Historical Metro Ratings

Dear TV-Expert,

You are simply brilliant.

I thank you.

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BRISBANE
S1/1984
4BH - 15.6
4KQ - 15.6
4MMM - 14.8
4BC - 13.8
4IO - 13.3
4QR - 12.6
4BK - 6.0

S1/1985
4MMM - 17.5
4BH - 16.7
4KQ - 13.6
4IO - 12.8
4BC - 11.1
4QR - 10.1
4BK - 10.0

S1/1986
4MMM - 27.6
4BH - 14.6
4BC - 12.5
4BK - 9.9
4QR - 9.6
4KQ - 9.3
4IO - 8.5

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If I remember correctly, 4MMM was rating 30+ plus by 1988?

I think SAFM achieved similar figures in Adelaide around that time as well.

I suspect 96FM didn’t have the same level of success in Perth.

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Blockquote

Correct, 4MMM had five surveys in '88-'89 over a 30 share. That all ended when B105 signed on. 96FM did average a 30 share in '89.

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that’s quite a leap in the space of a year.

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Here is the Brisbane radio ratings for that survey.

#1 B105: 17.9
#2 97.3: 13.2
#3 4MMM: 12.9
#4 4KQ: 11.1
#5 4BC: 9.6
#6 ABC612: 6.7
#7 4JJJ: 5.6
#8 4BH: 5.4
#9 4RN: 3.4
#10 ABCFM: 3.3
#11 NEWSR: 2.1

Other Stations: 8.8%

It’s worth noting that Nova had yet to arrive in Brisbane (the 106.9 licence was yet to be auctioned at that point), whilst the Other Stations’ ratings were not nearly as high as they are now.

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4BC doing very well in 2003. Nine would be happy to see that share return in the modern era.

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S6/1998 was the survey in which Mix 106.5 got double-figures for the first time since converting to FM, and also the first time the station reached double-figures since S3/1990, when it was still on AM as 2UW. This was also the first time that Mix 106.5 outrated 2WS since FM conversion & also since S3/1990.

The overall ratings from S6/1998 for Sydney were as follows:

#1: 2UE: 13.2
#2: 2Day: 12.3
#3: Mix 106.5: 10.7
#4: 2MMM: 9.8
#5: 2WS: 9.0
#6: 2CH: 6.5
#7: 2BL: 6.2
#8: 2JJJ: 5.0
#9: 2GB: 3.8
#10: ABC FM: 3.1
#11: 2KY: 2.8
#12: 2SM: 2.2
#13: 2RN: 1.8
#14: ABC NewsRadio: 1.1

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For some historical context, this is how the Sydney breakfast radio ratings ladder looked during Survey #2, 2002:

#1: 104.1 2DayFM, The Morning Crew with Wendy Harmer, Pete Moon & Paul Holmes (14.1%)
#2: 2UE 954, Steve Price…I think (11.5%)
#3: 702 ABC Sydney, Angela Catterns (10.3%)
#4: 2GB 873, Ray Hadley/Alan Jones…the latter of whom would be #1 overall in Survey #3. (10.1%)
#5: Triple M 104.9, Amanda Keller & Mikey Robins (8.1%)
#6: 101.7 WSFM, The Classic Breakfast with Hans & Kayley (6.9%)
#7: Nova 96.9, Merrick & Rosso (6.7%)
#8: Mix 106.5, The Breakfast Mix with Jason Bouman & Mardi Cole/Sammy Power…yes, it was a transitionary period for them too! (4.4%)
#9: 2CH 1170, John Burgess (4.3%)
Equal #10: Triple J 105.7 + ABC NewsRadio 630…with whoever the breakfast presenters on their respective stations were at the time (3.4%)
#12: Radio National 576…with whoever their brekky presenter(s) were at the time (2.6%)
#13: ABC Classic FM 92.9…with whoever their brekky presenter(s) were at the time (2.1%)
#14: 2KY 1017, The Big Sports Breakfast with Richard Freedman & Terry Kennedy (1.9%)
#15: 2SM 1269, Breakfast with Grant Goldman (1%)

Overall (Monday-Sunday, All People 10+) Sydney Survey #2, 2002 ratings:

#1: 104.1 2DayFM, 13.2%
#2: 2UE 954, 10.7%
#3: Triple M 104.9, 8.8%
#4: 702 ABC Sydney, 8.7%
#5: Nova 96.9, 8.3%
#6: 2GB 873, 7.1%
Equal #7: Mix 106.5 & 101.7 WSFM, 6.4%
#9: 2CH 1170, 5.4%
#10: Triple J 105.7, 4.6%
#11: ABC NewsRadio 630, 2.4%
#12: ABC Classic FM 92.9, 2.2%
#13: Radio National 576, 2%
#14: 2KY 1017, 2%
#15: 2SM 1269, 1.1%
Other Stations: 10.8%

Source: ACNielsen.

A very different radio landscape back then, 95.3 still a few years away from launching and 2SM still participating in surveys. I’m sure SCA would love to have their Survey #2, 2002 ratings for 2DayFM and Triple M again, with 2MMM’s S2/2002 audience share being higher than the combined figure for both 2Day & MMM in Survey 4, 2021!

By contrast, it’s highly likely that ARN and the ABC would prefer to be in their current radio ratings position as most of their analogue stations received higher ratings during the latest survey ​(with both the ABC & ARN having the added bonus of some particularly strong digital offerings in the Sydney market) than they did in Survey #2, 2002.

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Triple J Breakfast would have been Adam Spencer (who later went onto 702 Breakfast) and up and coming comedian Wil Anderson.

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2CC remained at #1 until the 2nd survey of 1989, when FM104.7 finally topped the ratings. Even so, with the exception of 2 surveys in 1991-92, 2CC remained ahead of then-sister station KIX 106 until the 1st survey of 1994, which by then KIX had rebranded to Canberra FM & took on an AC format. Later that year, ARN sold 2CC to what is now the Capital Radio Network.

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Off topic a bit but when did 2CA and FM104.7 split ownership? Was it around the same time as ARN sold 2CC?

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2CA & FM104.7 went their separate ways in 1997 after the Austereo/ARN Joint-Venture was formed between FM104.7 & Mix 106.3.

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Thanks

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Do you have any of the following for Canberra? I"ve not been able to find these surveys in my research:
S1/1994, S1/1996, S2/1996, S1/1997, S1/2000, S2/2001

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I have S1/1994 & S2/2001, but not the rest, sorry. :frowning:

Canberra - S1/1994

FM104.7: 28.0
2CN: 17.8
Canberra FM: 13.1
2CC: 11.4
2CA: 10.3
2JJJ: 7.5

Canberra - S2/2001

FM104.7: 21.8
666 ABC: 18.3
Mix 106.3: 15.5
2JJJ: 12.7
ABC FM: 8.2
2CC: 5.9
2RN: 5.7
2CA: 5.2

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Many thanks! :slight_smile:

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Today’s radio ratings show sister stations 97.3FM and 4KQ as equal number one.

Has this ever been achieved before with equal No.1 stations for the same network in the same market?

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Not a metro market, but in Canberra, both FM104.7 & Mix 106.3 shared the #1 position in S2/2006, in which they got 22.2% each.

In Newcastle in S1/2004, both KOFM & NXFM shared the #1 spot with 20.7% each.

In the Gold Coast in S1/2009, both Sea FM & Gold FM shared the #1 spot with 14.9% each.

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Do you have the last survey which included Kix106?

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