Yes KIIS sounds horrible, the imaging is more for a MMM style station than a hit music station. It sounds too old. Plus breakfast has fallen out since Matt and Meshel left.
I just wish a Melb station would take a gamble and do something like Hot Tomatoe and give me a station with variety and local announcers that I can put on and leave on without heaps of repeats and the need to flick
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no no, youâre right. Youâre the arbiter of good radio. Whatever you think is right and whatever anyone else thinks is wrong.
Doesnât matter what the ratings say, only Hit network shows are good and every other show is bad
I wouldnât think so. People are listening to breakfast and drive radio because theyâre in their cars. Sure, google home and streaming allows you to listen to nights at home, but I would think itâs a very small percentage overall. Not enough to make a difference.
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Iâd imagine audience numbers would drop off as the night gets later - so the 7-8pm audience is probably higher than the rating suggest, and 11-midnight lower, but Iâd think that would be fairly uniform across most stations so it probably would make much difference on overall share.
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Not something to brag about.
Not really, and you wouldnât know because you havenât listened and their share is increasing because of strong breakfast shows in Adelaide and Sydney.
Yes it is % share is more valuable then cume
I wasnât I was just pointing out the fact that KIIS Drive is no better then Ash London LIVE as a general program not by rating going by some of the comments about Ash LIVE previous in this thread.
Donât call it nonsensical thank you we are not getting personal.
Not necessarily over the long term the effect of the lameness of W and W will hurt KIIS
Thatâs called Fox
Now you are getting personal calm down
And youâre opinion is quite the opposite because the only show you think is good is KTM, I mean do you even try listening to any other shows>>???
What then do you attribute the share increase in Melbourne to, or the fact that it beats Triple M drive despite Triple M beating KIIS overall in share? What about the fact that theyâre almost level with HIT drive in Brisbane?
No, youâre just being silly. But please, keep defending the Hit network. Itâs entertaining at least.
Yes. As Iâve said in the past. Iâve tried Will & Woody and Iâve tried Hughesy & Kate. Donât like either show. But I respect both of their successes, and have the self-awareness to understand that my personal preference on radio show does not mean that other shows are undeserving of success. Ratings donât reflect the quality of a show, just the popularity of a show. A good show can be unpopular, just as a bad show can be popular. But good and bad are subjective adjectives. Your idea of what constitutes a good or bad show is more than likely completely different to mine. Thatâs whatâs so great about being individuals. We all get to have different ideas and opinions and different likes. But that doesnât mean that Iâm wrong for liking something you donât, nor does it make me stupid.
I like Jase & PJ, and think they deserve better success than they currently have, but I have no qualms in conceding that their listenership isnât the greatest - but then I have no vested interest, I guess.
I donât particularly like Fifi Fev & Byron, and am overall meh about Chrissie, Sam & Browny. I like Fitzy & Wippa and donât like Kyle & Jackie O. Amanda & Jonesy arenât really my thing. I like to podcast UK radio shows.
These are all personal preferences. Thatâs the great thing about radio. We all have choice and we all have options - and the ratings reflect that. Lots of different people like to listen to lots of different things.
That doesnât mean that one is more deserving of success than the other, and I wouldnât be as dismissive to suggest that anyone who doesnât like the shows I do to be âstupidâ.
Itâs radio. Itâs passive entertainment. Itâs not really worth getting that worked up about. I get it, you donât like Will & Woody. And yet, theyâre #1 drive in Sydney. I didnât like Hamish & Andy when they were #1 drive. I donât really get it, and I donât think I ever will understand the success of their show. But it was successful and many, many people loved and still love them. I respect that. I certainly wouldnât try and excuse their success on buoyed numbers from breakfast shows.
I know - the world can be a harsh and unfair place sometimes. Itâll be fine. Itâs just radio. Surely the whole medium will be dead within 10 yearsâŚ
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Brisbane has nothing to do with this leave them out of it. Hit rates well in Brisbane and has a great drive share. Will and Woody up 0.4 percent is barely an increase it is more of a steadiness of the large decrease at the start of the year.
I will no worries, but please calm down calling me silly is very offence, calm down.
