Why would 50k needs to take off the total?
If you are trying to work out what the total metro number was for BBL - you can add the metro number for Seven with the national number for Foxtel - less about 50k regional viewers.
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What was 10 getting for metro figures when they had it? 800k-ish springs to mind but that may be a complete fabrication in my head.
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For the opening game of the last season of Big Bash on 10 in 2017. Session 2 had 824,000 with Session 1 on 783,000.
In the few weeks prior to that the Women’s BBL had numbers between 275k and 300k on 10.
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If Foxtel convinces Seven to put more money into grabbing the rights based on those ratings, then they are the greatest negotiators this side of the moon!
On those ratings for a simulcast deal, it’s not worth a share of $1.5b or thereabouts.
My popcorn is cooking to see what happens.
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I don’t think 7 is that stupid, they will see that last years game 1 (Sixers win by 150 runs) had 504k on 7 & 200k on Fox. So even they would see that it’s a 250k drop
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Even the ratings for the Adelaide test were in a range between 400k-500k in the 5 city metro for 7, so there’s been a big drop in cricket viewership as a whole. No way would 7 be convinced to increase their bid given these numbers.
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7 not even at the ground for tonight’s BBL game, Fox is at AO
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In cricket terms, Paramount require 8 an over off the last 10 with 6 wickets in hand.
They still have their best batsman at the crease but look a bit nervous, knowing their bowlers are next in.
This is the one paragraph that doesn’t read well for Paramount…
“People close to the negotiations said Paramount is still fighting CA on key elements of a future deal, which could ultimately result in a withdrawal of its offer. Seven, Foxtel, Paramount and CA declined to comment”.
The other line that is strange is the following,
“If Seven and Foxtel do not budge, it means CA will need to decide whether to take the extra cash and end a long-standing partnership with Foxtel…”
I would have thought a long-standing partnership would have been Nine who had it for 40 years before fox had it for one rights deal.
Fox wanting to keep its ODI exclusive (as per the article) should be enough for CA to say no, fox are willing to give 7 online rights to certain games.
If Seven and CA are stupid enough to say yes to continue this deal, then it’s on them!
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I wonder what the Key elements that 10/Paramount are still fighting with CA?
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Could be that CA want foxtel to have some sort of involvement and 10 are obviously saying no
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Could it be related to coverage of Sheffield Shield and Domestic One-Day Cup? Foxtel has exclusive rights to both, with matches streamed live on Kayo under the current deal. Fox Sports also airs the Sheffield Shield final and some Domestic One-Day Cup matches live. If 10 doesn’t want them, then CA needs to have live coverage of both tournaments somehow continuing in the future.
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This is probably a pretty good guess.
I don’t think 10/P+ would want them but it works well enough for Fox in the context of its sport ecosystem and 24/7 approach.
CA might have to contract out coverage to another partner and stream them themselves.
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I’m interested to know if 10/Paramount will broadcast ODIs on free to air? Surely CA would be pushing for this in the rights deal.
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They might be pushing it but where is the subscription driver for Paramount Plus/Fox-Kayo/Stan.
Ad break free coverage and a handful of exclusive Big Bash games is not going to cut for the price they are paying.
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If that’s the case… there really isn’t any benefit other than CA taking more money for the deal. ODI games need to return to free to air.
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ODI’s back on FTA is the selling points. Only 10,000 a few weeks ago for the last ODI vs England
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I’m aware… but at the end of the day Paramount want to drive subscriptions up and the only way of achieving this is to offer exclusive coverage behind a pay wall. And like @4KSports stated, I don’t think a few BBL games on Paramount will cut it.
Unless 10/Paramount broadcast some ODI games onto a free to air platform, I just don’t see this being any better than the current Seven/Fox deal.
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They could do something similar to Spark Sport/TVNZ in NZ. First T20 of the series live on TVNZ, the rest on Spark (streaming).
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