well call it a radio show for the niche. That niche would be people wanting to hear them talking about sex.
It’s no wonder why Jase & Lauren are dominating Melbourne FM as of present.
It’s what they deserve.