Metro Radio Ratings: Survey 1, 2016

Knowing Melissa Doyle’s major TV commitments with Seven over the weekend, I think that the talk segments of her Smooth 93.3 weekend program would most likely be pre-recorded during the week…possibly weeks/months in advance!

That’s not a possibility, it’s a certainty.

While true, it doesn’t explain entirely why there was a 2.5 drop for Fifi & Dave.

Is it simple case of content not working? Perhaps - while I haven’t been tuned into Fox much recently, that was definitely what killed Matt & Jane at KIIS (and earlier with Chrissie on MIX). It’s much more listenable now with Meshel Laurie.

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They are pre recorded during the week, not weeks or months in advance, but early in the week, I think.

The entire weekend’s voice tracked AFAIK, there are no live shows on Smooth after Drive on Friday, till Breakfast on Monday.

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Yeah, I think it would work in their favour if they went more Indie and Alternative to grab some JJJ listeners.

Clearly Biebs and Swifty on constant rotation is a turn-off. The kids are at school during the day and the adults don’t want to hear that repetitiveness.

Wow, tell me I read it wrong?

3AW evenings (incl. Steve Price) are actually UP!

Very positive for MRN in Melbourne if so :slight_smile:

Or maybe Nightline’s shorter program is just rating higher (i.e.) rush of listeners/callers?

River 94.9 should be included in the Brisbane radio ratings,they have the best music mix by far,Better than the main 4 commercial FM stations,Triple M is my 2nd choice these days, forget the others

@TV.Cynic
I totally agree River 94.9 should be included in the Brisbane ratings. It would be a fair chunk of the 15.9% “other”. People will argue that it’s not officially a Brisbane station but to those people I would say how come Brisbane stations appear in the Gold Coast ratings, but not vice versa? There’s a complete anti-competitive double standard going on here. Neighbouring market stations aren’t allowed in capital city surveys but capital city stations appear in the neighbouring market surveys. WTF is going on and how is this allowed? Same applies for surveys in Wollongong for example - Sydney stations appear there but not vice versa.

@Karen_Cee
Agree River 94.9 is better than any of the 4 mainstream FM’s in Brisbane. I’d also throw in Rebel 90.5 and Breeze 92.1 as far superior.

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I know it is ancient history now, but 4IP was always part of the Brisbane survey when it transmitted from Ipswich with just 2kw.

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And wasn’t the old 2WS always part of the Sydney radio surveys back in the pre-1993 days of AM when it was officially only a Western Sydney station and not a metro-wide one?

Also notable, Afternoons with Denis Walter on 3AW has been beaten by Gold and/or Fox the past few surveys now…

It’s still rating well though :slight_smile:

Decimate a station and, surprise, surprise, people switch off in droves. Good work, MRN!

Would be interesting to ever know what 3MP is getting these days. They’ve probably picked up more than a few disgruntled Magic listeners.

Management must feel so proud…

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The Courier Mail has an article on the Brisbane ratings (paywall) that gets the numbers wrong - instead of basing the article on the overall station share they have looked at the Mon-Fri share table.

So they end up with this completely wrong story:

The first results of the year revealed Triple M had surged three points to become the most-listened-to station in the city. The station took out top spot with an 11.8- point overall audience share, while rival ABC suffered a significant 3.1-point overall drop. …
Triple M was trailed by 97.3 in second place with 11.6 and Nova in third place with 11.2 overall audience share.

When MMM was actually 3rd with 10.8 and 97.3 won the survey with 12.1. MMM’s increase was 2.4, not 3.1 etc. Pretty poor reporting, though I’m not surprised.

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That’s a pretty good example of how ratings data can be looked at differently to get a different outcome, and just how close a couple of points difference actually is. Sure, this is just a case of poor reporting, but it does show that most of the time the results look very different to the base 10+ figures.

Other stations (based on 100 less all rated stations) in Melbourne increased from 11.7 in Survey 8/2015 to 13.7 in Survey 1/2016 - so I am guessing most of that is an increase to 3MP…Would almost be worth Pacific Star including the station in the ratings. My guess they would be about the same level as SEN (3.5). 3MP were rating 2.2 at the start of 2010 before the MTR trial.

http://www.radiotoday.com.au/articles/blair-sullivan/8612-duncan-campbell-survey-1-2016.html http://www.radiotoday.com.au/articles/blair-sullivan/8614-gemma-fordham-on-2day-fm-i-m-not-taking-it-lightly-that-the-station-is-still-on-a-four.html http://www.radiotoday.com.au/articles/blair-sullivan/8613-pj-nova-entert.html

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