You’re comparing apples and oranges - a sports package is naturally going to be more expensive due to ever-increasing rights fees.
Kayo charging $25 per month is actually decent value when you compare it to other similar OTT sports packages worldwide:
- Sportsnet Now (Canada) is $21 AUD (with NHL blackout restrictions)/$29.30 AUD (with reduced blackouts & additional matches)
- TSN Direct (Canada) provides access to all five TSN channels (subject to NHL blackout restrictions) for $26.20 AUD per month
- NOW TV (UK) charges $61.30 AUD per month to access all Sky Sports channels (unless a special offer applies - for example, there’s currently an offer to get four months for $36AUD)
- FanPass (NZ) offers access to Sky Sport 1 - 4 for an outrageous $93.26 AUD per month. This pricing is seemingly designed to encourage customers to instead subscribe to the six month package which costs $52.23 AUD per month