Phenomenal book for Smooth in Melbourne. Who would’ve thought that 91.5 would ever soar to an 11% share? Nova relatively flat, down in the 25-39s but expect some fluidity in this demo (plus daytime shares) with the Matt Tilley effect becoming clearer from Survey 3. Still think the music needs to be better targeted, as mentioned continuously in the Nova thread.
Gold is proving to be a solid performer 10+, a healthy 10.1% share with some good gains 18-24 and 40-54. O’Connell’s show is making gains (up 0.5 this survey) after the initial curiosity factor has worn off and is now nipping at the heels of Nova. Still bewildered why there’s no jock in the evenings shift - even a voicetracked shift would help them lift (I hear Higgo wants a permanent gig)
KIIS is a complete shambles, not helped by strong competition from Fox and Nova. Jase & PJ simply isn’t the same show that they were on ZM drive, and it’s no wonder given that breakfast is a completely different beast. Parachute Will & Woody into breakfast with a good anchor, then give Jase & PJ some freedom back. There’s a massive CHR gap in Melbourne, and with most of the ex-Mix audience bailing to Fox, Gold, Nova, and Smooth, you might as well go for it.
Big drops across the board for Triple M - down 2.4% in afternoons (inclusive of The Rush Hour airing 2-4pm) and 1.1% in drive. Being a 35+ brand is great, but when you’re only making gains in the fickle 10-17 demo it’s hardly a good book. Fox is up and down across the day, expect the station to remain stable between 9-10% 10+ until Hughesy & Kate eventually depart drive.
ABC Melbourne are in trouble, the decline in breakfast filtering across the station. See also: 3AW when Ross & John retire sometime in the future.
Hasn’t it been mentioned before that Jonesy & Amanda are contracted to WSFM until 2020?
Although taking into consideration that Smooth’s undoubtedly lower cost “More Music Breakfast Show” has outrated WSFM in recent surveys + the major generational changes that have swept WS in recent years (eg, changes to the branding & morning/afternoon presenters), I wouldn’t be overly surprised if this year or next is the last for J&A.
ARN would’ve been running a similar (perhaps even larger, taking into consideration everything at the Homebush Showgrounds over Easter) campaign for WSFM in Sydney, particularly towards the end of Survey #2.
Yep, although part of the reason Talking Lifestyle did OK-ish in Sydney would surely have to be because a number of 2UE presenters/programs stuck around after that relaunch. But of course, they all left/finished when the Macquarie Sports Radio relaunch happened. Heck, even presenters like Tim Webster (now on 2CH of course) who survived the TL >MSR transition felt there was a better future in broadcasting elsewhere.
Looking at the Sydney ratings in closer detail, it’s worth noting that 2Day is #2 in the 25-39s behind KIIS, going up 2.1% to 13.4%, placing themselves 4.4% ahead of Nova. As for WS, the only demo where it rates ahead of Smooth is in the 40-54s, and even then, it fell 3.8% from the previous survey (16.6% to 12.8%), with the gap between WS & Smooth going down from 5.7% to 2.3%. 2CH had quite a significant fall in the 65+, going down from 12% to 9.1%, closing the gap between it & Smooth, down from 6% to 2.6%.
Agree and it would be a hell of a lot cheaper format as it’s all networked outside of bfast. Which is a shame as it means Brisbane has three commercial stations piped on from elsewhere.
That said, I’m still in favour of it.
Shift the station from Stones Corner to Newstead, Jay to manage it. Nova management, Nova sales.
Also, there is no 4BH any longer, they have the soft AC market to themselves. They will clean up.
The only stumbling block is ARN have to agree the upside of their half share of 97.3 to offset the decrease of KQ as some will switch to Smooth however Barry has it quite well skewed to males in advance of such a change.
Just proves that Nova made big mistake with the Greatest Hits Workday. They must have known before the results were released since have already started trying to fix it with the change to Non-Stop Nova.
But they need to make significant changes to the playlist because at the moment it’s still pretty much the same which is awful.
All they have done is introduce the Smallzy morning show, which sounds great. It’s still the same Greatest Shits playlist with a new positioner !! Seriously if you are going to launch new shows fix the music too.
Will and Woody beating KTM, 2Day Fm beating Nova across the workday, and Smallzy again being beaten at night by KIIS and 2Day.
Nova have serious problems in Sydney that need to be addressed.
When Nova began ‘sounds different’ their positioner, they had a high level of urban along with dance and rock and alternative - anything but pure pop really. It was a wedge to JJJ and The Edge.
ARN needs to let a local run the station not the shots being called from Sydney, since that started in lead up to Mix days the station lost its identity and place in the market.
Since KIIS hasn’t been rolled out nationally, I’d roll it back to TTFM and go hard into CHR, switch drive and breakfast teams over and get a proper mornings and Arvos announcers and dump the awful pick up show at 3pm.
