7NEWS.com.au launches Happening Now
Australian-first ‘made for mobile’ brekky show
Know what’s Happening Now, 7am AEDT weekdays via 7NEWS.com.au and 7NEWS social channels
7NEWS.com.au – Australia’s #1 online news service for under 40s – today announced an all-new, Australian-first ‘made for mobile’ vertical format digital breakfast program, Happening Now , launching 7am AEDT Monday.
Produced in 7NEWS.com.au’s custom-built digital studio at Channel 7’s studios in Martin Place, Happening Now will cover the biggest headlines of the day you need to know and must-watch video.
The snappy, convenient five-minute episodes will be available weekdays from 7am AEDT via your local 7NEWS Facebook and Instagram pages, the 7NEWS Australia YouTube channel and 7NEWS.com.au, purpose-produced in vertical format to be viewed on a smartphone device from anywhere – the train, bus, in your kitchen, on the treadmill or from bed.
The launch of Happening Now follows the success of 7NEWS.com.au’s The Latest on Facebook Watch, Australia’s #1 – and one of the world’s most-watched – digital news show having amassed a staggering 400 million views and counting.
7NEWS.com.au Executive Producer Phil Goyen said: “We’re incredibly grateful to our global community for making The Latest on Facebook Watch so successful, it’s now time to add to the family.
“ Happening Now is the first of its kind in Australia, a ‘made for mobile’ vertical video breakfast show, the cool new format will come to wherever you are.”