Gold Coast - Survey 3, 2021

http://www.radioalive.com.au/RA/media/General/Documents/Podcast%20Ranker/GfK_Summary-Report-Gold-Coast_Survey-3-2021.pdf?ext=.pdf

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Hot Tomato (which is about to be acquired by ARN) remains at #1, albeit with another decline in the overall ratings, having gone down 2.3% to 13.8%. Coming in 2nd is the recently-rebranded Sea FM, who went up 4.1% to 11.9%, proving that rebranding back to its original name does bring in plenty of listeners. This leaves Triple M in 3rd place, having gone down 0.9% to 10.5%, followed by JJJ with 9% (-0.6).

In the demos, JJJ is #1 in the 18-39s, whilst Hot Tomato dominates in the 40-54s, and Triple M is #1 in the 55+.

In breakfast, Sea FM’s Bianca, Dan & Ben took out #1 with 12.9% (+4.0), pushing Hot Tomato’s Galey, Emily Jade & Christo to 2nd place with 12.1% (-2.1), followed by JJJ’s Bryce & Ebony with 10.1% (-1.7) & Triple M’s Bridge, Spida & Flan with 9.3% (-1.2). In drive, Hot Tomato’s Moyra & Baggs (who are now not mentioned on the station’s website) is #1 with 15.3% (-2.4), followed by Carrie & Tommy on Sea FM with 12.2% (+3.2), JJJ’s Hobba & Hing with 10.5% (-0.7) & Triple M’s Molloy with 9.8% (-2.3).

The “Other Stations” ratings is at 28%, down from 29.8% in the previous survey.

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Very revealing result for the rebranded SEA FM, up by 4%. Hope SCA gets the message.

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Of the Brisbane stations, it’s worth noting that 4BH narrowly outrates 4KQ on the Gold Coast, rating 0.6% to 0.5%. In the previous survey, 4KQ rated 1.3% whilst 4BH rated 0.7%. Perhaps the frequency change might have something to do with it.

Looking at the “Other Stations” figures by demographic, in the 40-54s, it went up from 19.9% last survey to 24.7% this survey, whilst in the 55-64s, it went down from 39.2% to 31.7%, and in the 65+, it went down from 47.6% to 45.6%.

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I can’t imagine the frequency change having too much of an impact yet, with only 22 of the survey’s 138 days (16%) passing since the switch.

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Wow!

Have they been sacked or made redundant? Are they on air this week?

Strange when Grants invested only recently in poaching i98 bfast talent for drive, mirroring what HT did when independent, picking up former competitor bfast talent for drive.

Hmm… I think you can take those Brisbane ratings with a grain of salt, particularly the AM ones. I find it nearly impossible to believe 4BH has more listeners on the GC than 4KQ. The 4KQ signal is much, much better on the GC for a start, regardless of which frequency 4BH is on.

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This was especially the case when it was transmitting out of St Helena Island prior to 2007, which ensured its daytime AM signal went well north & south along the coast.

In a Gold Coast ratings survey back in 1991, 4KQ managed 7.9%, which was quite impressive for a Brisbane commercial AM music station. For the record, Sea FM scored 23.3% whilst KROQ (later Gold FM, now Triple M) scored 18.1%.

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Yes the low frequency works very well especially across water paths to the north and south.

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As someone not from BNE, why did 4KQ move off the island? Infrastructure too expensive to maintain? Or bad signal in the western burbs?

Gather TAB 1008 is still transmitting from there. Its signal is great on the GC and SC.

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Barge and diesel costs. Doesn’t operate on mains power.

The 882 Wynnum West site also provides better coverage into the city and a day/night switching plan was approved.

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Local news


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Good news for Triple M - they are a clear No.1 with the over 55s.

The Triple M network may need to make the Triple M whisper a little louder.

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