Ground Up

SYNOPSIS

After years of trying, Tasmania has finally been given the green light to field a team in the AFL — but there’s a catch. The locals have to build a new stadium, and not everyone thinks the $1.13 billion dollar taxpayer spend is the greatest idea. AFL administrator Hugh Shen (Sam Pang)has been sent from Melbourne, tasked with establishing the club. There’s a divided public to win over, oppressive deadlines to meet, feisty protesters to handle and inoffensive mascots to employ. Oh — and there’s also the small matter of finding the coach and the players, which might lead, eventually, to someone playing football. Should all be a piece of cake.

PRODUCTION CREDITS

Ground Up is a Gristmill Production for the ABC. Major production investment from the ABC, in association with Screen Australia. Financed in association with VicScreen and Screen Tasmania. Creator: Gary McCaffrie .Director: Wayne Hope. Producers: Robyn Butler, MaryAnne Carroll, Wayne Hope and Gary McCaffrie. Executive Producers: Robyn Butler, Wayne Hope and Greg Sitch. ABC Executive Producers: Todd Abbott and Rachel Okine. International sales by Super Java Distribution.

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A new comedy starring Sam Pang.

Will this comedy go ahead if Tasmanian upper house votes against the proposed Macquarie Point stadium in December?

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Number 1 draft pick Sam Pang leads hilarious new ABC footy comedy

Today at the ABC 2026 Showcase, ABC, Screen Australia, VicScreen and Screen Tasmania were thrilled to announce a brand new six-part comedy series Ground Up starring the widely loved Sam Pang.

Produced by Gristmill (Upper Middle Bogan, Summer Love, The Librarians, Little Lunch) and created and written by Gary McCaffrie (Shaun Micallef’s Mad As Hell, Very Small Business), this sharp, satirical series marks the first lead comedy role for one of the country’s most beloved comedians.

Set in Tasmania, the series follows AFL administrator Hugh Shen (Pang), dispatched from Melbourne to establish the island’s first-ever AFL team. But there’s a catch: the locals must build a brand-new stadium and not everyone’s happy about the $1.13 billion taxpayer-funded spend.

Hugh’s mission? Win over a divided public, meet impossible deadlines, placate feisty protesters, and somehow find a coach, players, and a mascot that won’t offend anyone. Should be a piece of cake.

Comedian/Actor Sam Pang said “I’ve admired the work of Robyn and Wayne from afar for many years and never thought in a million years I’d get the opportunity to work with them. I’m very excited to try something new and coupled with Gary McCaffrie’s wonderful writing – I feel like I’m in good hands for this new challenge.”

ABC Head of Scripted Rachel Okine said, “We couldn’t have asked for a more perfect combination of talent that Ground Up will be showcasing to ABC viewers in 2026. Combining the creative powerhouse that is Gristmill, Gary McCaffrie’s superb laugh-out-loud scripts, and the inimitable Sam Pang helming an ABC show for the first time amongst a dream ensemble cast, this is comedy television in its finest incarnation.”

Screen Australia Director of Narrative Content Louise Gough said, “Award-winning Gristmill are ready to kick another goal. They have created a series that is a love letter to sports fans all around the world. Blisteringly funny and full of heart, audiences are in for a treat.”

VicScreen CEO, Caroline Pitcher said, “VicScreen is thrilled to support Gristmill, one of our most impressive production companies, as they team up with the hilarious Sam Pang and Gary McCaffrie to deliver a show that’s sure to have audiences roaring with laughter. This is exactly the kind of bold, locally made content that puts Victoria on the global screen map, and we can’t wait to see it kick off.”

Gristmill’s Robyn Butler and Wayne Hope said, “Turns out if you pester people long enough you get to make a show with them. We’re so very excited to be working with the brilliant Gary McCaffrie and promising young newcomer, Sam Pang.”

All six episodes will be directed by Wayne Hope (Upper Middle Bogan, Summer Love, Colin From Accounts).

Ground Up will air on the ABC in 2026.

I’m surprised that this is going ahead so soon. Then again, we did have the satirical The Games in the lead up to the Sydney Olympics. So anything is possible.

Just about anything from Wayne Hope and Robyn Butler are great. And Sam Pang finally gets a lead role. With his brilliant cameo on Fisk behind him now.

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Sounds like The Games which was a fictional take on the Sydney Olympic Games organisers.

