Gold Coast - Survey 2, 2018

Details from here, 9:30am this morning:

www.jocksjournal.com

Hot Tomato No 1 in Gold Coast Tweed Survey

It was a great result for Hot Tomato rating No 1 in GfK Survey 2/2018. Their share is now 15.6% (+3.5). They were also the top rating station in all sessions P10+. Next came SCA stations Gold FM with 11.9% (+0.7), then SEA FM with 11.6% (-1.7). triple j were ahead of local ABC with 9.4% (+1.8).

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Hot Tomato has taken back the #1 spot with a 15.6% share, placing themselves around 4% ahead of the SCA stations. The station dominated the drive slot with a live & local show with an 18.2% share, way ahead of Hughesy & Kate on Sea with 13.6% and Kennedy Molloy on Gold with 12.3%.

The “Other Stations” account for 30.6% of listeners surveyed.

Is the other stations up from last Survey?

No, it’s down 0.2 from last survey.

Other share survey 2/2018: 30.6%

Other share survey 1/2018: 30.8%

Other share breakfast would be interesting to compare prior to former 92.5 Richard Fowler commencing on TCBL 94.1. Runs pretty much the previous 92.5 music format before SCA in their usual short sighted fashion dropped it.

On Gold, local until 3pm. Hybrid Brisbane/Gold Coast drive show hour until 4pm with ability to customise breaks and music. 4 - 6pm, drive talent continues for Gold Coast market only then 6 - 8pm Kennedy Molloy in the spot they should be in all markets outside of Melbourne. News for both stations originates from the Gold Coast.

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A couple of records amongst the spill stations - Triple J’s 9.4 matches their best ever in GC, and Nova’s 3.3 sets their new high water mark.

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Unsurprising that the only live and local shown on GC commercial radio wins its slot in drive, especially when the other two are also available on their Brisbane counterparts that cover a portion of the licence area

Also, does anyone know what the geographic spread of the surveys would be? For instance, Gold Coast RA1 extends up to the Albert River, including areas like Yatala, Ormeau and Pimpama, all of which are growing hugely and get good reception from Brisbane. Just wondering how well they may be represented in these figures, and whether that might explain part of the rise of stations like Nova etc

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It’s hard to tell as the region is divided into just two sections, north and south

Page 23 of this PDF:
http://www.radioalive.com.au/RA/media/General/Documents/Research%20Documents/GfK_Tool-Kit_2018.pdf?ext=.pdf

However, look closely, the survey region does not extend to the northern edge of the licence area.

p.24 gives a clue of Oxenford - Ormeau.

This would be due to the woeful signal north, as soon as you have a hill in your LOS to Mt Tamborine from within Coomera, the Brisbane stations are usually stronger.

It’s an error that I really thought $26 million for a commercial licence would’ve corrected in the last 16 years. Alas, not.

If you look at the pre 2008 council boundaries for the Gold Coast, extending the licence area to include the NW end of this, you reach a place called Malling Park in Waterford at the end of Dairy Creek Road.

If the radiation pattern adequately served there, northern Gold Coast would be served by a proper level of signal and most likely, the commute for those travelling to Brisbane would be on a par with the overspill enjoyed by Mandurah, Murray Bridge, Geelong, Ballarat, Bendigo, Warragul, all adjacent Sydney stations and so on, including Ipswich and Nambour but not the Gold Coast which is at a distinct disadvantage despite huge overspill from Mt Coot-tha.

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