The ad is a cheaply produced shocker. Bits of promo reels and who knows what else.
No mention of their local drive show, huge investment in staff.
Grab of Emma Freedman, no relevance to the station.
No voice of AJ. Following Richard Fowler’s decision, the show has struggled. AJ is the well known morning voice of Gold and has been put onto bfast, huge recognition amongst the core audience yet not a peep from him.
Poor creative direction, the world has moved on, we know there’s more than ‘one choice’. It’s dated and the preaching style would turn many off. No compelling call to action.