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The original and best. The BBC cloned it for their olympics in Twenty Twelve then had a spin off WC1A about management at the BBC. My favourite ep of The Games was the premiere when the 100m track was found to be only 94m long - did it matter?

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The upper house voted tonight to approve the new stadium 9-5. So the series is on.

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Additional cast members have been revealed by TV Tonight’s programmer’s wrap with the ABC.

From Gristmill’s Robyn Butler and Wayne Hope, it is now filming with cast including Marg Downey, Lucy Durack, Dave Thornton, and Emma Harvie.

Sam Pang leads all-star cast in new ABC comedy Ground Up


A new chapter of Australian comedy kicks off next month with the arrival of Ground Up , a six-part series led by one of the country’s most loved comedians, Sam Pang. The series premieres Sunday 7 June at 8:30pm on ABC TV and ABC iview.

After years of trying, Tasmania has finally been given the green light to field a team in the AFL - but there’s a catch. The locals have to build a new stadium.

Given Tasmania has a housing crisis, and a health crisis… and two sizeable stadiums, not everyone thinks the 1.13 billion dollar taxpayer spend is the greatest idea.

AFL administrator Hugh Shen (Pang) has been sent from Melbourne, tasked with establishing the club. There’s a divided public to win over, oppressive deadlines to meet, feisty protesters to handle and inoffensive mascots to employ.

Oh - and there’s also the small matter of finding the coach and the players, which might lead, eventually, to someone playing football.

Should all be a piece of cake.

Running out alongside Pang in the workplace chaos is a stellar ensemble cast including Emma Harvie (Colin From Accounts, RFDS), Dylan Murphy (Upper Middle Bogan), Josh McConville (Plum, Black Snow), Lucy Durack (Lift, Love in Lockdown) and returning to her comedic roots, Marg Downey (The Newsreader, Dear Life, Fast Forward).

They’re joined by an impressive list of guest appearances, including Broden Kelly, Christie Whelan Browne, Dave Thornton, Tegan Higginbotham, Toby Truslove, Lisa McCune, Lachlan Fairbairn, and many more.

Production Credit: Ground Up is a Gristmill Production for the ABC. Major production investment from the ABC, in association with Screen Australia. Financed in association with VicScreen and Screen Tasmania. Creator/Writer: Gary McCaffrie. Director: Wayne Hope. Producers: Robyn Butler, MaryAnne Carroll, Wayne Hope and Gary McCaffrie. Executive Producers: Robyn Butler, Wayne Hope and Greg Sitch. ABC Executive Producers: Todd Abbott and Rachel Okine. International sales by Super Java Distribution.

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When the first look video was posted on Instagram earlier today, the Tasmania Devils Football Club replied with the emoji of a box of popcorn :popcorn:

GARY McCAFFRIE - CREATOR’S STATEMENT

For a country that is so obsessed with sport we’ve made surprisingly few films and TV shows about it. So being a resident of Tasmania, a lifelong supporter of an Australian Rules football club, and witnessing first hand the split in the community over the entry of a Tasmanian team in the AFL being contingent on the building of a stadium, I figured this might be fertile ground to explore.

Tasmania has long been a football state and there is widespread support for it to have an AFL team, but many Tasmanians who want the team are opposed to it if it only comes on the condition the state builds a new stadium in the city. The government argues it will be great for the economy. Many economists have argued the opposite. There have been anti-stadium protests and pro-stadium protests. This was never going to be easy.

But equally appealing to me as the enormity of this project (establishing a new professional football club by attracting experienced football administrators and building a state-of-the-art stadium) is that the club also has to choose a mascot, a logo, a song. It really is a mixed business.

The world of the show is dramatically rich - the intersection of government and the private sector as the State government provides much of the start-up costs; the inevitability of things going wrong on projects of this scale; the expenditure of a lot of taxpayers’ money with no guaranteed returns in a very difficult economic climate; the passion of people wanting to get involved; the passion of people wanting to block it; the compromises that have to be made to satisfy so many different interests; and the problematic types who have to be accommodated because they’re valuable to the club or are connected to someone who is.

I also felt that Hobart had been under-represented on our screens in dramas and comedies. Invariably productions that come to film in Tasmania head off to shoot in the mountains, forests and coastal areas, but this idea presented an ideal opportunity to showcase the beautiful cityscapes in Hobart.

