I agree Christian might do ok on Gold Sydney, but I think it will negatively affect his ratings on Gold Melbourne. I’m not sure by how much, but I think his Melbourne breakfast audience won’t like a national show.
and even if there’s no Hope, there’s still some form of Vision of it!
I’m not convinced SCA would be interested in J&A due to the show’s demographic slanting older than the 25-54 male audience Triple M targets.
Survey 3, 2025 has J&A with only 39% of Triple M breakfast’s cume for males 25-54.
Males and females 25-54 sees Triple M with 158,000 listeners compared to J&A’s 147,000.
The biggest worry, though, is the aging demo tuning in to J&A. Nearly 40% of J&A’s listeners are over 60.
Nothing against older demographics, but I work in agency sales where the big advertising money’s in cume for 25-54s. With advertising revenue tightening, there’s no way SCA would take a step back by getting J&A.
I imagine that would be the key driver for ARN if they make a change too. It might seem like a surprising decision on the surface to replace a show which is still strong overall, but if they’re not rating in the demos that matter it’s going to be harder to generate revenue.
If Triple M skewed slightly older by adding some more classic hits instead of the Pub Rock, to bring it closer in line with the sound of Gold, then it could work.
Good point. I suppose it comes down to the definition of ‘work’.
Being on the sales side of things, I’d define ‘work’ as the maximum number of ears belonging to 25-54s. I have some clients who won’t even consider putting their ad spend towards 60+ cume, which I respectfully think is a mistake given their high Time Spent Listening.
Having said that, with the average age of radio listenership continuing to rise, an argument could absolutely be made for Triple M to bite the bullet, skew older and go hard on the ‘right’ type of advertisers for the demo.
I just love the irony. ARN wanted to purchase Triple M from SCA… now they face losing J&A to Triple M.
By skewing slightly older, I mean skewing from 18-39 or 18-44 year olds as is currently their target market to 25-54 year olds.
It can be a slight tweak and if ratings do go up in the 25-54 year old bracket , then surely sales revenue would also go up.
The younger part of their target market (18-35s) are more likely listening to TikTok, Spotify and Nova, KIIS or the DAB / streaming channels.
Which station is chasing 18-39 year olds?
Good point.
CADA, Triple J … but definitely not Triple M.
Triple M is 25-54 males… provided you ignore for a second that the music centre is still 80s, so they’re really hitting 35-64 males.
2Day is probably 25-39 female, but at a 4% share is it really targeting anyone at that point?
Unlesss I am mistaken, Triple M have been targeting the 18-44 year old market in Sydney for a long time, at least since 2010. It is certainly more younger skewing than other markets especially Brisbane and Adelaide where there is no Smooth or Gold on FM.
Jack Post, co-host on The Christian O’Connell Show, then left last month after contract negotiations fell through, two sources with knowledge of the discussions, speaking on condition of anonymity, said.
The article also reports on the rumours of O’Connell going into Sydney and Jonesy and Amanda onto drive
If O’Connell goes national they have one last chance to save 97.3 in Brisbane. Rebrand to Gold 97.3 and beam in O’Connell rather than the trashy duo. Trust me, it will go better.
I don’t think the ARN board are reading Media Spy .
You could always email them and see if they’ll listen to your suggestion.
I assume Christian going National would just be over the Metro Network and not including the Regional Network.
Sorry that’s my bad. I meant Sydney. It was early. Will update
GOLD line up (Syd/Mel) this week
6-9am Jonesy and Amanda best bits (SYD) / Christian O Connell (Mel)
9am-12pm Higgo
12-3pm Madigan
3-6pm Steve Fitton
6-7pm Totally 80s with Jason Staveley
Craig Huggins presenting Best of O’Connell at 6-9 on 104.3 while O’Connell is on survey break. Good to hear him again!
I heard Jason Staveley doing Totally 80s on Gold last night.