As I said in my last post, Nova may be only looking at expanding Nova Nation into the Syd and Mel markets.
Also, you have to look at numbers from a total perspective, not just in one market. 102,000 cume is a great result for Nova Nation for their first survey.
S> CA is Australia’s undisputed 25-54 radio network, winning #1 people 25-54 for 21 surveys in a row and #1 in the women 25-54 and men 25-54 demographics*. This win takes SCA to an 8.5% share point lead over its nearest competition and dominating in this key buying demographic.
SCA also claimed two number one overall station rankings. Both B105 Brisbane and Mix94.5 Perth won #1 station outright, and The Fox is Melbourne’s biggest station with 1.3 million listeners*.
SCA Chief Content Officer, Dave Cameron, said; “Again, the powerful combination of the Hit and Triple M networks together has delivered an outstanding No.1 10+ share result nationally, with SCA continuing to also convincingly win the key buying demographic of 25-54 for a record 21 surveys in a row.
“SCA dominates Brisbane with outright #1 and #2 radio stations, with B105 taking out the overall win, driven by the Stav, Abby and Matt Breakfast show. Likewise, our Triple M Adelaide Breakfast show, Roo, Ditts and Loz, celebrate their eleventh #1 Breakfast show win, and we’re excited to see Mix 94.5 return to the outright number one station in Perth.
“In Melbourne, The Fox has delivered another strong increase in Breakfast with Fifi, Fev and Nick the most listened to Breakfast show in the city, alongside Triple M Melbourne, led by The Marty Sheargold Show, delivering its best result since 2016. These results reinforce that the Hit Network and the Triple M network together remain an unbeatable partnership that leads in overall national audience share and key commercial buying demographics. My sincere congratulations to all our content teams and powerhouse shows around the country to deliver these spectacular results today to kick off an exciting year ahead for SCA.”
SURVEY 1 HIGHLIGHTS
| Ranking | Market | Station | #1 Share to All Wins |
|---|---|---|---|
| 1 | Brisbane | Triple M | 9am-3pm Workday, M25-54, M25-54 Breakfast, M25-54 4-7pm Drive |
| 1 | Adelaide | Triple M | P10+ Breakfast |
| 1 | Melbourne | Triple M | M25-54 |
| 1 | Brisbane | B105 | P10+ overall, P10+ Breakfast, P10+ 4-7pm Drive, P25-54 |
| 1 | Melbourne | The Fox | P25-54, W25-54, P10+, cume 1.3M+ |
| 1 | Perth | Mix94.5 | P10+ Overall, 4-7 Drive; P25-54, M25-54,M25-54 Breakfast |
SCA Chief Commercial Officer, Seb Rennie, said: “SCA is Australia’s leading home of 25-54s, a position we have held for an unrivalled 21 surveys in a row, and this survey with the highest share on record with 29.4%. We are thrilled to take out this coveted 25-54 demographic for people, women and men again, putting our radio networks in a compelling position in 2024.
“SCA is well ahead of its competition in the 25-54 demographic making SCA undoubtedly the first choice for advertisers. This is especially the case with our total SCA-Ace Network represented metro 25-54 audience, leading competitors with a 35.9% commercial share, 9.1% share ahead of our nearest commercial competition*. We look forward to working with our advertising partners to continue to drive results across SCA’s broadcast and digital audio streaming radio platforms. Congratulations to our entire content team who continue to deliver radio content that keeps our loyal audiences engaged for longer.”
Sources:
*GfK Radio 360 Metro Survey #1 2024. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Cume.
^21 surveys since Survey #5, 2021
* GfK Radio 360 Metro Survey #1 2024. P25-54, Mon-Sun ROS. Commercial Share.
Not one word about Sydney’s disaster.
I have found myself listening to Nova Nation when I need a bit of Dancy type music when I am driving around Brisbane when I am in those parts and 4BH or MMM Classic Rock when I want to hear some classica
Did anybody proofread that Mediaweek article before publishing? Triple J breakfast with Bruce (sic) and Concetta. Stating the ABC combined share in Sydney under the Perth banner. Makes me want to go away and double-check those figures - they might be wrong too.
Also it says combined share for ABC Sydney under ABC Adelaide (although I think the data may be right for Adelaide).
Obviously someone copied and pasted the headings, and changed the data, but didn’t check before publishing.
Jacqueline Felgate may not be pulling in the ratings, but she’s certainly attracting a different crowd. Tuned-in for a segment just before and we already had “fu*k” slip through on-air (with a cut-off and apology - but kept her on as she was the segment guest on the phone and didn’t realise about the radio regulations) and then “I know better sex than Carrie Bradshaw” 
Discussing an unruly Jetstar passenger incident earlier today bound for Bali and the workforce, respectively. Also all callers I heard sounded younger vs Tom Elliott’s heavily 40+ audiences. You could also say matching their respective age groups too perhaps.
