He clearly isn’t reading about the content sharing agreements that Sky are doing. WBD is vulnerable in the UK due to its ownership of Disc+ and TNT Sports. They need Sky, which his why they partner with them, like Paramount does.
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Max website was updated today:
Care to explain? Looks the same as last time I checked this…
It says Max is coming soon. Yesterday it said “not available in your region.”
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Great…another fucking streamer.
One day, punters around the world will just tell these companies to fucking stop.
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Oh I’m with you now. Would be better if it had a date. lol
Special will work across brand strategy, advertising, earned media and content ahead of the global streaming service’s launch in Australia in H1 2025.
EssenceMediacom will lead all media aspects, including media strategy, planning, implementation and measurement. They will also support the global media and entertainment business’ in-house team across biddable channels.
I’m not sure that exact thing will happen but there’ll be some consolidation.
It’s going to have to, Punters will go back to pirating, and no one wins. Hopefully hat consolidation includes some prince drops, but I’m not holding my breath.
I only keep the subscriptions for work (aside from Kayo), because my Plex collections contains ahem “adult content” and I’m not letting horny teenagers have a field day on my arse.
There was a interesting artical about all this a few months ago. It basically said that believe it or not currently all these major streaing platforms are running at either a loss or barly just breaking even. The only streaming platform that seems to have figured everything out is Spotify. They only started making a profit once they added other serves. The other platforms have just started doing this but how it goes who knows.
Max would have to do the same but really what can they offer that the other services don’t?
Spotify might have their shit sorted out, but there are rumblings of discontent from artists who aren’t tied up to a major label.
Maybe start slicing at middle and senior management, listen to consumers, lowering prices, stop releasing shitty content, stop relying on sequels and reboots…people might be inclined to pay for content.
Max will be available for subscription at www.max.com and via app stores, including the Apple Store and Google Play Store, and will be viewable on all major devices such as mobile, tablet, gaming consoles and connected TV, including Hubbl. In addition, WBD also announced a launch partnership with Foxtel, providing Foxtel subscribers with access to the Max app at no additional cost.
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Foxtel release:
Foxtel Group and Warner Bros. Discovery enter new partnership era
Foxtel and Hubbl to become launch partners for Max streaming app in Australia
Foxtel Group and Warner Bros. Discovery (WBD) have announced an evolved partnership for 2025 and beyond that will see Foxtel Group become a launch partner as Warner Bros. Discovery brings its Max streaming app to Australia on 31 March, 2025.
As launch partner, Max’s expanded content offering will be available to Foxtel’s 1.4m* residential subscribers at no additional cost to their Foxtel subscription**. In addition, the Max app will be available on Hubbl, offering easy access with seamless integration into its user interface.
Chief Executive of Foxtel Retail and Hubbl, Hilary Perchard, said: “This renewed collaboration confirms our position as a partner of choice for the world’s largest entertainment studios who seek scale and reach for their premium entertainment content. We have always said optionality is central to our long-standing partnership. The strength of our products and much-loved brands means that we have been able to innovate and evolve our partnership with Warner Bros. Discovery in a unique model that enables mutual growth.”
Warner Bros. Discovery GM - ANZ, Michael Brooks, said: “Through our long-standing partnership, Australians have enjoyed WBD’s world-class content through Foxtel Group platforms for many years. As we launch the Max app in Australia - and look to maximise its reach through partnerships - it makes perfect sense for us to create a unique option we know will resonate with Foxtel subscribers and Hubbl users.”
Hilary continued: “We have been partners with Warner Bros. Discovery for over 20 years and are delighted that our world-class aggregation products will play key roles in launching Max in this market. As launch partner, our Foxtel and Hubbl customers will be able to seamlessly access the breadth of content across the Warner Bros. Discovery content slate, which has always been popular among audiences, ensuring we continue to deliver exceptional value for our subscribers.”
The Max app will include HBO Originals, Max Originals, and premium content from Warner Bros., Discovery, Cartoon Network and more. Content will include key WBD franchises such as Harry Potter and the DC Universe, as well as current and returning seasons of hugely popular series including House of the Dragon, The Last of Us and And Just Like That…
The continued partnership between Foxtel Group and Warner Bros. Discovery recognises the strength of Foxtel Group’s reach, brands and commitment to quality by one of the world’s largest entertainment partners and production studios in showcasing premium content and ability to generate growth in market.
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Already looking at what the future of Binge is… assume Binge subscribers don’t get access to Max given it make special mention of ‘foxtel and IQ boxes’.
Obv new HBO shows will launch exclusively on MAX but sounds like the back catalogue might be shared at least until the contract with foxtel expires?
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So it is its own app and not with a joint partner after all.
Good to see.
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Hopefully Max does some deal aka buys it otherwise binge will be gone. The other thing Max seems to be drip feeding information so there could still be more to come out.
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This will definitely result in the end of Binge once contracts expire.
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Fourth-quarter revenue for the streaming segment, which is anchored by flagship service Max, totaled $2.65 billion, up 5% from $2.53 billion in the same quarter last year. Adjusted earnings before interest, taxes, depreciation and amortization for the unit came in at $409 million, compared with an adjusted EBITDA loss of $55 million in the fourth quarter of 2023.
In a shareholder letter, the media and entertainment company forecast adjusted EBITDA of $1.3 billion for its streaming business for the year — roughly double the $677 million adjusted EBITDA it reported for 2024 — and said it has a “clear path” to hit 150 million global subscribers by the end of 2026. Max is set to launch on television service Sky in the United Kingdom and Ireland by the second quarter of 2026, and will debut in Germany and Italy in the first quarter of that year.
(US dollar figures)
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