So the CEO of the new Great Southern Football Club, Hugh Shen (Sam Pang), dispatched from Melbourne by the AFL , just wants to get this project done and dusted and return triumphantly to take over as CEO of the AFL from Alistair Penfold (Josh McConville). But Penfold, at some level threatened by Shen and knowing Shen wants his job, enjoys making life difficult for his counterpart and piling the pressure on him. Shen’s job is further complicated by the wealthy, well-meaning but out-of-her-depth President Catherine La Fontaine (Marg Downey), her unqualified nepo-baby son and Executive “Assistant” to Hugh, Jameson (Dylan Murphy), and Chief Financial Officer Destiny Pitt (Emma Harvie), whose interest lies not in football but in delivering an on-budget and on-time stadium and club which enhances her CV in her quest to become the state’s senior public servant. As far as Hugh is concerned, none of these people are helping.

Alistair is an intimidating man, though we can sense it may be a defence mechanism, and it’s only Destiny who will stand up to him. Destiny is outraged by what she considers inappropriate and unethical business practices but she is also happy to dabble in a little of this activity if she deems it’s for a worthy cause. Catherine’s access to the football world comes from her wealth, and she mistakenly believes this gives her some insight into how a football club should operate. She’s full of ‘great ideas’ which Hugh has to be grateful for.

So the pressure is on to build a professional sporting team and stadium in a beautiful small city that isn’t completely convinced about it, in an at-times hostile environment, surrounded by people with different objectives, competing interests and, sometimes, no idea. It’s a wonderful world to see Sam Pang dropped into.

CHARACTERS

THE GREAT SOUTHERN FOOTBALL CLUB LEADERSHIP

Hugh Shen: Great Southern Football Club Chief Executive Officer played by Sam Pang

Hugh was excited to move from Melbourne to Hobart to establish the nineteenth AFL team in Tasmania. Until he arrived. Only then did he understand the level of deep opposition to a stadium, the people’s willingness to protest, and their antipathy towards the AFL. And that was just his staff. Luckily, Hugh’s mild mannered and amiable disposition allows him to forge ahead - and his malleable moral compass doesn’t hurt his progress either. While Hugh is very frustrated by having Destiny, on secondment from the State Government, as his COO, he finds a way to work with her. And although that mostly entails trying to keep her out of the loop, Hugh is pleasantly surprised when they actually do collaborate quite well.

Which is good; Hugh just needs to get the job done so he can get back to Melbourne and run the whole AFL. Just don’t tell the current boss, Alistair - the very large thorn in Hugh’s side. Hugh would never have guessed that his biggest task is not to get a new team into the competition by 2028, it is to be not undermined by Alistair as he does it.

Destiny Pitt: Great Southern Football Club Chief Operating Officer played by Emma Harvie

Appointed by the State government to oversee the establishment of the Great Southern Football club, Destiny is privately not a fan of building the stadium. However she quickly sees that if she were to pull off this huge infrastructure project, she’d be fast tracked to become the state’s top Public Servant. Destiny’s general belief that she’s smarter than everyone else makes her confident she can do it. However, although she is very sharp, she finds working with the AFL corporate juggernaut a shock. Increasingly committed to the success of the GSFC, Destiny surprises herself with political manoeuvring she didn’t know she was capable of. She feels frequently morally tested… sometimes failing according to her personal politics. Although Destiny initially thinks Hugh is a bit of a fool, she soon finds they’re forming a weird but necessary alliance.

Jameson La Fontaine: Great Southern Football Club Executive Assistant to CEO and COO (Hugh and Destiny) played by Dylan Murphy

Jameson has never had a proper job in his life before becoming Hugh and Destiny’s EA, a work history which became abundantly clear within hours of his employment. Jameson is inept. BUT he is the son of Catherine AKA the Club President AKA one of the wealthiest women in the state. Jameson is very enthusiastic and genial and, although he’s the poster child for entitlement, Jameson is not lazy or arrogant. He’s just tone deaf and completely unaware of his privilege, something that is equally annoying and perplexing. He definitely thinks he’s more valuable than he is and has no qualms about offering an opinion no matter who else might be in the room. Despite their huge differences (Jameson loves hanging out with Hugh and Destiny.

