Why does ARN largely position their main stations as being part of the KIIS and Pure Gold/Classic Hits Networks? Possibly because it’s easier from a national advertising perspective and because it likely doesn’t cost as much to have a common logo design (with the only difference being the text for each station) across the four or five key stations in each “network”.
I agree that it’s stupid, but the same can be said about the strategies of most major commercial radio networks in this country.
ARN is going for a 25-54 brand that’s 18-39 friendly, at a guess. Let’s hope they don’t fuck it up this time.
Edit: just had a look at the log from Monday - they’re skewing older than I anticipated with that, very much on par with Gold Melbourne with some older throwbacks (eg. The Beatles) and newer recurrents (eg. Imagine Dragons). One to keep an eye on.
Great opportunity for 96fm to relive this. Most of these bands on the 96 playlist. Not the whole concert again but a feature tomorrow on the Classic Cafe. Must listen. Great to see the station acknowledging the artists as they play them this weekend too.
Good, it was needed. Attention to detail amongst the networking introduced to 973, beginning with drive and then night blocks displacing live (virtual) and local content sadly.
Herald Sun reports today that KIIS 101.1 breakfast co-host Polly “PJ” Harding will fight AFLW star Tayla Harris in the boxing ring in North Melbourne on September 5, to help stamp out online bullying.
There has been for a while now, I remember hear it throughout the course of last year too with Louise at the helm. Usually it’s the same music guest as the Kiis version however, which makes me think the interviews are conducted fairly generically and the presenter just adds local drop-ins to questions.
