Foxtel Upfronts 2025

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Foxtel Group Showcases 2025 Content Slate

Foxtel Group is set to redefine the future of sport and entertainment in 2025 with today’s unveiling of its unparalleled suite of premium domestic and international content, offering its customers an unrivaled viewing experience across Kayo Sports, Foxtel, Foxtel Now, Foxtel Go and BINGE.

From the biggest sporting codes to a diverse slate of Australian original productions, Foxtel Group’s 2025 Upfronts has promised to bring viewers the best of the best at their fingertips like never before. Whether its access to iconic live sporting events or premium local entertainment, Foxtel Group is raising the bar in both sport and storytelling.

BIGGEST LINE-UP OF AUSTRALIA’S BEST SPORTS

Foxtel Group’s landmark AFL rights deal - commencing in 2025 - will usher in a new era of Aussie Rules football broadcasting as the company prepares to supercharge its coverage of the game.

With the introduction of Super Saturday Live, Fox Footy, on Kayo Sports and Foxtel, will be the only place to watch AFL live for at least the first eight rounds of the season nationally, and the first 15 rounds in Victoria - all ad-break free during live play and in 4K.

As part of the new deal, Fox Footy will also broadcast every single match of the home and away season with dedicated Fox Footy expert commentary teams, Fox Footy innovative graphics, and premium technology designed to enhance every moment of the game. And no ads after every goal means extra time for expert analysis from our commentary team.

The Fox Footy commentary team includes Premiership champions Jason Dunstall, Jonathan Brown and David King along with other respected experts such as Nathan Buckley, Garry Lyon, Eddie Betts and more. The suite of experts boasts a combined 8743 games and 29 Premierships, offering a credibility and pedigree that is unmatched in market.

In 2025, viewers can expect more surprises in the commentary box. Watch this space.

These bigger and better changes in 2025 build on what was Foxtel Group’s #1 AFL season ever in 2024.

The wins continued across codes with the NRL also achieving its best season ever in 2024, and like Fox Footy, Fox League’s coverage of the NRL is set to soar to new heights once again.

Kicking off with the show-stopping spectacle in Las Vegas, Fox League will continue to grow the game at home and abroad with coverage of every single match from the Rugby League Las Vegas Festival in 2025 live and ad-break free during play. This includes the quadruple-header taking place at Allegiant Stadium with two NRL matches, a Super League clash and an international showdown featuring the Australian Jillaroos.

Unmissable Ashes Cricket will anchor both ends of 2025 starting with the Australian vs England Women’s series in January/February and culminating with the Australian Men’s side up against the old enemy with a Test Series starting next November.

And if all of that sport isn’t enough, fans can continue to catch every match of the Suncorp Super Netball Season along with Formula 1, Supercars, MotoGP, Main Event Boxing, UFC, Golf, AFLW, NRLW, NFL, NHL, NBL, Surfing and plenty more, live, and on-demand, on Foxtel and Kayo Sports.

Executive Director, Commercial Sport, Rebecca McCloy said: “Our sport offering is unrivaled and in 2025, we are turbocharging our coverage of all of your favourite Australian sport. More analysis from our experts, more games in 4K and more innovations to bring you closer to the action, all year round, means more value for your Foxtel and Kayo Sports subscriptions.

“As a home-grown sports and entertainment business, we have developed a reputation for partnering with leading and emerging sporting codes to grow Australia’s participation in, attendance at, and viewing of sport. Our investment in our broadcast partnerships not only contributes directly to grassroots programs but enable the growth of our sporting partners here and across the world.”

THE BEST LOCAL AND INTERNATIONAL ENTERTAINMENT

Foxtel Group has announced an exciting and diverse slate of premium entertainment for 2025, offering an unbeatable mix of Australian Originals, high-quality international series, and blockbuster movies. With a commitment to delivering the best in drama, comedy, lifestyle, reality, and more, Foxtel Group is poised to offer its audiences the ultimate entertainment experience.

