Metro Radio Ratings - Survey 3, 2025

Radio, Print, and Online Metro Radio Ratings
41

KIIS (and ARN as a whole) are in some serious trouble now. Not only are K&J not anywhere near where they need to be in Melbourne to justify their pay, but they’re also down in Sydney across the whole day. Why? My money’s on the localism. K&J are now less to their Sydney audience. Geordie (even with separate breaks) can’t focus on the Sydney market. Back office they’re hemorrhaging staff and are running out of people to market the station or even sell ads. And they’re stuck where they are. If it was any other station, the breakfast team would be sacked with the Melbourne results. But they have 9.5 years left ($190 million) left on K&J’s contract.

There is now only one direction for ARN and that’s collapse. They can’t get rid of K&J and very soon they won’t have enough money to pay their contract.

And the Australian media landscape will be much worse off for it. A fire sale of broadcast licences with no clear buyer in an already very consolidated market. Nova would be smart to buy 97.3, Mix 102.3 and 96FM to roll out Smooth on FM (although I’d argue that keeping 96FM as is might be a smarter move in Perth) - but who buys the other stations, including a good chunk of the regional sector? I can’t see Lachlan wanting to fork out enough to seriously grow the Nova network - he’s very hands off while he focuses on the rest of the family’s businesses. Get ready for stripped back, heavily networked stations with centralised operations

5 Likes
42

https://radiotoday.com.au/duncan-campbell-there-was-a-lot-of-anti-kyle-jackie-o-sentiment-in-the-media-last-year/

6 Likes
43

Agree. But do enough older Gold listeners even know Magic exists? I think that’s a big part of the problem.

3 Likes
44

probably not! I’ve no idea what promotion Magic is doing apart from the occasional ad in the Herald Sun.

2 Likes
45

Definitely not alone. Absolutely love how fucked KIIS are now. One of the biggest stuff ups I can remember.

5 Likes
46

This guy is an absolute joke! I’ve never heard such BS in all my life.

2 Likes
47

More cost cutting is likely on the cards, including potentially networking Christian into Gold 101.7 later this year or next year.

48

He knows he has fucked up. He is talking bullshit.

9 Likes
49

It’s like the same crap on repeat. “Oh yeah, we’re still going to turn around in Melbourne, it’s just going to take longer.” Dude, it’s never going to happen! Stop embarrassing yourself.

2 Likes
50

Gold is starting to remind me a bit like Mix 101.1 from the 00s with the playlist at the moment.

Which is going to make ARNs problems even more worse.

It’s the old C.A.R.E. Cover Arse Retain Employment.

1 Like
51

You can also insert “former disgruntled listeners from the old Magic”.

2 Likes
52

https://radiotoday.com.au/dave-cameron-on-the-overhaul-of-2dayfm-lets-face-it-we-had-nothing-to-lose/

1 Like
53

The secret to keeping 2GB at the top is to purchase & close down 2UE as a talkback station. When you have no strong competition, you remain number one.

Let’s hope SRN and 2SM keep making a dent on 2GB and return to the ratings in 2026.

4 Likes
54

He’s on the way out the door. Nothing will change until the new broom sweeps through.

5 Likes
55

SCA CEMENTS MARKET LEADERSHIP IN THE ‘AUDIENCE THAT MATTERS’, WINNING 25-54 DEMOGRAPHIC FOR 31 STRAIGHT SURVEYS

Southern Cross Austereo: #1 Network 25-54 metro

Triple M: #1 Network 25-54 Men – 19 surveys in a row

Triple M Brisbane: #1 station & #1 Drive

Southern Cross Austereo (SCA) has extended its long-standing leadership in commercial radio’s key demographic – 25–54 – securing its 31st consecutive survey win across all five metro markets in GfK’s third radio survey result of 2025.

With a commanding 35.7% share of the 25–54 audience – more than 9.8 share points ahead of any other commercial competitor – SCA maintains its market dominance in the ‘Audience That Matters’. These results affirm SCA’s strategic focus on live and local content, backed by a compelling mix of established and emerging talent across both the Hit and Triple M networks – reinforcing its position as Australia’s leading audio broadcaster.

The Hit Network continues building strong momentum, with Breakfast share increases across Melbourne, Sydney, Adelaide, and Perth. This growth reflects the successful focus on entertaining local content and distinctive voices across the network. In Brisbane, B105’s Stav, Abby & Matt delivered a standout performance, securing a 13.0% share in Breakfast – a strong sign of consistency for one of commercial radio’s most successful Breakfast teams. In Melbourne, The Fox’s Fifi, Fev & Nick added another 24,000 listeners, reaching an audience of 627,000 in Breakfast – making it the second most-listened-to Breakfast show in Melbourne.