What didnât you like about H&K that you has to go back to KT&M?? Just curious
How do Jase and PJ deserve a better audience share when they are on a station that canât get the right demographics for their 3pm show and their drive show. Itâs also something to do with PJâs accent and voice that the people of Melbourne donât like.
Again i will keep defending the Hit Network as long as you keep abusing it. It seems like every show on Fox or 2Day isnât good enough for you and you have to go running straight back to Nova where they have zero variety or KIIS where every show appeals to a different audience. How do u not love Fifi Fev and Byron, they are an awesome show and deserve to be #1.
Except for you itâs everything except The Hit Network.
And yet here you are calling me silly
Because of K&J not them, plus I donât live in Sydney so I donât care.
Whatâs youâre reasoning, Oh wait I know they were apart of the Austereo Network, âthatâ isnât good enough for you
Yet you understand Will and Woodyâs???, and you know why you wonât get it⌠because you never bothered to listen to a Hit Network Station while Hamish and Andy were doing Drive, so I guess you will be the only person who doesnât get it and the only person who doesnât know how entertaining they are.
You wish
What is it with this forum and attracting the strangest apologists for particular media organisations recently?
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Sorry, next time Iâll leave out anomalies that donât fit with your analysis
You should look into the survey methodology more. Either way, an increase is an increase. Donât know what the cumes are but thereâs still hundreds of thousands of Melbournians listening to Will & Woody on a daily basis. Are they all stupid?
They both sound like theyâre past it to me. Like theyâre collecting a paycheque and arenât particularly phased. I donât really want to hear two people in their 50s talk about their kids, or nothing. I heard a bit where Hughesyâs daughter called in and apparently it was supposed to be funny because he didnât recognise her voice. Yawn.
KTM at least sound like theyâre genuinely having fun and are genuinely there to make good radio. And I share their sense of humour. Donât get me wrong, I think Hughesyâs stand up is pretty funny, but I just donât like that show overall. I liked them better than Matt & Jo when they were on breakfast, but even then I struggled with Kate Langbroek. For the same reason I struggled with Andy Lee.
Because being a good show has nothing to do with the station youâre on. I love the Chris Moyles show in the UK, but I donât like Radio X much. Iâd be more likely to listen to Capital or BBC1 than Radio X, but Iâd tune in for Chris Moyles.
I like KT&M but donât like Chrissie Sam & Browny that much.
I donât know, I thought you were able to like a show independently of the station itâs on? Is that unacceptable? I have to love KIIS if I like Jase & PJ otherwise Iâm not allowed to like them?
Also, didnât know you spoke for the entirety of the âpeople of Melbourneâ. I personally am not too phased by the accent. I like the content more than Iâm bothered by the accent.
How is not liking their shows âabusing [them]ââŚ? I donât like the show. So what? Sue me.
My reasoning is I found them too fake, and they felt like they were really phoning it in in the more recent years. I thought Hamish was pretty funny overall, but hated the fake laughter, the pre-recorded shows and the forced content.
You know what, I like Stav, Abby & Matt. I liked Bree & Gawndie overall.
Iâm not employed in radio, so I have nothing for or against any radio network other than what comes out of the speakers. My personal preference is simply that. Itâs certainly not dictated by my employer.
Iâm also able to recognise that every person has their own individual preferences, which is why we all watch different tv shows and like different music, follow different sports, buy different cars, like different furniture, find different people attractive and have different hobbies etc.
Personally, Iâm not really one to judge those who have different preferences to meâŚ
Thatâs not what I said. I said I respect their success in Sydney and Adelaide (and Brisbane), in the same way that I respect any showâs success that I donât like or donât listen to. As Iâve now said way too many times, I donât really like the show and donât listen to it.
Meh. Doesnât bother me really. As long as thereâs good content around, Iâm sweet 
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Itâs an interesting discussion around branding of stations. My two cents worth is that the media companies in Australia are obsessed with brands rather than content. Station brands can stay the same yet evolve over time - as you point out with Fox FM. I also think it was a mistake to ever re-brand TT as Mix in the first place. Just absurd. But itâs probably too late to back. And donât get me started on FM104 and B105 - both iconic stations that should never have been re-branded.
