Metro Radio Ratings - Survey 3, 2024

Yeah, almost like it was planned that way…

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“Other” had a 12.2 in S2 vs B105’s market leading 11.9

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I’m in that group. I’m hanging for a Gold/WS station up here.

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Not promising signs for KJO is the most you can get from this survey. I’d say good signs for Nova though, that’s clear enough.

Marty on MMM has found his audience chunk, as he’s been stable for a good while now, with obvious room to grow. ABC Radio Melbourne is dropping considerably and consistently.

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Good to see MMM Adelaide doing well. The playlist sounds way better than it did a year or two ago. More recently they’ve been playing Benson Boone’s ‘Beautiful Things’, and even had a swipe at Nova and playing the original ‘Stumblin In’, which sounds great when compared to the vanilla remix version that gets played on Nova & SAFM.

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Gold medals for Nine Radio in Sydney and Melbourne

Gold medals for Nine Radio in Sydney and Melbourne

TOTAL RADIO

Nine’s talk stations have dominated GfK Radio 360 Survey 3 as listeners turn to talk for the big moments and breaking news in their city. Sydney’s 2GB and Melbourne’s 3AW – the official broadcasters of the Paris Olympic Games – picked up gold medals, with their respective Breakfast and Morning Shows on top of the dais.

2GB’s Ben Fordham Live is Number 1 in Sydney with a share of 16.6 (up 1.7) and The Ray Hadley Morning Show is Number 1 for the 157th consecutive time – posting 15.3 (up 1.8).

3AW’s Breakfast with Ross and Russ reigns supreme as the Number 1 show in Melbourne with 20.3 (up 1.7) and Mornings with Tom Elliott also Number 1, with 17.5 (up 0.8). The station also saw increases in all major shifts, including Afternoons and Drive.

Nine Radio’s Head of Content, Greg Byrnes, said: “These are stunning results for 2GB and 3AW. It’s clear talk radio is setting the agenda, and Sydney and Melbourne rely on our Breakfast and Morning programs to start their day.”

“Nine Radio has recorded a 10% increase in 25-54s in Survey 3, and with the Paris 2024 Olympic and Paralympic Games now just 52 days away, we’re set for even further growth across the key demographics as Australians tune in for all the iconic sporting moments, live action and colour.”

COMMERCIAL RADIO SHARE TOTAL RADIO CUME
17.6 (4 markets – up 1.4) 1.907 million listeners each week (up 4.6%)

STREAMING

Nine Radio is the number one destination for live audio listeners across the country, up almost 17% nationally overall, with a commercial streaming share of 28.7 (up 0.5).

2GB and 3AW are Number 1 in overall commercial streaming, with a 30.9 (up 0.4) and 27.4 commercial share respectively, as well as across all main standard sessions.

Breakfast and Mornings saw significant listener numbers, with Ross and Russ recording an incredible 46.0 commercial streaming share in 3AW Breakfast, and Ben Fordham out in front with a commercial streaming share of 40.6 (up 3.7).

Mornings at 2GB and 3AW also recorded a Number 1 commercial streaming share with 34.7 (up 0.5) for Ray Hadley and 29.4 (up 1.2) for Tom Elliott, respectively.

Greg Byrnes, said: “Our streaming result today is extraordinary. Radio360 was introduced 12 months ago and we’ve dominated since day one. However, today we’ve managed to increase our audience by a further 17%. We know listening via a connected device is the best way to connect to our live and local content and an ever increasing number of Australians are learning that for themselves.”

COMMERCIAL STREAMING SHARE STREAMING CUME
28.7 (up 0.5) 427,000 (up 16.7%)

PODCASTS

Nine’s catch up podcasts are dominating with on-demand audiences. Sydney’s 2GB catch up podcasts saw a 36% YoY increase, with both Ben Fordham Live and the Ray Hadley Morning Show posting significant listener growth of 44% YoY.

With footy season well underway, State of Origin just around the corner, and the Paris 2024 Olympic Games only 52 days away, listeners are flocking to Nine Radio’s Wide World of Sports coverage to stay up to date with the latest sporting news and commentary. 3AW’s Wide World of Sports catch up podcast saw impressive 65% YoY growth in April, and 2GB’s Wide World of Sports delivered 11% YoY listener growth.

Nine’s Head of Podcasts and Digital Content, Mia Stern said: “The remarkable growth in our catch up radio podcasts is driven by our dedication to delivering high-quality content that resonates with our broad audience. Our commitment to providing accessible, on-demand news and sports content remains unwavering, and we are excited to build on this momentum in 2024.”

