During a press briefing this week, Disney+ executives outlined the depth of content now available to subscribers and its significance in Disney’s broader streaming strategy.
“We’re already the most widely distributed sports network in Australia,” said Patrick Bour, director of television and marketing, Australia and New Zealand, ESPN. “But this adds a really significant new audience who will have access to ESPN for the first time… it means we’re in more Australian households than ever before.”
The Disney+ team was also clear that ESPN’s launch on the platform doesn’t mean an end to its longstanding distribution deals with Foxtel, Kayo or Fetch.
“We’re in negotiation with Foxtel right now,” said Kylie Watson-Wheeler (senior vice president and managing director of The Walt Disney Company Australia and New Zealand, and head of Asia Pacific). “This is an additive strategy, not a replacement. It’s about expanding our reach to new fans and a broader audience.”
Asked whether ESPN would look to secure Tier 1 Australian sports like NRL or AFL, Bour added that they would be open to it “if the circumstances and value are right.”
listed on ESPN2 on 16th of June with 2 delayed group stage matches.
11pm on 25th June on ESPN. With special editions of Around the wicket after each days play at 7am with multiple repeats throughout the day.