Alison Hurbert-Burns, Commissioner and Executive Director, Entertainment Content, Foxtel Group said: “2025 is shaping up to be a bumper year of television and we’re proud to bring a diverse and high-quality content line up to our customers. From compelling local Originals to the most anticipated international series, we offer an incredible range of drama, comedy, lifestyle, reality and movies across our platforms.”

In addition to the highly anticipated BINGE Original film HOW TO MAKE GRAVY produced by Warner Bros. International Production Australia premiering on Dec 1, highlights for new Australian Original dramas coming to screen in 2025 include THE LAST ANNIVERSARY, the adaptation of the critically acclaimed novel by Australian author Liane Moriarty, produced by Made Up Stories and Blossom Films, and MIXTAPE, a series adapted from the popular novel by Jane Sanderson and produced by Aquarius Films which promises to take viewers back in time to that intoxicating feeling of first love, starring Australian actress Teresa Palmer and British actor Jim Sturgess.

Returning Originals include the third season of courtroom drama anthology series THE TWELVE produced by Warner Bros. International Production Australia and Easy Tiger with Sam Neill reprising his role as Brett Colby as he grapples with a cold case murder trial set in Margaret River, WA, and the second season of dramatic comedy series STRIFE produced by Made Up Stories and starring the formidable Asher Keddie as Eve, publisher of a women’s magazine attempting to navigate work and life and all that comes in between.

New unscripted series BILLION DOLLAR PLAYGROUND will premiere in 2025, a new Original format produced by Ronde Media that reveals a world of boundless luxury through the lens of a team of service experts who tackle the high-stakes demands of the ultra-rich while embracing the mantra, “if it’s legal, make it happen", as well as the third season of REAL HOUSEWIVES OF SYDNEY produced by Matchbox Pictures which promises more glitz, glamour and, of course, drama from the Harbour City’s elite.

Additionally, beloved lifestyle series SELLING HOUSES AUSTRALIA produced by Warner Bros. International Production Australia will return with hosts Andrew Winter, Wendy Moore, and Dennis Scott, helping homeowners transform their properties as they prepare to put them on the market, as well as fan favourite THE GREAT AUSTRALIAN BAKE OFF produced by BBC Studios Productions with Rachel Khoo, Darren Purchese and Natalie Tran returning alongside a new, yet-to-be-named host, helping a new batch of amateur bakers bring their culinary sensations to our screens.

In 2025, Foxtel Group will be the exclusive home of premium drama direct from Peacock in the US and Sky in the UK, meaning Foxtel and BINGE will be the only places to watch the highly anticipated thriller series DAY OF THE JACKAL starring Eddie Redmayne as a highly elusive lone assassin, drama series LOCKERBIE: A SEARCH FOR TRUTH starring Colin Firth which delves into the tragic 1988 terrorist attack in Britain, ALL HER FAULT starring Australian superstar actress Sarah Snook and DEVIL IN DISGUISE: JOHN WAYNE GACY based on the infamous American serial killer, and THE PAPER which is a continuation of The Office (US) and set in that same fictional world.

Additional new and returning international favourites include soon-to-launch DUNE: PROPHECY which boasts a star-studded international cast including Australian talent Travis Fimmel, Josh Heuston, Shalom Brune-Franklin and Yerin Ha, the much-anticipated third season of award-winning series THE WHITE LOTUS, the second season of TED, and the third season of wildly popular AND JUST LIKE THAT starring Sarah Jessica Parker, Cynthia Nixon and Kristin Davis. Other returning hits include the second season of BOOKIE, the eighth and final season of cult series OUTLANDER as well as the fourth season of THE CLEANING LADY and second season of THE COUPLE NEXT DOOR.

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BINGE to disrupt the streaming game

Pushing play on live and on demand sport, news, entertainment and lifestyle content

BINGE announced today it is officially entering its sports era with an exciting, expanded content offering to include LIVE and On Demand premium sport, direct from Kayo Sports, on the platform, as well as additional LIVE news channels, at no additional cost to subscribers.

