Coles announced a MasterChef branded cookware loyalty program today. Shoppers who use FlyBuys will be able to earn “cookware credits” that can be redeemed for MasterChef cookware items when they spend $20 or more.
The “news” was covered on all three commercial bulletins even as part of the headlines for Nine in Brisbane. In addition to Coles, the MasterChef branding was surprisingly prominent in all stories.
Nine and 10 dressed their reports up with some talk about markets share and the psychology of buying.