CATCH UP DOWNLOADS CATCH UP LISTENERS
1.894 million (up 5% MoM) 689,972 (up 11% MoM)

Source: GfK Radio360 Ratings, Survey 3 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.
Source: Triton Podcast Metrics, January-April 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.


3AW BUILDS AUDIENCE SHARE AND REMAINS MELBOURNE’S NO. 1

Melbourne radio listeners have once again chosen 3AW as the city’s top radio station.

The release of GfK Radio 360 Survey 3 results today show that 3AW has a winning audience share of 14.4 (up 0.6).

The station’s captivating blend of live and locally-focused talk radio engages more than three quarters of a million Melburnians every week.

3AW also continues to lead in live audio streaming, with over a quarter of the commercial streaming audience.

With the key demographic of People 25-54, 3AW has grown its cumulative audience by 11.9%.

Ross and Russ maintain their status as Melbourne’s top breakfast show, achieving an impressive 20.3 share – 9.9 points higher than their closest competitor. The dynamic pair also captured a substantial 46% of the commercial streaming audience, highlighting their significant popularity and impact in the digital space.

In his third survey in the Mornings slot, Tom Elliott dominated as Melbourne’s No. 1 with a 17.5 share – up 0.8 on Survey 2 and almost triple the share of his nearest Mornings talk rival. Elliott also posted a winning commercial streaming share of 29.4 (up 1.2).

Tony Moclair is the No.1 Afternoon program with a share of 13.1 – up 1.5 points on Survey 2 and a market-leading commercial streaming share of 23.5.

Jacqui Felgate grew her cumulative audience to more than 300,000 listeners every week. Felgate is Melbourne’s No. 1 Drive talk program with an 8.3 share – up 0.9 on Survey 2.

Denis Walter remains the leading Evening program in Melbourne, boasting a 21.8 share – more than twice that of his closest competitor.

Stephen Beers , 3AW Station Manager, said: “Survey 3 maintains a dominant 2024 for 3AW. Our winning performance is led by Ross Stevenson and Russel Howcroft in Breakfast on 20.3% – almost double their nearest competitor. Tom Elliott in Mornings continued to hold a commanding lead of 17.5%. We’re delighted for Tony Moclair, who is outright No. 1 in Afternoons with a 13.1% share, and Jacqui Felgate in Drive went up to 8.3%, almost double our talk competitor.

“In the key demographic of People 25-54, 3AW is up 11.9% in cumulative audience. All in all, it’s a great result across the radio station. I’d like to extend an enormous thanks to our loyal listeners and the whole team at 3AW for making us Melbourne’s favourite again.”


2GB is Sydney’s No.1 station dominating Breakfast and Mornings

2GB is Sydney's No.1 station dominating Breakfast and Mornings

Sydney’s 2GB is the city’s gold medallist in radio and commercial streaming, taking out the Number 1 position in GfK Radio 360 Survey 3 with a total radio share of 13.3 (up 1.4) and a commercial streaming share of 30.9 (up 0.4).

The station is also quickly becoming the go-to destination for younger listeners, with a 18.8% increase in 25-54 demographic since Survey 2.

Ben Fordham Live is Sydney’s Number 1 in Breakfast, with 16.6 (up 1.7), while in commercial streaming 2GB Breakfast posted an incredible 40.6 (up 3.7) share, reinforcing the power of live and local content across all devices.

Ray Hadley is celebrating a commanding 157th consecutive survey win as Number 1 in Mornings, with a total radio share of 15.3 (up 1.8), and 34.7 in commercial streaming (up 0.5).

2GB Content Manager, Luke Davis, said: “These are incredible results for 2GB and solidify our position on top of the Sydney radio dais! This survey period covers the best part of three months of high-impact news, sport and entertainment, and Sydneysiders have overwhelmingly chosen to share the highs and lows with 2GB and their favourite broadcasters. Ben Fordham is the clear Number 1 in Breakfast, Ray Hadley has extended his incredible dominance in Mornings, and the Continuous Call Team is our city’s premier Rugby League and entertainment coverage.

“This survey we’ve seen a 36.1% increase in our streaming figures, which shows that more and more people are choosing to listen via our new and improved 2GB app. We’re here for our city – 24/7 – and we are enormously grateful that Sydney has yet again declared 2GB its Number 1 radio station.”