Alistair Penfold: AFL CEO played by Josh McConville

Although technically not part of the GSFC leadership, Alistair is in fact the supreme leader (his words) as CEO of the AFL. Alistair is the embodiment of privilege and entitlement: house in Toorak and in Portsea, neither of which put a dint in the Aspen budget. Still, Alistair can comfortably rub shoulders with the common man. While his public face oozes charm and charisma, privately Alistair is brutal. He won’t spare his assassin’s tongue to torch people - especially if they’re in his way to getting what he wants. And what he wants right now is a nineteenth AFL team in Tasmania.

Catherine La Fontaine: Great Southern Football Club President played by Marg Downey

A successful Tasmanian company owner, Catherine great wealth, alongside her business and political connections, made her an obvious choice for Club President, a role she revels in for its kudos. While a great advocate for the state, Catherine remains oblivious to its economic woes: the housing crisis, the health crisis…they seem to slip right by Catherine. She’s very excited about the Great Southern football club and wishes she could be a bit more involved, but Hugh, Destiny and Alistair don’t seem that keen for her input. Or her proximity. But that has little impact. Inherently optimistic and always very chipper, Catherine has the great advantage that entitlement brings: thinking she’s much more of a valuable asset than she actually is.

Angela Lipscombe: Great Southern Football Club Head of Marketing and Comms played by Lucy Durack

Angela is delightful, bubbly and very enthusiastic and, it’s safe to say, in over her head. New to the world of football, Angela got the job because she’s done a bit of marketing and comms for some Tasmanian companies, but mainly because she’s what they call “pretty good for the price”. A little socially clumsy at the best of times, Angela struggles to say the right thing amongst the constantly changing politics and demands of the GSFC. However her naturally affable disposition makes her wrong footedness and occasional missteps easier to bear.

THE GREAT SOUTHERN FOOTBALL CLUB COACHING STAFF

Luke Gorman: Great Southern Football Club Coach played by Dave Thornton

The inaugural GSFC coach, Luke has the drive, acumen, and inflated ego of a former formidable player. His forthright approach makes for a solid leader - and a sometimes annoying one for Hugh. But his bluntness-verging-on-rudeness might be overcompensating for insecurity about stepping into the coach’s hot seat. There’s a lot to prove: he’s a fully fledged responsible adult now. Gone are the days of being a wild player who likes to party. (Although the digital footprint remains.)

Wayne Bellchamber: Great Southern Football Club, Head of Next Generation Academy played by Broden Kelly

Wayne is a Tasmanian born former AFL player who’s affable and well liked. He has a fairly simple outlook to life which is challenged by his wife’s super charged sex drive. Wayne can’t keep up and is increasingly flattened and disappointed by the consequences of failing to meet his wife’s needs. He does love his job though. When he can remember to focus on it.

Emma Bellchamber: Wayne’s wife played by Christie Whelan Browne

It’s not Emma’s fault that she was endowed with a supercharged sex drive. Honestly, life would be so much easier if she was like other women she knew who had to pretend they didn’t see their husband’s advances. Emma loves Wayne, and always has, it’s just he in no way satisfies her. So if she wanders outside the marriage, it’s actually for Wayne’s benefit. She’s lessening the pressure on him. Emma’s
blind spot is that she truly thinks she’s kind and caring to Wayne and cannot see how hurt he is.

Zoe Newton: Great Southern Football Club Head of High Performance played by Tegan Higginbotham

As a former state champion netballer and a sports scientist, Zoe is a brilliant Head of High Performance. She has drive, passion, and, importantly, is comfortable with running intrusive technology trials on the footballers. Zoe is frank and direct (or some might say humourless) and she gets the job done

THE GREAT SOUTHERN FOOTBALL CLUB FOOTBALLERS

Revere Hutchins: Great Southern Football Club Inaugural VFL Player played by Darcy Tadich

Revere is a very talented footballer, who’s very aware of his talent. A superstar at school, Revere is used to attention and being the most important person in the room. Becoming not the most important person in the room - and a team player - is going to be a challenge.

Memphis Fishlock-Bragg: Great Southern Football Club Inaugural VFL Player played by Lachlan Fairbairn

A brilliant footballer, Memphis grew up in rural Tasmania. Coming to Hobart to play football is a dream come true and also a nightmare: the city is so full on. Memphis wishes the whole experience could be just playing football and not all the other events and weird dinners and stuff.

Bronx Cleverly: Great Southern Football Club Inaugural VFL Player played by Zac Blampied

Bronx is a great footballer and an environmental activist, which makes him an outlier in football circles. Bronx is passionate and committed (or arrogant and obstinate depending on who you ask).

