SCA has today unveiled the Heart Network, a new national music brand launching on DAB+ and LiSTNR.
Debuting with two stations – Heart and Heart Hits – SCA says the new network is backed by a clear roadmap for further expansion across genres and formats.
The Heart brand is designed to help listeners relax and escape. Heart and Heart Hits are adult contemporary formats, each with a distinct music position, to reflect the growing diversity in music tastes and unlock new listeners in the 25-54 age group, regularly spruiked by SCA as the ‘audience that matters’.
Heart is crafted for a female audience, offering a mood based format with a diverse range of songs spanning the 70s and 80s to now, featuring artists like Whitney Houston, Jennifer Lopez, Taylor Swift, Ronan Keating, Crowded House and ABBA.
