Foxtel 2027

[JaxMedia]

Wonder what the FOX8 channel will become then KAYO8 makes no sense.

[JBar]

Probably Binge8.

[TVHead]

I’d ditch the brand entirely it doesn’t really have an identity anymore anyway. I’d use Showcase or something like that as the main channel brand.

[JBar]

They already have a Showcase channel on 112.

Foxtel One and Fox8 need a rebrand.

[TVHead]

@JBar

They already have a Showcase channel on 112.I

I know - “I’d use Showcase or something like that as the main channel brand.”

[LegitimateChannel808]

Fox8 went down the gurgala years ago. Time to lay it to rest.

[RabbitEars]

I like the Crave brand in Canada.

[JohnsonTV]

DAZN Media+ Upfronts: What agencies really thought

[bacco007]

@KICK-IT

The complication is that, from everything I understand, a traditional Foxtel customer is still more profitable than a Binge customer. If that’s the case, there isn’t much incentive for DAZN to aggressively migrate those customers while the existing Foxtel business remains profitable. You’d probably want the transition to happen naturally while retaining those higher-value subscribers for as long as possible.

It helps that the average Foxtel customer brings in about twice as much revenue as a Kayo or Binge customer (as a minimum), even if it comes with higher overheads. It’s a lot closer if you’re both a Kayo and Binge customer.

[KICK-IT]

@bacco007

t helps that the average Foxtel customer brings in about twice as much revenue as a Kayo or Binge customer (as a minimum), even if it comes with higher overheads. It’s a lot closer if you’re both a Kayo and Binge customer.

Yes legacy cable / pay customers are still super valuable to the bottom line. That’s why Foxtel is going nowhere for a while yet

[KICK-IT]

[Nicholas_Whitrod]

Does this mean that Foxtel is rebranding completely?

[TVHead]

No