THE STATE OF TASMANIA LEADERS

Roger O’Loughlin: Premier of Tasmania played by Toby Truslove

Roger governs the state when the AFL allows it. He’s feeling the pinch in terms of the scale of the club and stadium projects, the economic stressors it’s creating on an already stressed economy and the public disquiet about his government’s spending priorities. His public demeanour shows none of this - but his subservience to Alistair does.

Meredith Crotty: Governor of Tasmania played by Jane Longhurst

A proud and loyal, fifth generation Tasmanian of great wealth and privilege, it seems fitting that Meredith governs the state which her family mostly owns. Meredith is an exemplary representative of the King: unfailingly polite, cultivated, un-opinionated. That is, until the AFL comes to town. Meredith, infuriated by the AFL’s arrogance, finds herself losing her vice-regal demeanor.

THE TASMANIAN MEDIA

Libby Kitcher: ABC Radio Presenter played by Lisa McCune

Libby has been a journalist with the ABC in one form or another for two decades. Intelligent and sharp, she’s a great journalist and an equally great shit stirrer. Politicians go on her show because they have to not because they want to. Cynical and a little jaded, Libby thought maybe her career was quietening down but now, with the arrival of the Tasmanian AFL, she’s having a gleeful renaissance period.

Alicia Shearwater: Channel 4, Hobart News Reporter played by Jordan Barr

Alicia is a hungry young sports reporter who’s good at her job and getting better all the time because she has so much to report on. Being the Channel 4 sports reporter was already a dream gig but now with the whole 19th-AFL- team-on-the-condition-of-a-new-stadium thing, it just keeps getting better. The AFL cannot seem to stop putting their foot in it and every time they do, Alicia is ready to report the story.

THE GREAT SOUTHERN FOOTBALL CLUB SPONSORS

George Kouros: Salmania Managing Director played by Damien Fotiou

George is almost a celebrity in Tasmania, such is the rise of his Salmania empire. A very enthusiastic salesman with a silver tongue, George can talk his way into anything. And out of anything, including multiple claims of malpractice within his salmon farms. Being the sponsor of the new Tasmanian AFL football team is the perfect marketing opportunity for Salmania; George is desperate for it to go well. He didn’t get where he is by being a fool, George is tough and, when his brand is threatened, not afraid to put up a fight.

EPISODE 1 OF 6

SUNDAY 7 JUNE 8.30PM

Offensive Pressure

The new CEO Hugh (Sam Pang) and COO Destiny (Emma Harvie) clash over traditions, suspect each other, and enlist inept Jameson (Dylan Murphy) to spy.

As marketing divides opinion and sponsorship pressures mount, Destiny’s politics and the Club President’s meddling complicate progress, while workplace tensions surface.

It’s not often a creator’s statement is published ahead of the debut of a drama or comedy.

I’ve checked out some of the ABC screeners for this new mockumentary and it is the perfect vehicle for Sam Pang’s talents. He is the outstanding star of the show. Take his persona on HYBPA and you can easily imagine some of his commentary being lifted straight into this series. While the style is familiar it is very topical subject. Seems almost too realistic! Hope the AFL have a good sense of humour.

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This looks like “The Games” meets “Utopia”. Should be great.

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Perhaps there will be a Twenty-Thirty Two :wink:

EPISODE 2

SUNDAY 14 JUNE 8.30PM

The AFL CEO (Alistair) is in town to help secure a site for the club’s new Training Centre. When the RSL rejects the use of the land at the war memorial, Alistair and Hugh turn their attention to the Governor’s residence.

Alistair pressures Hugh to secure a Training Centre, clashing with Destiny’s plans. A public scandal erupts, while land options collapse.

Ultimately, Destiny devises a morally questionable political solution.

Sam Pang is on the cover of TV Week this week.

The Age Green Guide’s Paul Kalina gave the show two stars out of five.

Also, Sam Pang and Lucy Durack have been doing the media rounds this week to promote the show, following their appearance on Have You Been Paying Attention?.

EPISODE 3

SUNDAY 21 JUNE 8.30PM

Hugh faces multiple PR disasters—drug scandal, fake homeless call, lost sponsor—while COO Destiny fights to prove herself amid dubious deals and budget pressure, as political opposition, contaminated land, and internal clashes threaten the stadium project.