Gold Coast - Survey 1, 2022

http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Major%20Regional/GfK_Summary-Report-Gold-Coast_Survey-1-2022.pdf?ext=.pdf

4 Likes

Hot Tomato remains on top with 16%, up 2.2 from the previous survey. This was followed by Sea FM at 2nd place with 13.2%, up 1.3, then Triple M with 10.9% (+0.4) & JJJ with 8.5% (-0.5).

In the demos, Sea is #1 in the 10-24s, with JJJ topping the 25-39s, Hot Tomato topping the 40-54s (with Sea outrating Triple M in that demo), Triple M topping the 55-64s & interestingly, ABC Classic taking the top spot in the 65+.

In breakfast, it’s a close battle, with Hot Tomato’s Galey, Emily Jade & Christo winning the battle with 13.4%, followed closely by Triple M’s Flan, Ali & Spida with 12.8%, and Sea’s Bianca, Dan & Ben with 12.2%. In drive, Carrie & Tommy on Sea (17.2) narrowly outrate Hot Tomato’s Moyra & Big Trev (17.1), with Triple M’s Rush Hour with Leisel, Liam & Dobbo a distant 3rd (11.2).

The “Other Stations” ratings is at 29.2%, which is up from 28% last survey.

4 Likes

Just 3.9% for ABC Local radio. Even adding 2.3 for 612 from Brisbane, that’s a very poor result.

2 Likes

Looking at the ratings in closer detail, it’s interesting to note that in the 25-39s, 92.5 MMM (7.0 (-0.4)) is rating not far ahead of Nova (6.2 (+1.2)) & 4MMM (4.3 (+2.5)) from Brisbane.

In the “Other Stations” among older demographics, in the 55-64s, it’s at 30.2% (down from 31.7% in the last survey), whilst in the 65+, it’s at 56.4% (up from 45.6%).

3 Likes

Strange to call it a Gold Coast / Tweed survey and not include say 2MW that has a licence area that covers Gold Coast and Tweed.

2 Likes

There could be a lot of listeners in ‘other’ for Rebel and Breeze and the Brisbane stations. 30% for ‘other’ is a staggering number.

1 Like

Brisbane stations are included in the survey, so therefore are not counted towards the ‘Other’ figure.

3 Likes

Is that just BOG not entering the ratings? Can’t imagine the 0.5 rating is worth the cost of entry.

Wonder if we’ll see DAB ratings next survey onward?

2 Likes

The Brisbane stations are all in it. The 30% Other is huge given the number of stations in the actual survey (Gold Coast and Brisbane). But most of the Other figure would be Rebel, Breeze, 94.1 and one or two other community stations.

2 Likes