Further highlights of Gfk Radio 360 Survey 3 in Sydney:

  • Afternoons with Michael McLaren recorded his best share since taking the helm of Afternoons with 10.1 (up 1.1) (Mon-Fri 12pm-3pm)
  • Drive with Chris O’Keefe recorded an increased share of 7.6 (up 0.3) (Mon-Fri 3pm-6pm)
  • Money News with Deborah Knight recorded a 11.2 share (up 3.9) – the best result since Deb took over as host (Mon-Thu 7pm-8pm)
  • Nights with John Stanley remains the clear Number 1 with a share of 23.0 (more than double his nearest competitor) (Mon-Fri 8pm-12am)
  • Weekends with Luke Grant is Number 1 with a share of 14.4 (up 1.4) (Sat-Sun 9am-1pm)
  • The Continuous Call Team is the dominant Rugby League coverage in Sydney with a 11.0 share (3.9 points clear of its nearest rival)

Source: GfK Radio360 Ratings, 2GB Sydney Survey 3 2024, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thur 7pm-8pm, Mon-Thur 8pm-12MN, Sat-Sun 9am-1pm, Fri 7pm-11pm, Sat 1pm-10pm, Sun 1pm-6pm, Market Share % Total Radio, Streaming share % AP10+.

Perth’s 6PR No.1 in talk with audience growth across all shifts

Perth's 6PR No.1 in talk with audience growth across all shifts

Perth’s 6PR is the No.1 news and talk station in the West and has posted incredible audience growth across all shifts in Gfk Radio 360 Survey 3. The station recorded a share of 7.3 – up 1.8 points on last survey and up 1.5 points year-on-year.

Steve Mills and Karl Langdon achieved a share of 11.3 in Breakfast (up 2.9) securing its position at Perth’s No.1 talk show in Breakfast and the overall third most listened to Breakfast show in the local market.

Gary Adshead posted a 7.8 share in Mornings(up 1.8), Afternoons with Julie-anne Sprague increased by 0.8 points adding an additional 30,000 cumulative audience, and Perth Live with Oliver Peterson secured 6.2 – up 1.8 on last survey.

In commercial streaming, 6PR posted a 13.9% share. Breakfast took a commanding 23.1% share, continuing their reign as the No.1 streamed Breakfast show in Perth. Mornings recorded a 13.3.% share of streaming.

6PR Station Manager, Emily White said: “There’s no better way to start your day than with Millsy and Karl who will give you a laugh and keep you up-to-date with everything you need to know. They’re local, lovable, larrikins who know what’s happening around town. Gary Adshead’s coverage of the issues that impact how we live are second to none and his expert coverage of the Teacher’s strike recently was a fine example of this.

“The huge growth in audience in Afternoons with Julie-anne Sprague shows the connection Julie-anne is making with her audience, who tune in to hear her excellent in-depth interviews and one-eyed support of her beloved West Coast Eagles. Oliver Peterson’s Perth Live show continues to be a must listen for everything from breaking News to food reviews and everything in between.

“When big News breaks around Perth, people turn to 6PR. Not just for the details, it’s the analysis, the conversation and the community that talk radio provides that appeals to those who care about their city*.*

“Along with the contributions of our 9News and WAtoday colleagues, 6PR is Perth’s best Talk station.”

Further highlights of Gfk Radio 360 Survey 3 in Perth are:

  • Wide World of Sports recorded a share of 6.7 (Mon-Thu 6pm – 7pm)

  • The Nightshift with Tod Johnston recorded a big increase to 10.1 (up 3.3) (Mon-Fri 8pm-12am)

  • Weekends increased by 1.6 points to deliver a 7.0 share across Saturday and Sunday (6.00am – 12md)

Source: GfK Radio360 Ratings, 6PR Perth Survey 3 2024, Mon-Fri 5.00am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thur 7pm-8pm, Mon-Thur 8pm-12MN, Sat-Sun 9am-1pm, Fri 7pm-11pm, Sat 1pm-10pm, Sun 1pm-6pm, Market Share % Total Radio, Streaming share % AP10+.

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I think it’s hard to get much of a read on K&J in Melbourne yet. With J&L starting in Nova during the survey, you’d expect numbers to fall a bit as some KIIS listeners move to Nova. Then Byron left a few weeks before K&J started, so some that started the year liking him might have left as there wasn’t much stability around the content in those intervening weeks.

Great result for WSFM.