Starting with a bumper finals weekend with the back-to-back AFLW Grand Final and WBBL Grand Final on 30 November and 1 December, sport will appear on BINGE. Following that will be Men’s Big Bash League, Super Netball, and, come winter, NRL and AFL footy on Thursdays, Fridays and Sundays (simulcast games) during the regular season with no ad breaks during play.

Additional sports and shows coming to BINGE direct from Kayo Sports include World Surfing League, Women’s Golf (USLPGA, Ladies’ European Tour, AIG Women’s Open), all Kayo Minis of the F1®, and Fox Sports-produced magazine shows including fan favourites AFL 360, NRL 360, Sunday Night with Matty Johns, Bounce, and The Back Page, to name a few.

More LIVE news channels will be integrated onto BINGE with major local and international news outlets Sky News, Sky News UK, CNBC and Fox Sports News joining the existing line up of available channels, including Bloomberg, CNN and MSNBC.

BINGE will offer more than 3,000 On Demand hours and a 24/7 dedicated channel of the best of lifestyle for foodies, design and property lovers, including global hit franchises and local homegrown Originals including Selling Houses Australia, Great Australian Bake Off, Love It or List It Australia, and more.

And for the music lovers out there, BINGE has also recently launched live music channels including MTV Hits, Club MTV, MTV 80’s, CMT, and Nick Music.

Julian Ogrin, CEO of BINGE and Kayo Sports, said: “We know BINGE viewers are also sports fans so we’re changing the streaming game and bringing the best of Kayo Sports – LIVE and On Demand – to BINGE subscribers. And we’re not stopping there, we’re also making LIVE and On Demand news available and adding thousands of hours of lifestyle content to the platform too.

“We’ve supercharged BINGE to be the leading platform that brings LIVE and On Demand entertainment, sport, news and lifestyle content together on one platform – delivering variety and value to our customers from just $10 per month.”

Since launching in 2020, BINGE has become the go-to streaming service for all entertainment lovers with an enviable library of LIVE and On Demand entertainment including hit TV shows and movies, fan favourite timeless classics, critically acclaimed homegrown Originals and the world’s most talked about lifestyle and reality series.

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Coming in 2025

Foxtel Group Entertainment 2025 content

Australia’s Sport Destination

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Hubbl to launch Australian-first bundle combining Netflix and Kayo Sports for only $25 per month for 12 months

Hubbl announced that starting October 31, customers can enjoy a combined Kayo Sports and Netflix subscription for just $25 a month for 12 months* with the purchase of a new Hubbl Hub.

This offer is available to all new, existing, and returning Kayo Sports and Netflix customers who purchase a new Hubbl Hub, unlocking incredible value and access to all the premium entertainment and sports content from both services.

The Hubbl Bundle is available across three tiers:

• Kayo One + Netflix Standard with Ads for $25/month for 12 months* (saving $7.99 per month for 12 months) + Hubbl Hub for $99

• Premium Options:

Kayo One + Netflix Standard for $36/month for 12 months^ (saving $7.99 per month for 12 months) + Hubbl Hub for $99

Kayo Basic + Netflix Premium for $45/month for 12 months# (saving $15.99 per month for 12 months) + Hubbl Hub for $99

Hilary Perchard, CEO of Foxtel Retail, Hubbl, and Group Chief Strategy Officer, says, “We’re committed to bringing the best sport and entertainment experience to our customers and this new bundle offers fantastic value at $25 per month for 12 months. We believe this first-of-its-kind bundle will enhance the viewing experience and bring fans closer to the sports and Netflix content they love.”

Julian Ogrin, CEO of Kayo Sports, says, “We’re bringing Australia’s most loved local sports streamer together with the world’s biggest entertainment platform to create a compelling deal in sports and entertainment. This new bundle has never been done before in Australia and we’re proud to be changing the game for our customers by pushing the boundaries to bring these two powerhouses together.”

