Hot Tomato maintains its #1 position with a 16.9% share (down 0.2%), followed by Sea FM with 14.4% (up 1%), and Gold FM with 10.3% (down 0.6%), which is probably their lowest overall share in history.
In timeslot breakdowns, Hot Tomato is #1 in breakfast, morning & afternoon, whilst Sea FM is #1 in drive thanks to Hamish & Andy, as well as in evenings. In the demographics, Sea is #1 in the under-40s, whilst Hot Tomato is #1 in the 40-64s.
The āOther Stationsā account for 30.1% of listeners surveyed.
Last survey, the āOther Stationsā account for 27.7% of listeners & in Survey 1, it accounted for 25.4% of listeners. Therefore, the āOther Stationsā has gone up throughout this year.
The most significant change would be in the 55-64s, where this survey, it accounted for 42% of listeners, way up from 35.5% last survey & from 32.7% in Survey 1.
In the 40-54s, the āOther Stationsā account for 24.9% of listeners, outrating Hot Tomato, which had a 23.7% share (down 2.8% from last survey). Last survey, the āOther Stationsā in that demographic had 20.1%, way lower than Hot Tomato. And in the 65+, a whopping 54.9% listen to āOther Stationsā, up from 49.9% last survey.
A lot of those older listeners listening to āOther Stationsā would most likely be towards 94.1FM, whilst some others are listening to The Breeze from Mt Tamborine on 100.6.
Nearly a third of people arenāt listening to the Gold Coast commercial or Brisbane stations. Thatās got to say something, doesnāt it?
If 94.1 was listed it would be killing it, especially in the older demographics. This is one market where they should let the community/non-local stations participate - you just donāt get the full picture without it
I agree. I would also apply it for Newcastle, where the āOther Stationsā figure is also quite high there, mainly thanks to 2NUR (a local community station which has a similar music format to that of 94.1 & 4CRB) being very popular on among the older demographics.
