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The problem with that idea is as things stand, Nine has nothing they can offer SBS in return. As an example, SBS had discussions with Fox to sublicence some of the 2010 World Cup but a deal never happened because Fox weren’t able/willing give up something in return
By contrast, a major reason behind SBS entering into the Optus deal (aside from the cost considerations) was they got a weekly Premier League game in return for giving up some of the FIFA rights
Let’s open with the bad news – the Socceroos 2018 World Cup campaign is off to a shaky start.
The good news – we’re already winners with the kick-off of Santo, Sam & Ed’s Cup Fever!
Recording before a live studio audience, Santo, Sam & Ed’s Cup Fever! brings the boys together to deliver their unique brand of hard-hitting analysis for the entire FIFA World Cup 2018 in Russia.
Co-host and ‘Hairstyles of the World Cup Expert’ Santo Cilauro says, “Sam Pang, Ed Kavalee and I will keep our eyes on Russia. For every whistle and VAR review through to the big final.”
For the first time, ABC audiences have even more ways to follow Santo, Sam & Ed’s Cup Fever! coverage, with a six-part special available from today on ABC iview, and weekly episodes of the hit podcast continuing throughout the tournament on ABC listen.
Australian audiences value the ABC’s long history of investing in homegrown and world class comedy. Today’s launch of Santo, Sam & Ed’s Cup Fever! doubles down on where ABC COMEDY fans can go for a laugh during the World Cup, with new episodes available to watch on ABC iview and hear on ABC listen.
For more ABC analysis and up-to-the-minute reporting for the World Cup visit ABC Grandstand and ABC NEWS.
Find Santo, Sam & Ed’s Cup Fever! on ABC iview and the ABC listen app. Or subscribe wherever you get your favourite podcasts!
Unless something else happens, it means Optus will only have six more exclusive games (4 Round of 16 games & 2 Quarterfinals) for the rest of the tournament. Additionally:
Doing the maths, SBS has picked up 21 extra games which will take their overall total to 46 games - the schedule above indicates it’s 24 games but it doesn’t take into account the fact that next week, SBS would have selected a game each day (aside from the Socceroos on Tuesday) to air depending on the group standings heading into the final round of matches.
The move also means Optus will have aired only 7 group stage matches exclusively compared to the scheduled 33
Optus Exclusives:
Egypt v Uruguay (day 2)
Morocco v Iran (day 2)
Peru v Denmark (day 3)
Argentina v Iceland (day 3)
Croatia v Nigeria (day 3)
Costa Rica v Serbia (day 4)
Brazil v Switzerland (day 4)
There’s 48 Group stage matches, so 41 on SBS.
Optus have half of the round of 16 and quarters exclusively.
Means Optus have 13 exclusively, SBS are covering the remaining 51.
Would SBS be making extra revenue off this windfall of extra games? I don’t really know how they work out deals with advertisers, but I’d assume they fix how much advertisers pay before the tournament starts?