Not even putting some games on their CityTV and Omni networks. Trying to make people pay for their cable and streaming services by using NHL as a carrot.
CBC did admit at the time that the sublicensing deal was sort of a easing off from FTA hockey coverage - they knew that there would be a day when HNIC would not be a thing.
Canadian TV is a bit of a shit show at the moment, and this isn’t helping it.
In other Canadian NHL TV rights news, Rogers has announced that they’ve sublicensed the rights to at least 26 Wednesday night regular season NHL games as well as three Stanley Cup Playoff series each season (two in the first round and one in the second round) to Prime Video.
When it comes to the playoff series Prime Video will show, they will have 4th & 5th pick in the first round and 3rd pick in the second round after Sportsnet makes their selections.
Under a new non-exclusive agreement with the European Broadcasting Union, every event from the championships will stream live and on demand on HBO Max, alongside television coverage on Eurosport 1 across Europe (excluding the Nordics and Poland) and TNT Sports 3 in the UK and Ireland.
Coverage runs from 10-16 August and marks the first time every event from the championships will be available on HBO Max. Warner Bros. Discovery will also deploy interactive features including Multiview, allowing viewers to watch up to four live events simultaneously, and Key Moments, which lets users jump directly to decisive moments in races and field events.