In their first survey in just over a year, Hot Tomato remains on top with an 18.5% share, down 2.1% from last year, ahead of 2nd-placed Triple M who scored 10.2% (down 0.1), followed by Hit with 9.2% (down 0.4), and JJJ, who fell 2.8% to 7.7%.
In the demos, Hot Tomato is #1 in 10-17s & 40-54s, whilst the 18-24s & 25-39s was won by Hit & JJJ respectively. In the 40-54s, Hot Tomato managed a 33.1% share, well of Triple M’s 11.3%. In the 55-64s, Triple M is #1, whilst ABC Gold Coast tops the 65+.
In breakfast, Hot Tomato’s Galey, Emily Jade & Christo is #1 with 16.6%, followed by Hit’s Bianca, Dan & Ben with 11% & Triple M’s Bridge, Spida & Flan with 10.4%. In drive, Hot Tomato dominates with their only live & local program presented by Moyra & Baggs with 19.6%, followed by Triple M’s Molloy with 11.1% & Hit’s Carrie & Tommy with 10.8%. Hot Tomato’s Fat Nights with Big Kahuna is a clear #1 in evenings with 21.7%.
The “Other Stations” account for 30.8% of listeners surveyed, up from 26.4% last year.
Hopefully one day someone will invent a new way to identify breakfast radio shows. This is just painful.
One other thing to note that is worth a mention.
4MMM from Brisbane rose 0.7% to 2.3%, whilst in the 40-54s, it went up 3.7% to 6.2%, placing themselves 5th & only 5.1% behind the local Gold Coast station in that demo.
Along with 4BH (which rated higher than 4KQ in the 55-64s), 4MMM was the only Brisbane commercial station to gain Gold Coast listeners from last year, whilst the other Brisbane commercial stations fell.
At least Hit’s breakfast show is devoid of nicknames?
that’s a plus, at least. The others are just cringe.
30% listening to other stations. 94.1, Metro, Rebel and Breeze amongst a few others. Would be really interesting to actually see what people are listening to. I think the figures for 94.1 and Breeze in particular would be scary to the local commercial stations.
Yes, I’d imagine so.
In the 55-64s, the “Other Stations” got a 39.8% share, up from 32.5% last year, whilst in the 65+, it got a whopping 52.4% share, up from 48.8%. For the record, Triple M scored 19.9% in the 55-64s, whilst ABC Gold Coast scored 9.2% in the 65+.
Hot Tomato smashes the SCA stations. Grant Broadcasters wins with localism. Local music, local logo, local brand name. Local shows. No.1 in every time slot.
Hot Tomato = Gold Coast. Just like like 4GG did before it.
I suppose the issue for SCA is whether to stick with the foreign radio stations on the Gold Coast or to go back to being local. I suspect at some point their strategy will change. Mind you, in Sydney they seem to be happy with the two lowest rating commercial FMs. Have been for years.
And now a minute of silence for everyone who lives in a regional town with their only two music options as Hit and MMM. These are the towns that radio forgot.
Now, to replicate this in each of their markets (Sunshine Coast, anyone?)
Actually, Hot Tomato carries the same log as most other Grant’s Hot AC stations around the country these days, including Hot 91 & K Rock. They did use to have its own log though.
That being said, Everything else about Hot Tomato is local.
The Sunshine Coast’s commercial stations are very local, with all 3 of them (Hot 91, Sea, Mix) having their own local drive programs, the most of any regional commercial radio markets.
Not any longer. Changed during the height of the pandemic. AMD and afternoon host, Simon Carey took over the AC log which other Grant stations use/forced to take.
Unsure what happened to MD Simon Dawson. He is a great scheduler and communicator. Have heard him on usual weekend shifts.
The fact that Triple M Brisbane is the highest rating BNE FM station makes me wonder if there is some brand confusion over which Triple M they should be listening to.
And that’s the largest percentage for “others” since S1/2018
Just look at the figures for Triple J, gaining under 40’s all over the country
This is because Nova / Hit / KIIS are all targeting the same middle aged women market allowing Triple J to take the under 40’s. Triple J will become more dominant if the status quo continues.