Look at North America. Youâve got KIIS FM in LA that has been called that since the 1970s for Peteâs sake! Itâs a Hot AC/CHR station that doesnât seem to have suffered just because itâs called the same thing it was over 40 years ago!
There are COUNTLESS other examples of stations in North America targeting younger audiences with nameplates theyâve had for decades!
CHUM in Toronto springs to mind. That was the name of the original AM Top 40 station in the 1960s and 70s and yet they still use that name to this day on the CHR FM station.
Brand changes and conformity across markets is largely an Australian thing, and itâs really dumb IMO.
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Donât disagree and totally acknowledge you can evolve a brand over time. In my opinion, the brand has to match the content. Whereas the media organisations seem to be treating the brand as something to sell to advertisers (as distinct from listeners).
For instance, I still do not understand the SCA strategy of having some âGreatest Hitsâ Triple M stations and some âClassic Hitsâ Triple M stations in regional areas - either give stations individual names or have different brands for each format. Maccas donât have a different recipe for Big Macs throughout Australia for a reasonâŚ
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There are also plenty of examples of North American stations changing their name to reflect a new format or target demo though as well. Plenty have changed names and even call signs. Look at KBIG for a recent(ish) successful example.
The US is also a very different market, and run radio very differently with callsigns and the like. Callsigns are required to be announced once per hour, and therefore have much more heritage (and potentially recall) than the particular name/branding.
No they arenât and itâs 430,000 to be exact but all this talk about KIIS is taking away the fact that Fox had a great survey book and they deserve to be the #1FM station and #1 Drive by a long shot.
I understand your H&K point of view though I hoped you gave them a chance, what did Andy Lee do?
Donât think Melbourne think they are a âgood showâ where did you get that from?/
Melbourne wouldnât agree with you on that one
Just going by the survey book as you say I should look into it more??
Ok thatâs understandable
Arenât KTM number 1 in Brisbane??
But they do in different parts of the world. And their menu in Japan is vastly different from their menu in Australia. There are even plenty of differences between Maccas in the US or UK and Australia. There are some similarities of course, but their menu is much more tailored for the local customers. You could make the same argument for local Triple MâsâŚ
Im not saying it was right to blow up heritage brands, but I can definitely see the benefit in aligning names, especially when it comes time to surveyâŚ
You never know how much the overlap in branding contributes, or will eventually contribute to survey numbers.
Imagine a Central Coast listener who listens to Triple M Sydney writes or verbalises âI listen to Triple Mâ for the official survey. Thereâs a number that would have gone to âothersâ that now goes to Triple M Central Coast (if/when 2GO change)
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Wait, so the 430,000 people are or arenât listening to Will & Woody? Because I mean if thatâs their cume, then thatâs whoâs listening. You donât have to like it.
Who cares? It would be anomalous for Fox to not have a good survey book
Why? Because you work there?
Itâs his fake laugh. Iâm sure heâs a lovely guy, but I couldnât stand the fake âradionessâ particulrly of Andy, but of the show in general. Thatâs what I mean when I talk about KTM. Theyâre genuinely laughing and having fun, rather than forcing it like pretty much everyone else. And if itâs not genuine, itâs the most real sounding fake fun Iâve ever heard.
Do you read answers or do you just try and push an agenda�
Iâm saying liking a particular show has little or nothing to do with the station itâs on. I can podcast Jase & PJ because I like them and never listen to KIIS.
Having success or being successful in a market does not have to mean that youâre #1. Will & Woody are almost on par with Hughesy & Kate in Brisbane. If theyâre so terrible, how could that happenâŚ?
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Fair point. Maybe its a matter of expectations (or my expectations!). I think of a brand as essentially summarising the âpromisesâ of a station (supplier etc). What promises are important will no doubt vary by person, hence brands mean different things to different people, and yes these evolve over time. Do I expect brands to be the same within a country - yes. The same between countries - not necessarily. But thatâs just me.
Can brands be stretched? - absolutely, hence all the DAB stations under the Triple M banner. It is successful - probably to a point. However if you try say âTriple M Easy Rockâ, the name just sounds wrong. Rather than stretching too far, just use a different brand.
