Hit Network

[FineTuned]

@FineTuned

Agreed! The playlist is not good. Way too broad! I understand that it’s a fine balance between alienating your existing audience and trying to win new listeners, but I don’t think anyone who listened to Hit92.9 would be tempted to switch to 94.5 at the moment.

They’re using “Hits You Love From Then to Now”, which is fine, but they have this amazing sounding new imaging (jingles, etc) and then they kick off each hour with a crappy old 80s song (the “then” in “then to now”).

The announcers sound out of place as well. Any attempt to sound “cool” ends up sounding very daggy. Then again, if they suddenly got a bunch of 20 year olds on-air, yelling at me, it wouldn’t sound good either. I don’t think anyone knows what Mix94.5 should be…even SCA.

They just went from “Bohemian Rhapsody” into “Tik Tok” by Kesha. Then into “As I Lay Me Down” by Sophie B. Hawkins and “If You Don’t Know Me By Now” by Simply Red.

EDIT - Tim Lordan (nice guy, I’m sure) just referred to Whitney Houston’s “I Wanna Dance With Somebody” as an “80’s banger”…

Nova is going to clean up in the next survey. Mix certainly isn’t a traditional Hit Network station, but I could never see them doing this to 2Day, Fox or SAFM. As I predicted before the changes, they are essentially doing what they did 20 years ago when they had the blue globe logo, with just a few hotter songs thrown in every now and then. But this won’t attract anyone from Hit92.9 to change over.