Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 million Australians tuning in
Total TV National Reach across SBS’s live and prime time broadcasts of the 2025 Eurovision Song Contest was more than 2.21 million people, with 172,000 watching exclusively on SBS on Demand.
This year marked Logie-nominated presenter Tony Armstrong and multi-hyphenate entertainer and global icon Courtney Act’s first year in the Eurovision commentary booth.
The Grand Final achieved a Total TV National Reach of 1.14 million, with 60,000 viewers watching exclusively on SBS on Demand.
The first Semi Final achieved a Total TV National Reach of 1 million, with 91,000 viewers watching exclusively on SBS on Demand.
The second Semi Final achieved a Total TV National Reach of 982,000, with 78,000 viewers watching exclusively on SBS on Demand.
Early-rising Eurovision fans boosted BVOD viewership, tuning in live on SBS On Demand for the morning broadcasts, compared to the evening prime time shows (see table below).
More than 2.2m Australians tuned in for SBS’s broadcast of the 69th Eurovision Song Contest, held in Basel Switzerland, with new hosts for 2025, Tony Armstrong and Courtney Act, presenting live, nail-biting morning broadcasts alongside evening shows packed with backstage access and insights, fueling Australia’s love of the world’s biggest musical event.
SBS Head of Unscripted, Joseph Maxwell, said: “From saunas to sky-high singers, macchiatos to milkshakes, this year’s Eurovision Song Contest did not disappoint in delivering dance anthems, dazzling vocal performances, and voting results that kept viewers worldwide on their toes until the very end. It’s fantastic to see Australia’s love affair with Eurovision continue, with millions of Australians tuning in across our semi final and grand final programs, including audiences down under waking up to watch our live shows in the early hours in record numbers this year.
“Eurovision is a spectacle unlike any other, connecting audiences from around the world in a celebration of diversity and culture through music. It is unashamedly part of our history at SBS, having broadcast the event for more than 40 years, and we’re thrilled to see loyal Eurovision-loving audiences continuing to come back for their fix each year, alongside new viewers getting a taste of Eurovision for the first time.”
Austria’s JJ triumphed in the Grand Final, crowned the winner of this year’s Eurovision Song Contest with Wasted Love, an operatic ballad with soaring vocals that evolved into a club anthem for its finale.
Following tradition, the glittering spectacle will now move from this year’s host country, Switzerland, to Austria next year, the first time since 2014 that it has hosted the event.
While Australia’s viral pop sensation, Go-Jo,sadly didn’t progress through to the Grand Final following the Milkshake Man’s delicious performance in the competitive second Semi Final, Australian Eurovision fans continued to be captivated by the contest and the unique collection of cultures and musical acts that made this year’s Eurovision one of the most surprising and unpredictable in recent years.
| Semi Final One | ||||
|---|---|---|---|---|
| TOTAL TV NATIONAL | AVERAGE REACH | TOTAL TV NATIONAL AVERAGE AUDIENCE | BROADCAST TV NATIONAL AVERAGE AUDIENCE | BVOD NATIONAL AUDIENCE |
| LIVE | 245,000 | 142,000 | 126,000 | 16,000 |
| PRIME TIME | 663,000 | 165,000 | 157,000 | 8,000 |
| Semi Final Two | ||||
|---|---|---|---|---|
| TOTAL TV NATIONAL | AVERAGE REACH | TOTAL TV NATIONAL AVERAGE AUDIENCE | BROADCAST TV NATIONAL AVERAGE AUDIENCE | BVOD NATIONAL AUDIENCE |
| LIVE | 293,000 | 152,000 | 132,000 | 20,000 |
| PRIME TIME | 678,000 | 195,000 | 187,000 | 8,000 |
| Grand Final | ||||
|---|---|---|---|---|
| TOTAL TV NATIONAL | AVERAGE REACH | TOTAL TV NATIONAL AVERAGE AUDIENCE | BROADCAST TV NATIONAL AVERAGE AUDIENCE | BVOD NATIONAL AUDIENCE |
| LIVE | 615,000 | 284,000 | 253,000 | 31,000 |
| PRIME TIME | 805,000 | 169,000 | 161,000 | 8,000 |