As for the survey benefits, I think it depends on how much the advertisers are local v agency (as Iâve always understood the main driver for surveys is to convince advertisers to spend dollars with Station X)⌠The more it is agency driven, probably the more benefit - coz they wonât understand the content differences⌠The local advertiser, such as the car yard in Bendigo is however going to have a greater feel for 3BO/Triple M v Star/Hit v Gold1071 and relationships with local station sales staff.
I would say that having regional Triple Mâs kinda detract from the idea of Triple M being a big station, and Iâd also say youâre right to an extent.
But Iâd suggest the other benefits outweigh it. Imagine being able to sell a national advertiser spots on every Triple M in the country, and theyâll more or less know exactly what theyâre getting.
Imagine the savings of being able to hub imaging - doing one national promo for âTriple Mâ rather than 150 local promos. Being able to pay only one voice over, rather than one in every market. Being able to have network shows and football say Triple M and have it sound local and appropriate.
You could hub announcers the same way DMG used to hub Star out of Albury.
I think there are many benefits to a network of stations having the same name. And honestly, Triple M being such a big brand in itself probably helps to rub off some âstarpowerâ onto the smaller stations.
To be completely honest, Iâd prefer to see all stations programmed locally with 24/7 local programs and names that fit the market. But of course it isnât to be 
Although, the smaller stations and towns are probably better serviced overall having a top notch networked show that they can still interact with and call up for, rather than two kids out of radio school on $35k eachâŚ
As long as thereâs a local announcer on standby for emergency situations.
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No because they donât network Greg Burns and DC from Sydney into a daytime shift that is meant to be local. And IMO H&K are a great show, done the hard yards trying to get listeners across and have successfully done that with Fox and hopefully Hit and 2Day will receive more listeners in Drive in the next coming surveys.
How does their podcast sound??? Iâve heard it is made up of stupid 10 minute long intros that just talk about how Jase is a hot head, no offence to Jase but just saying he sounded a lot better as Lab with Stav and Abby all those years ago.
Yeah almost but as you say an increase is an increase and a decrease is a decrease so in that case H&K increased in this survey and W&W decreased so after last surveys 0.5 difference that will be the highest and closest W&W will ever get to H&K in Brisbane and yeah not almost on par I mean a 0.9 difference is a big difference to you as 0.4 is a big increase,
It will never happen
H&K themselves did that or their support and PR teams did�
Their podcast is fine. Maybe take a listen to it one day. An objective, unbiased listen, rather than one aimed at attack. I podcast Chris Moyles every week and they do a 25 minute long rambling intro and a 5-10 minute outro. I love it. Not everyone will. Again - different tastes and all that. I like Jase & Pj. I donât have to like KIIS to like their show. Their podcast sounds like any other radio station podcast plus they do a behind the scenes intro before each one. 
You might like it, you might not.
Weâll see. I donât really care to be honest. As Iâve continued to say throughout this entire discussion - I donât like nor listen to the show.
All Iâm saying is, just because theyâre in competition with you and just because you donât personally like them doesnât make them a bad show. As evidenced by their ratings.
I donât really care man, I couldnât care less about their show to be honest. I just find it funny that you call hundreds of thousands of people stupid for listening to a show you donât like for a seemingly arbitrary reason, but people who listen to your shows arenât stupid even if the reason they did so was similarly arbitrary.
When Fox are #1, itâs well deserved and hard-fought, but when KIIS 1065 are #1 itâs because of stupid people
Itâs just funny.
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Is that the way you listen to their podcast??? Because Iâm not dumb enough to listen to a podcastâs show that only rates a 5
Not in competition with me at all as I loved them in Perth with Heidi but I personally wouldnât have put them in a drive show position in 2018. I personally do like them as people and I never said the word âbadâ to describe their show.
Donât call me your âmanâ
I never said the word âstupidâ but right now I would describe you as that
No reason just donât think their show is funny
I donât have any shows so how would that be similarly arbitrary ???
So right now you are calling Kyle and Jackie O stupid, I never said anything about KIIS1065. Harsh to call them stupid, I think they know what they are doing after all they consistently rate #1FM
Funny as a funeral buddy