Because members were misusing it by responding with angry/negative reactions to stated facts or ratings posts and it just looked absurd. Or people who don’t post anymore were using it all over the shop.
We’re a discussion forum, first and foremost. If you feel strongly enough about something, respond.
Karen_cee’s post yesterday raises an important question: how do we get more females to visit the forum and eventually become a member? We know media industry people visit the forum from time to time.