ABC Radio reaching 7.5 million Australians every week and is Australia’s number 1 digital live streaming network

The ABC reaches 4.75 million Australians every week across our 5 capital cities radio network and 2.7 million more across our entire live radio network for a total audience of 7.5 million nationally**.

GfK survey 3 saw the ABC celebrate 12 months as Australia’s undefeated number 1 digital live streaming network across the 5 capital cities with a 26.3% share this survey and reaching 1.39 million Australians.

Across our network, ABC Radio Sydney added 1.6pts to their share and is up +24k in reach in survey 3. These increases were driven by our core target demographic of people 40+ across all key programs.

Sydney Drive was the clear winner recording a significant 2.4pts share increase. Afternoons is up 2.0pts and Mornings grew share by 1.7pts with Evenings adding 1.4pts and Breakfast growing by 0.4pts.

Sydney Weekend programs also grew by 1.8 share pts this survey.

After a strong survey 2, ABC Radio Adelaide continued to climb in survey 3. ABC Radio Adelaide is the number one streaming station for Adelaide including for audiences 65+.

Adelaide Breakfast with Sonya and Jules added +0.4pts this survey for an 11.1% audience share and is the number 3 breakfast show in the market.

ABC Head of Audio Ben Latimer said: “Today’s results demonstrate the power of ABC Radio, with 7.5 million listeners a week. The ABC is committed to building strong, lasting relationships with our audiences across our platforms.”

“It’s encouraging to see some of our stations achieve their highest survey results this year to date and I look forward to building on this momentum.”

*all audience figures based on GfK 5 Cap Cities, 24hrs. Sun to Sat unless otherwise stated.

** GfK 5 Cap Cities (S3 2024), GfK major regional markets (S1 for Can, GC/Twd and New) and Xtra Insights (latest data for each reportable market 2021-2024).

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AM stations doing well in streaming

4BH - Brisbane’s number one streamed station.

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2GB in Sydney

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3AW

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Adelaide - 5AA number two

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ABC Perth 3rd, 6PR 4th.

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What was K&J’s first KIIS106.5 result against 2DayFM? Did KIIS106.5 see a better result than the previous Mxi106.5 even if it wasn’t a “full survey”?

The reason I ask, is the fact KIIS101.1 hasn’t swung upwards in any way could kind of start to paint a picture.

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What do you mean? KIIS started at the beginning of the year when it was launched.

how long can hutchy keep SENQ going when its getting a 1.0 and getting beat by NewsRadio? they are close to slipping into Asterix territory

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I’m assuming he’s asking whether they beat 2Day in their first survey on KIIS. From memory, I think they did but they weren’t number one in the first survey. I think they returned to number one after one or two surveys.

The biggest takeaways from this survey:

Jase and Lauren doing well on Nova 100. Nova 96.9 had a bad book, especially in mornings (down 2.4). My 2 cents on this is that since they blew up Nova 10s and Nova Noughties, they are playing Noughties at Nine which seems to not be working. The people who listen to Nova 96.9 most likely want new music or edgier music. Those who don’t listen to Nova 96.9, were listening to Nova 10s and Noughties on DAB/ streaming. So it’s a double whammy.

Personally, I think Nova should have separate playlists for Sydney and Melbourne during the workday. Sydney and Brisbane was traditionally more edgier than Melbourne, which was more mainstream. If they tweak the music and play some edgier stuff, both old and new, then they may get some better numbers.

SENQ is a disaster. I wouldn’t be surprised if SEN decide to lease the 693am frequency to ACE by the end of the year, to bring back 4KQ 2.0.

On a positive note, excellent result for Smooth 91.5. Smooth 95.3 also still very strong.

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4BH number 1 on weekends…….

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Yeah they were definitely number one first survey.

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So K&JO left 2DayFM with a 10.4% share / 550k cume (Survey 8, 2013). Their first survey (Survey 1, 2014) at KIIS1065 landed them tied #1FM with J&A with a 9.3% share, but a higher cume than their new stablemates with 532k. Merrick, Jules and Sophie at 2DayFM Breakfast landed a 3.8% share and 308k cume.

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Statistically, we weren’t going to get an indication either way today. K&JO were only on for 3 of the 10 surveyed weeks. Radio stations get access to the Waves tomorrow, meaning they’ll get a clearer picture of Wave 3, which comprised of K&JO for 60% of it. All will be revealed in Wave 4, which is presently being surveyed. Wave 4 will have had K&JO for 100% of it.

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I love your knowledge of the industry.

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