Gold Coast - Survey 1, 2024

3 Likes

I hope SCA are satisfied with their decision to run a state-based Hit QLD brekkie show from SeaFM GC.

Shareholders love seeing a business turn profit, but when the listeners flock, so too will clients and so too will profits.

2 Likes

Hot Tomato remains at #1 with an increased majority, scoring a 20.8% share, up 4.4 from the previous survey. Triple M Gold fell 2.2 to 10.6%, followed by Sea FM at 9.1% (-0.3), JJJ at 6.3% (-3.5), and ABC Gold Coast at 4.4% (+0.2).

In the demos, Hot Tomato is #1 in nearly every demo, with the exception of the 25-39s, in which Sea took the top spot, whilst ABC Gold Coast won the 65+.

In breakfast, Hot Tomato’s Galey & Emily Jade dominates with 20.6% (+4.3), followed by Triple M Gold’s Flan, Ali & Spida with 10.1% (-1.9), and the state-wide Bronte & Lakey on Sea with 9.6% (+0.6). In drive, Hot Tomato’s Moyra & Big Trev dominates with 26.7% (+8.9), way way ahead of Carrie & Tommy on Sea on 10.3% (-3.7), and Rush Hour on Triple M Gold with 9% (-3.7).

The “Other Stations” share this survey is at 32.7%, a slight change from 32.8% in the previous survey.

4 Likes

Amazing result for HT - outrating the combine audience for Gold and Sea

5 Likes

Hopefully, they will keep the name and not revert it to KIIS complete with Kyle & Jackie.

2 Likes

20.8 is their largest share ever.

3 Likes

Sea breakfast went up - I don’t see your point?

Triple M is a mess right now. Clearly the Gold “rebrand” hasn’t worked.

2 Likes