The launch of the new supers has a very big coincidence: CNN is 43 today. They even launched a new campaign (internally named CNN Uncut) showcasing some archival moments on the history of the network with never-before-seen behind the scenes material. Some examples can be found on CNN’s internal marketing website.
Chris Licht did justify the changes and the new campaign to staff in an internal memo which has been resourced by many industry outlets, including NewscastStudio.
"Forty-three years ago today, Ted Turner launched the world’s first 24-hour cable news network and shared his vision for this organization: “to act upon one’s convictions while others wait, to create a positive force in a world where cynics abound, and to provide information to people when it wasn’t available before…” His words serve as a north star for all of us. I see them as both an invitation and a challenge – to stay narrowly focused on the truth, to hold those in power to account, and to tell the stories that matter to our audiences around the world.
"It’s fitting that this morning marks the release of an all-new on-air graphics package that showcases our strength as a video news organization. It’s a clean and modern presentation that provides much greater flexibility in how we communicate information and urgency to our viewers around the world. It’s the first major refresh in a decade and it will make the news the star of any screen.
“Also starting today, we will be rolling out a new campaign, a raw and unedited display of iconic moments that capture the spirit, courage and integrity of our journalists and the power of the work we do at CNN every day. Our people are our greatest source of pride and this campaign puts our teams front and center”.
Here’s the full memo, as well as NewscastStudio’s review of the new look:
At the moment, the CNN country-specific networks and CNN en Español are unaffected, and still with the old look. However, in the case of the latter, that could change, as CÑÑ is moving most news gathering operations and production offices to Mexico City. The bureau is also in the process of getting new and improved studios (the same case of what happened to Abu Dhabi recently).
More programs will also air out of Buenos Aires, Argentina, where a large swath of production is already being handled from there (CNN has ramped up its Argentina bureau since 2018, after working on new Argentina-specific productions and launching a radio station). The Miami studio will still also be in operation, but non-core jobs will move to these cities and/or will be eliminated entirely.
Variety is reporting CNN is wanting to build up its presence in these countries, where WBD has already a big presence (the legacy Turner entertainment networks are still based in the Buenos Aires district of San Telmo, where some WBD delegations formerly based in São Paulo are moving; whilst Warner Bros. regional offices are based in Mexico, where WBD is ramping up hiring for its business teams and HBO Max). Some jobs are also moving to the LA bureau.
Another big change: Chris Licht is trying to reduce the emphasis on the CÑÑ linear channel (including axing some shows and maybe closing down the US feed, which has a distribution limited to some big Hispanic cities in the country) and increasingly working to ramp up the digital verticals, leading to more personnel cuts.
For context, CÑÑ’s schedule is now majority produced between these three cities (where they do tend to use flash cam sets) and the DC bureau (where they use the former Inside Politics studio overlooking the Capitol). The only show currently produced out of CNN Center is Mirador Mundial, their weekend news program, as well as some feature programming (the Atlanta newsroom was also recently vacated, with its shows now airing from the former HLN studio.
Additionally, in recent years, CÑÑ (like CNNI) has been an afterthought for CNN executives, especially under the Zucker era. They do still have a strong lineup of news shows, but its digital output and long-form content has failed to attract a younger audience, and its schedule is often full of dubbed CNN Original Series and repeats (especially on weekends).