Hubbl Hub is available at Harvey Norman, JB Hi Fi and selected Vodafone retail stores and online nationally and via Hubbl.com.au.

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Foxtel Media announces total audience measurement solution for enhanced data transparency

Foxtel Media has announced it will launch a new total audience measurement solution to better capture and report the viewing habits of all of the Foxtel Group’s 4.8 million linear and streaming subscribers. Brands and agency partners will be able to trade on the transparent, auditable combined linear and streaming measurement solution by the end of the year.

Foxtel Media announced its partnership with Kantar Media in 2023, with its return path data (RPD) service producing an accurate, tradable solution in 12 short months. In that time, the audience measurement service has ingested, processed and analysed 24 months of linear data collected through more than one million Foxtel set-top boxes, establishing a strong base for audience analysis.

Foxtel Media has been sharing this analysed data with sports partnership clients to track the weekly delivery of campaigns since February and began integrating linear viewing data into ad infrastructure platform Mediaocean in October. The solution is already proving vital to audience analysis with OzTAM reporting 49% of half-hour slots with zero ratings across Foxtel programming in August 2024, compared to 2% with the new measurement solution.

Now viewing data dating from January 2023 onwards for the Foxtel Group’s flagship streaming services including Kayo Sports, BINGE, Foxtel Go and Foxtel Now, has been processed by Kantar Media. The data now sits alongside set top box data and means Foxtel Media customers have a complete view of their audiences in one location, enabling them to easily understand how viewers are engaging with content across services and devices.

Speaking at Foxtel Media’s 2025 Upfronts, CEO Mark Frain said he understood that disruption could be messy, but ultimately necessary to ensure that brands and agencies have complete confidence in Foxtel’s audience numbers.

“Our goal in building a total audience measurement solution was simple: to give our clients the tools to find their audiences, access accurate data, and ensure their media investments deliver real returns. By having everything in one place, brands and agencies can seamlessly bring in research partners and focus on what truly matters – maximising ROI. Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns. We’re incredibly proud to launch this total audience measurement solution and we look forward to continuing our incredible momentum into 2025.”

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Foxtel Media partners with tvbeat to digitise linear ad impressions for enhanced targeting, reporting and programmatic trading

In a market-first, Foxtel Media is partnering with leading global TV advertising platform, tvbeat, to convert linear TV spots into digitally tracked and reported impressions. The translation of linear ad impressions into digital will enable improved audience targeting, ad analytics and programmatic trading of linear ad buys.

With linear subscribers representing 30% of total subscribers, Foxtel’s linear ad offering remains sticky and engaged – a strong offering for brands and agencies. However, booking and trading linear impressions has historically been a difficult process. Linear impressions are more rigid and fixed, with limited demographic targeting and reporting. Conversely, digital ad impressions are more malleable, enabling ads to be personalised, precisely targeted, and reshaped based on the viewer’s behaviour.

Nev Hasan, Chief Sales Officer Foxtel Media said, “Foxtel Media’s partnership with tvbeat is a game changer for our linear offering and will provide far greater flexibility for advertisers. Linear audiences still hold huge value and this value should not be held to ransom by outdated trading and analysis. The conversion to digital impressions opens the opportunity to move a once standard demographic buy into a highly targeted behavioural segment using our Characters product. Linear impressions can then be traded programmatically - still brand safe and premium – and be included in the reporting with the rest of a digital buy.”

According to tvbeat research, inflexibility with linear impressions means that 30-50% of linear ad spot inventory is currently undervalued. This is despite containing high-quality audiences and premium content. Through Foxtel Media’s work with tvbeat, a standard linear demographic buy can be switched to a data-lead behavioural buy to reach a more targeted audience, within a premium brand safe environment, and with detailed post campaign impression reporting.

