KIIS Network

Correct, Bob’s been around that area for quite some time.

Sure would be close to retirement age, but as we know, BBQ Bob is the cockroach of Brisbane radio on air. I mean that in a good way, he’s a survivor of every change that has taken place during his career.

On AM, went to 104, out of that with not much to worry as a reinvigorated Wesgo with KQ picked him up where he anchored Laurel Edwards and Kim Mothershaw’s highly successful bfast show. Then told go FM to 973 bfast anchor or leave when 973 bfast was rebuilt with Robin & Terry, he took the former and has been there since.

Kim Mothershaw had already left the KQ bfast in disgust at not getting the FM call up. I agree, 973 bfast suffered for years when it began until the winning combo of Robin, Terry and Bob were assembled.

A ‘conversion’ of the KQ bfast to 973 in Oct 2001 would’ve made sense. Laurel, Kim and Bob were and are at the perfect age for a long career together. It didn’t happen and the JV meetings of DMG and ARN would’ve been interesting in its formative years.

PD Barry Drinkwater also a survivor. KQ drive in the 90’s and still there today as PD of both stations.

The other on air/programming survivor was Greg Cary who was on BC from the 80’s until the end of 2013 when 4BC jumped the shark with the 2014 lineup that saw its demise.

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Radio Today reporting 96FM Perth has axed the Paul and Lise breakfast show.

This has now been confirmed by ARN.

“Renewed strategy”… I reckon 96 will switch to the Pure Gold network.

It makes sense.

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It would be better than KIIS but ultimately they should return to local shifts & music format, that’s what worked for 96fm.

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Further evidence of the above:

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After all this time the sign for 4KQ/97.3 FM has been removed from outside 444 Logan Rd ,Stones Corner .Well over a month since both stations moved over to Milton☺️There’s now a sign there advertising office space to rent

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According to this article about Dan Underhill leaving Nova 93.7 for 96fm after 17 years, an interesting line on the article says that a rebrand could be on the cards for 96fm.

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Wonder if they’ll go with Pure Gold or KIIS if indeed a re-brand does happen.

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The fact Duncan always says that Nova is the KIIS of Perth and the fact they’ve poached the Nova PD could mean a complete move to KIIS96.

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Indeed but would be weird as ARN also own half of Nova in Perth so it would mean two similar stations in the same market.

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The JV meetings will be interesting. 973 isn’t going too well for Nova to point to in return.

Would be a significant breakdown of their mutually beneficial relationship of many years for ARN to point 96 against 93.7.

Nova skews younger, 96 older, that’s the best way for them to co-exist.

973 flounders with three sharper competitors, time for Smooth from Commercial Road Newstead.

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They used to do breakfast together on Mix 94.5 for many years, and now they’re back, this time on 96fm.

The station’s positioning statement has changed to “Real Music”.

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But they’re still part of the KIIS network and still take Will & Woody and K&J.

That’s the whole problem.

Go local. Stay local. Take on Mix head on. It’s not just the music and breakfast show that needs fixing.

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From memory that was one of their old positions when Fairfax owned the station.

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Botica’s bunch was a popular show on 94.5 during it’s long run and was the #1 rating show in Perth. Good get for 96fm reviving the name.

“Perth’s real gold” was the slogan when ARN took over

‘Keeping real music alive’ was the positioning statement I believe just before ARN bought 96fm.

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That was a very successful positioning statement, which saw the station knock Mix 94.5 off from the top spot after winning 100 consecutive surveys in 2012, and won another two surveys in 2013.

The station never really recovered since being bought by ARN.

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ARN have a habit of destroying local stations cough TTFM cough

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Plus they also have a habit of moving two former Western Sydney-based stations (WSFM & The Edge) out of its former heartlands to be closer to Sydney CBD, to the point that they’re no longer seen as local stations just for that part of Sydney.

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