Gold Coast - Survey 1, 2021

http://www.radioalive.com.au/RA/media/General/Documents/Podcast%20Ranker/GfK_Summary-Report-Gold-Coast_Survey-1-2021.pdf?ext=.pdf

4 Likes

In their first survey in just over a year, Hot Tomato remains on top with an 18.5% share, down 2.1% from last year, ahead of 2nd-placed Triple M who scored 10.2% (down 0.1), followed by Hit with 9.2% (down 0.4), and JJJ, who fell 2.8% to 7.7%.

In the demos, Hot Tomato is #1 in 10-17s & 40-54s, whilst the 18-24s & 25-39s was won by Hit & JJJ respectively. In the 40-54s, Hot Tomato managed a 33.1% share, well of Triple M’s 11.3%. In the 55-64s, Triple M is #1, whilst ABC Gold Coast tops the 65+.

In breakfast, Hot Tomato’s Galey, Emily Jade & Christo is #1 with 16.6%, followed by Hit’s Bianca, Dan & Ben with 11% & Triple M’s Bridge, Spida & Flan with 10.4%. In drive, Hot Tomato dominates with their only live & local program presented by Moyra & Baggs with 19.6%, followed by Triple M’s Molloy with 11.1% & Hit’s Carrie & Tommy with 10.8%. Hot Tomato’s Fat Nights with Big Kahuna is a clear #1 in evenings with 21.7%.

The “Other Stations” account for 30.8% of listeners surveyed, up from 26.4% last year.

6 Likes

Hopefully one day someone will invent a new way to identify breakfast radio shows. This is just painful.

6 Likes

One other thing to note that is worth a mention.

4MMM from Brisbane rose 0.7% to 2.3%, whilst in the 40-54s, it went up 3.7% to 6.2%, placing themselves 5th & only 5.1% behind the local Gold Coast station in that demo.

Along with 4BH (which rated higher than 4KQ in the 55-64s), 4MMM was the only Brisbane commercial station to gain Gold Coast listeners from last year, whilst the other Brisbane commercial stations fell.

2 Likes

At least Hit’s breakfast show is devoid of nicknames?

2 Likes

that’s a plus, at least. The others are just cringe.

2 Likes

30% listening to other stations. 94.1, Metro, Rebel and Breeze amongst a few others. Would be really interesting to actually see what people are listening to. I think the figures for 94.1 and Breeze in particular would be scary to the local commercial stations.

4 Likes

Yes, I’d imagine so.

In the 55-64s, the “Other Stations” got a 39.8% share, up from 32.5% last year, whilst in the 65+, it got a whopping 52.4% share, up from 48.8%. For the record, Triple M scored 19.9% in the 55-64s, whilst ABC Gold Coast scored 9.2% in the 65+.

3 Likes

Hot Tomato smashes the SCA stations. Grant Broadcasters wins with localism. Local music, local logo, local brand name. Local shows. No.1 in every time slot.

Hot Tomato = Gold Coast. Just like like 4GG did before it.

I suppose the issue for SCA is whether to stick with the foreign radio stations on the Gold Coast or to go back to being local. I suspect at some point their strategy will change. Mind you, in Sydney they seem to be happy with the two lowest rating commercial FMs. Have been for years.

And now a minute of silence for everyone who lives in a regional town with their only two music options as Hit and MMM. These are the towns that radio forgot.

8 Likes

Now, to replicate this in each of their markets (Sunshine Coast, anyone?)

3 Likes

Actually, Hot Tomato carries the same log as most other Grant’s Hot AC stations around the country these days, including Hot 91 & K Rock. They did use to have its own log though.

That being said, Everything else about Hot Tomato is local.

The Sunshine Coast’s commercial stations are very local, with all 3 of them (Hot 91, Sea, Mix) having their own local drive programs, the most of any regional commercial radio markets.

6 Likes

Not any longer. Changed during the height of the pandemic. AMD and afternoon host, Simon Carey took over the AC log which other Grant stations use/forced to take.

Unsure what happened to MD Simon Dawson. He is a great scheduler and communicator. Have heard him on usual weekend shifts.

2 Likes

The fact that Triple M Brisbane is the highest rating BNE FM station makes me wonder if there is some brand confusion over which Triple M they should be listening to.

8 Likes

And that’s the largest percentage for “others” since S1/2018

5 Likes

Just look at the figures for Triple J, gaining under 40’s all over the country

4 Likes

This is because Nova / Hit / KIIS are all targeting the same middle aged women market allowing Triple J to take the under 40’s. Triple J will become more dominant if the status quo continues.

3 Likes
Get Connected: Like us on Facebook | Follow us on Twitter