Except I have to respectfully disagree on that one.
If you look at most of the most successful breakfast shows in history, a good bulk of them, whilst yes, do have one centric person, also have other cast members.
Look at Moyles. 8 years at the helm of R1, and now what, 4-5 years at the helm of X? But his cast really made it. If it was just him, it’d be nowhere near entertaining.
Look at Elvis Duran. Coming up to 25 years on WHTZ, and syndicated to 75 stations. But again, his team matters more, and he wouldn’t be anywhere near as entertaining without them.
And Harmer/Denton/Mulray are examples of those.
Dare I say Christian O’Connell is also a current example of this?
But then, I can also use team examples.
The D-Generation for one. Probably one of the most successful breakfast shows in Melbourne’s history. 6 members, no lead necessarily.
If anything a Zoo format, whilst it’s outdated, is probably the best option for stations. But then it’s getting the talent, and keeping it lower budget.
But is SCA likely to take the plunge and go into the deep end? Doubtful. I’m sure they’d go with someone safe.
The mildly forgettable show with Watts/Lund/Monk/Mel B was the closest they’ve had to a zoo. Failed because of the cast, and because SCA was safe.
Dan and Maz, sure, they had the most potential, but they would have worked really well as a Zoo style show.
Rove was probably their best potential for a Mulray/Denton/Harmer.
How many more opportunities do you give them?
They’re either really going to have to pull something amazing out of the box, or they’re going to fade into obscurity.
And I don’t think messing with breakfast is the best option, on a station that’s failing across all segments.
Unfortunately as much as I’d love to say yes, they’re going to get there and potentially get back to number 1, the 80’s and 90’s are gone. There’s more competition than ever. And SCA are playing it safe, because that’s the only way they’re keeping advertisers.
Stations don’t have the budget necessarily, in order to get a show that we would like. And that’s just the simple reality.
2Day will just be in the doldrums until either they find someone ideal, K&J retire, or they blow the station up and start again with something unique. (or all of the above)
Until then, it’s just going through the motions.