By identifying and converting these to digital impressions, each impression can be better monetised and measured, resulting in 70-90% increased inventory value.

In early 2025 brands and agencies will be able to trade all Foxtel Linear channels as digital buys that can be bought through direct insertion order or programmatic workflow to help drive campaign efficiency.

Robert Farazin, CEO tvbeat said, “The Foxtel Group supplies high-quality content but the demand for traditional, spot unit-based buying is shifting to audience impression-based buying. Working with Foxtel Media, our solution will capture the opportunity of growing CTV demand, resulting in less waste, higher yield and better buyer ROI for advertisers on linear TV. By automating the sale, delivery and measurement, advertisers can enjoy much greater ease-of-execution and enhanced reporting.”

tvbeat currently provides set-top box measurement services for Sky Media in the UK which is independently verified and audited by RSMB. It also provides advertising optimisation services for Sky Media in the UK, Italy and Ireland, and CFlight services.

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Foxtel Media partners with CommBank iQ and Adgile to unlock campaign ROI measurement

Foxtel Media has announced partnerships with CommBank iQ and Adgile to unlock deeper insights for greater audience targeting to better inform advertising effectiveness. Together, the partnerships will bolster campaign planning, performance and return on investment (ROI) for brands and advertisers.

As CommBank iQ’s inaugural partner across video for digital audience and measurement, Foxtel Media will leverage the de-identified data set of Australia’s largest bank with over 7 million people, providing advertisers with unique insights into purchasing behaviour through de-identified payment data, enabling them to track precisely how campaigns convert to sales.

Via CommBank iQ’s industry analysis, brands will be able to understand the market size and performance of relevant industries, providing an advantage to protect and grow their share among competitors. Foxtel Media will also leverage CommBank iQ to add over 100 new attributes for audience segmentation, enhancing its addressable offering, Characters, early next year.

CommBank iQ has already uncovered insights into the spending behaviour of Foxtel Group customers across the travel and quick service restaurant (QSR) categories. Foxtel Group customers spend 73% more than non-Foxtel customers in the travel category, and during the past financial year, increased spend by 80% more than non-Foxtel customers. Moreover, Kayo and Binge subscribers spend 50% more in the QSR category than non-subscribers.

Nev Hasan, Chief Sales Officer, Foxtel Media, said, “Measurement is the key to proving media-planning effectiveness. By partnering with CommBank iQ we’re further equipped to help advertisers not just reach premium audiences, but understand how their investments lead to specific outcomes and provide them with the tools they need to optimise media planning.”

Also kicking off in 2025, a new partnership with Adgile will offer independent verification of impression delivery across Foxtel linear and streaming platforms, tracking performance and business outcomes based on attention, response and conversion.

Powered by Adgile Catalyst, an investment allocation tool with deep-learning AI, brands and advertisers will gain in-depth insights on the ROI of their video spend, helping determine the most effective way to invest across Foxtel platforms. The initiative will start with the benchmarks of ten categories, built from Adgile’s extensive ROI database of over 300 clients.

Nev Hasan added, “At the heart of what Foxtel Media offers is Watchability: a premium ad experience in a premium content environment. The partnership with Adgile is a direct result of our client’s requests for actional insights, and we’re pleased to unlock next generation planning for our clients with enhanced ROI reporting and audience targeting.”

“With now having all of our data in one place with Kantar, we have incredible optionality in where we send this data. These two ROI partnerships are the catalyst and starting point for this ROI evolution for our business*.*”

Claire Butterworth, National Head of Investment, GroupM said, "In an environment where every dollar counts, Foxtel Media’s new offerings with CommBank iQ and Adgile provide additional peace of mind for brands that want to minimise risk and amplify efficiency by allowing them to determine how to deploy budgets across Foxtel’s premium platforms to their greatest effect, plus see the direct impact of their spend. We’re excited to work with Foxtel Media and continue to unlock insights and drive campaign success for our clients.”