SCA are surely worried about SAFM breakfast, this is their second worst result since the start of 2024. In brekky, they’re consistently last among FM competitors, they’ve shed another 10K cume, averaging a 7.7% share this year with only three FM competitors and have notched up their second-worst result since the start of 2022. Their brekky cume is the lowest its been for years (except for an even worse result in S1 this year).
Seems like Adelaide is crying out for someone to do something different in the brekky slot
Well done Triple M Perth! I hope we’re formally going to see, “Perth’s Real Alternative” stick around (and rolled out elsewhere). Just so long as SCA don’t “eastern-ise” Triple M Perth too much with the 80’s (and some of their 90’s) rock that I have heard.
I believe GFK/CRA have the data, but it’s never released as these other stations don’t pay for the survey.
I was also interested to see how well Other AM/FM does in Sydney, share-wise. We don’t have overspill in the same was as Brisbane/GC do, so ‘Other’ would mostly be SRN and Community.
Nova 106.9 has suffered its biggest drop of the year with Triple M cementing its dominance to take out Brisbane’s top spot in the latest radio ratings.
Triple M has obliterated the competition in Brisbane’s latest GfK radio ratings, cementing its status as the city’s number one station and knocking former breakfast leader Nova 106.9 off its lofty perch.
In what marks their third straight ratings win, the SCA powerhouse captured 13.3 per cent of the overall market share in Survey 4, released Tuesday, further widening the gap between themselves and the rest of the FM pack.
And it’s breakfast where the real upset unfolded.
Triple M’s Marto, Margaux and Dan pulled off a staggering leap, gaining 1.5 percentage points to dominate the coveted morning slot with 13.2 per cent, narrowly toppling sister station B105’s Stav, Abby and Matt, who sit just behind at 13.1 per cent.
With this latest rating result for KIIS 97.3 Kip,Robin and Corey will be given their walking papers before the end of this year and replaced by Vile Kyle and Jackie O:-1:
As usual, you are correct. There were 9 surveys that year (not sure why either). I had 3AW mis-credited with a 13.7, but upon double checking it was indeed an 11.7. So… two prior #1s for 104.3 (and they were just edged out in S1/1993 by 0.1.)
Drive for 3AW coming 6th is horrendous. Time to put Heidi behind the chair, the show is way more engaging and flows better each time she fills in. Jacqui never reads out emails either it’s always about bayside .
Worried for Moclair in afternooons too
I also feel CADA on 96.1 would influence this as well. I know CADA is reported in the DAB figures, but it’s a bit of a blur between that and those listening on 96.1
I think Jacqui has improved a great deal from 18 months ago even though it’s not reflected in the figures. The traction she brings from social media/Instagram is quite remarkable.
I’d be more concerned about AW’s drop in Mornings. Neil Mitchell’s last survey in 2023 was a 16.3. Big mistake moving Tom out of Drive where he was dominating. The morning show needs a journalist such as Heidi or TJ (or anyone else) to set the news agenda for the day.