Triple M remains the #1 network for Men 25–54 for the 19th straight survey, with a commanding 16.9% share in the demo. Triple M Brisbane continues to lead the pack, as the #1 station in Brisbane with a 12.8% share and 546,000 listeners, while local Drive show The Rush Hour with Dobbo & Elliott claimed the #1 Drive position (4pm–6pm). In Adelaide, Roo, Ditts & Loz held the #2 Breakfast slot with a 13.6% share, and continued their dominance across the workday. Triple M also continues its reign as Australia’s leading destination for footy fans, owning the space with market dominance in AFL and NRL coverage across the country. Triple M is the #1 AFL broadcast in Melbourne, Adelaide, and Perth, reaching 732,000 people 10+ across the weekend*, while maintaining the #1 NRL broadcast with 424,000 people tuning into the coverage in Sydney and Brisbane.**

Dave Cameron, SCA Chief Content Officer**,** said: “Today’s Survey 3 results once again reinforce the strength and consistency of SCA’s national duopoly, with the Hit and Triple M networks working side by side to deliver a dominant and growing Number 1 share in the 25-54 Audience That Matters – a position we’ve proudly held for 31 consecutive surveys.

“SCA has real momentum. We’re seeing green shoots and steady cume today across several key markets, and as 2025 continues to be a year of evolution for our content strategy to focus on fresh voices and fresh shows, it’s encouraging to see early signs of growth from a number of our new lineups on both the Hit and Triple M networks that’s driving our ongoing leadership in the Audience That Matters.

“It’s encouraging to see the Hit Network hold strong in competitive cities, including in Sydney, Melbourne and Brisbane, where 2Day FM’s Jimmy & Nath Show with Emma, The Fox’s Fifi, Fev & Nick and B105’s Stav, Abby & Matt, all adding new listeners.

“Over on Triple M, it’s great to see Brisbane retain the Number 1 position along with the all-new The Rush Hour with Dobbo & Elliott also celebrating Number 1 in Drive, while in Melbourne, JB & Billy have just landed one of their best results since 2006.

“We are fully focused on supporting the long-term success of our new talent and content teams along with our established ones, and on delivering a compelling listening experience for audiences right across the country.”

Seb Rennie, SCAChief Commercial Officer**,** said, “SCA has now led the all-important 25–54 demographic for an extraordinary 31 consecutive surveys. It’s a milestone that highlights the strength, scale, and consistency of our brands. For advertisers, it means unmatched access to the most valuable consumer segment in the country.

“With the combined reach of SCA’s Hit and Triple M networks, plus ACE Radio, we now hold a 35.7% share of the metro Audience That Matters — a commanding 9.8 share points ahead of our nearest commercial competition.

“This sustained success is driven by our commitment to innovation, deep audience connection, and delivering impactful results across Australia’s leading total audio ecosystem. Congratulations to SCA’s content teams, who’s creativity and consistency continue to captivate audiences and keep them coming back for more.”

Source: Survey Key Highlights Source: GfK Radio 360 Metro Survey #3 2025. P10+/P25-54/M25-54. Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 09.00-12.00/Mon-Sun 12.00-16.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-18.00, Market Share %/Commercial Share %/Cume Reach (000’s).

*GfK Radio 360 Ratings. Metro Survey 3, 2025. Melbourne – Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide – Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth – Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ / P 10-69 / P25-54. Cume / Market Share %.

**GfK Radio Ratings. Metro Survey 3, 2025. Sydney / Brisbane. – Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 10-69 / People 25-54. Cume Reach / Market Share %

1 Like
56

What an absolute sh1tfest ARN are now deep in. Their whole pathetic crumbling edifice is dripping in arrogance and delusion in equal measure:-

  • KIIS Sydney barely treading water. $$$$$ Breakfast Show going backwards in share relative to the much harder working/much cheaper 2GB breakfast show
  • KIIS Melbourne a basket case with a misguided ill-judged Breakfast flop from Sydney
  • Long running strong heritage WS brand in Sydney replaced by meaningless Gold brand
  • ARN public company ASX share price now $0.50 / 4 years ago $2.00 / 9 years ago $4.00
  • sacking good company people in serious numbers

What a briiliant job ARN senior management has done with this company

8 Likes
57

And lost 7% of the Brisbane audience with the sale of 4KQ

3 Likes
58

And failing badly in Brisbane and Perth.

Year on year results are down in all the target demos Nine use. And if you go back further, they’re doing even worse.

Nine are only doing well with 3AW and 2GB from what they’ve inherited from past owners.

They’ve achieved notably nothing turning around the underperformance of 4BC and 6PR.

2 Likes
59

And upset and angered a lot of Brisbane radio listeners too👎

2 Likes
60

This is ACE, their culture doesn’t extend to decent investment.

Ace operates these metro stations without studios or offices.

I agree completely, if Ace invested in programming and external marketing, their ROI would be rewarded.

Brisbane is definitely writing great profits for them, they could invest beyond penny dreadful spares on digital billboards and really let Brisbane know what they offer and enhance promotions & programming.

4 Likes