Is “9Gem Presents” one of those “Nine Presents” music filters?
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It’s segments from either Garden Gurus or Explore.
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Which means Nine have re-purposed the brand then. It was used for at least 15 years for filler music specials using Sony Music performers, generally promoting said singer or bands’ latest music.
Edit: This is incorrect, see post below.
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That’s actually a gap and my server always runs a rule to fill gaps with [channel name] Presents for Nine and affiliates. Probably should update it. Imparja doesn’t publish their changes to the 9Gem schedule on any TV guide source other than their website and EIT so I don’t know what gap filler they use on any given day.
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Interesting. Do Imparja change the times on other 9Gem promos, or just not air any 9Gem promos on Imparja and 9Go! North?
I can’t recall seeing a network 9Gem promo on the main channel. But they would definitely air on 9Go!
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With the pending acquisition of Prime, how long will it be before Imparja, the last vestige of regional branding, bites the bullet and follows in the footsteps of SCA and WIN taking a dirty network feed?
To distinguish Imparja from other broadcasters in overlap areas, they could add a local identifier next to the Nine logo, NBN-style.
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Well they already air Nine branded promos during the ad breaks, so they may as well at this point
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This. There is literally no reason to persist with the IMP watermark and channel branding if even the promos say “on Nine”. The Imparja idents can probably keep going (a la WIN) but they might as well take on the Nine watermark and channel names at this point.
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Speaking of the ownership of imparja television, is WIN or the 9 network likely to purchase the station eventually or not?
I don’t think either of them would want it, but at the same time, I can’t think of any other buyer who would be in a position to offset the losses against the rest of their network. There’d have to be a number of changes for it to be attractive. Maybe the license area is split up or it turns into a single station market.
Depends on what fat is left to be cut. Perhaps just management.
Yeah a lot of work will have to be done. There’s still no imparja HD or even 9Life Of course gem is still in HD but under the old mpeg 2 format.
If 9 wanted to buy it it probably would have to insert local windows of news from central Australia in either the Brisbane or Darwin news, on which it’s already implemented in the Darwin news.
COVID-era Darwin style local news in the news ad breaks would be the dream, but there’s no content requirements for Central so I’d be surprised if they even did local news.
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Don’t know who’d be interested in a loss making station. Nine could possibly buy it for advertising reach (for the 2% of Aussies who can reach Imparja’s signals) but there’s really not a lot of value there.
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Imparja’s excited!
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No longer just the best, when you are a full-time relay.
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Nine News Darwin would most likely expand into an NBN-like service. NTD has a pretty good relationship with IMP - they regularly contribute footage and grabs for their bulletin.
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Tennis billboards
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